WhatCounts Integration

WhatCounts Integration



Magento Platform
Open Source (CE)
1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2
Commerce using on prem (EE)
1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14, 1.14.1, 1.14.2,,,

Tech Specifications

Current Version:
Stable Build
04 July, 2017
Extensions, Marketing, Marketing Automation


Integrate Magento to WhatCounts and instantly build predictive marketing campaigns to drive revenue.


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Integrate Magento and WhatCounts and get started creating automated predictive marketing campaigns to increase repeat sales 10%. This integration pulls 3+ years of customer purchase data from Magento and exports it into WhatCounts, allowing Magento merchants to automate predictive marketing campaigns and bring customers back to buy more. Retailers can utilize customer, purchase, and product data, as well as predictive data provide by our proprietary algorithms to set up key lifecycle campaigns to reach customers at all stages of the buyer journey. As a retailer having access to this data, as well as our analytics suite, allows you to make key decisions regarding your marketing efforts to increase revenue and customer engagement.

Retailers can create advanced segments that are then pushed into WhatCounts based on product, purchase, and customer data, as well as custom fields unique to your business, create automated triggered campaigns, segment promotions by predictive data such as predicted gender, and more. We work with key activation platforms, like WhatCounts, to help retailers harness the power of customer data. WhatCounts is a leader in email marketing and helps retailers to create email marketing campaigns. If you do not have a WhatCounts account, you will need to set on up prior to using this extension. Pricing for WhatCounts can be found here or you can contact us at partners@windsorcircle.com and we can connect you to a WhatCounts rep.


Annual Subscriptions for our WhatCounts Integration with predictive analytics ranges from $5,000 - $15,000 a year depending on the number of annual orders. Your Subscription includes, guaranteed integration between Magento and WhatCounts, access to our predictive analytics platform, assistance getting set up, and access to a wide retention marketing knowledge bank, all of which is included in the above price. 

Note: You must have a WhatCounts account in order to use this integration. WhatCounts does not supply public pricing information. To get a quote, contact WhatCounts directly.

Hundreds of Magento merchants use Windsor Circle to grow customer value through predictive life cycle and retention marketing.

Windsor Circle provides retailers using WhatCounts and Magento with the power to retain more customers with data-driven email marketing campaigns, Including:

  • New customer welcome emails
  • Post-purchase thank you & product education series
  • Dynamic product recommendations
  • Predictive up-sell, cross-sell, and hot-combo emails
  • Best customer rewards and threshold-based offers
  • Win-back campaigns to churning customers 

Learn more about our Client Success team clients who works with hundreds of Magento clients.

Interested in learning more? Check out a demo of our integration, email sales@windsorcircle.com or call 877.848.4113

Exclusive Features

3 years of historical data
Plus all Magento customer, product and purchase history data moving forward, plus Magento Custom Fields. This data is analyzed and loaded into WhatCounts custom fields or relational tables.

Retention Analytics Suite
Instantly visualize all of your eCommerce data in a powerful dashboard. Understand key metrics like AOV, CLV, Latency, Customer Scores and more by date range, segments, store, and more.

70+ Actionable Data Fields
Available in WhatCounts to power dynamic personalization, life cycle marketing, and segmentation.

Onboarding & Training
Onboarding and ongoing training and support from a dedicated Client Success Manager.

Learn more about our Client Success team who works with hundreds of Magento clients

Integration. Guaranteed.
Our team works with each new client to establish a guaranteed timeline to integration. Through enterprise grade, cost effective pre-built APIs, plugins, extensions, or custom data feeds, our software seamlessly integrates customer purchase history & transactional data from your eCommerce platform and pushes this information into your email marketing software to power data-driven digital marketing solutions.

Software Includes
Data cleansing, de-duplication, and augmentation with predictive data and customer scores, to enable dynamic marketing personalization & lifecycle automation.

Interested in learning more? Check out a demo of our integration: email us or call 877.848.4113

Extension Details

Guaranteed, Enterprise-Grade Data Integration 

Our extension automatically imports 3+ years of customer, product, and purchase history data from Magento into WhatCounts, plus all going-forward data. This integration instantly provides direct access to actionable data directly into WhatCounts.

Our Magento & WhatCounts integration automatically identifies, and updates key customer segments, including:

  • Best Customers
  • Big Spenders
  • Churning Customers
  • One time buyers
  • Last year’s Holiday shoppers 

Predictive Retention Analytics

Windsor Circle’s retention analytics suite visualizes all your customer, product, and purchase history data through over 70 charts and graphs. You can slice and dice your data by date range, customer segment, Magento store and more. Our predictive algorithms ID new customer segments, retention opportunities, products to cross-sell, optimal email cadence, and automatically determine product re-order dates, win-back dates, and more.

Multi-Variable, Automatic Customer Segmentation

Windsor Circle’s extension then automatically imports and updates your Magento customer, product, and purchase data into custom fields in WhatCounts. You’ll be able to set up highly targeted segments based on purchase history, behavior, score, and category and product preferences. Windsor Circle automatically builds and loads unique segments like your last year’s Holiday shoppers, your new 1x buyers, your Valentine's Day shoppers, and more into your WhatCounts account.

Relational Table Friendly

Our Extension has the ability to push full tables into WhatCounts, including a customer table (profile attributes or subscriber information), an orders table (when orders happened, total basket size, coupon, etc.), and an order details table (specific products, quantity, etc.)

With relational tables, marketers can be very specific around when products were bought, and increase the complexity of their retention program.

Custom Fields as Defined in Magento

In addition to customer, product, and purchase history data, Windsor Circle can sync custom fields that you have defined in Magento for each store with your marketing platform. For example, you can sync fields like:

  • Brick and mortar store location of purchase
  • Margin of product
  • Name of sales representative associated with Order
  • Birth day of customer.

Data-Driven Marketing & Retention Automation

Now that we’ve analyzed your data and strategized with your team, it’s time to retain more customers! Using our software, you’ll be able to implement a wide range of automated, segmented, or personalized marketing campaigns, including:

  • New customer welcome emails
  • Post-purchase thank-you emails
  • Product education series
  • Dynamic product recommendations
  • Predictive up-sell, cross-sell, and hot-combo emails
  • Best customer rewards and threshold based offers
  • Replenishment campaigns for products that need refills
  • Win-back campaigns to churning customers 

Get Started

Simple Integration

It's easy to get Windsor Circle's Magento to WhatCounts plugin installed and running.

  1. Purchase and download the software package with installation instructions from our website.
  2. Upload the software to your Magento account. Contact our team for help.
  3. Set up an account and subscription service with our team, and we’ll fully activate the extension based on our integration guarantee.

At that point, we start pulling customer purchase records from Magento, analyzing them, and uploading the customer information directly to WhatCounts.

Version 1.0.97

About Us

Windsor Circle's Predictive Life cycle and Retention Marketing platform helps retailers grow their customer lifetime value and increase customer retention. We power predictive, personalized, and automated marketing programs through the entire life cycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer’s existing marketing software.

Interested in learning more? Check out a demo of our integration: email us or call 877.848.4113

Release Notes

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  • Compatible with Open Source (CE) : 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2
  • Compatible with Commerce using on prem (EE) : 1.10 1.11 1.11.1 1.12 1.13 1.13.1 1.14 1.14.1 1.14.2
  • Stability: Stable Build
  • Description:

    This version includes improvements and bug fixes to support the optimization of your marketing campaigns based on customer, purchase and product data via Windsor Circle's Predictive Marketing platform.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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