IBM Marketing Cloud Integration

IBM Marketing Cloud Integration



Magento Platform
Open Source (CE)
1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2
Commerce using on prem (EE)
1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14, 1.14.1, 1.14.2,,,

Tech Specifications

Current Version:
Stable Build
04 July, 2017
Extensions, Marketing, Marketing Automation
License Type:


Integrate customer data from Magento and IBM Marketing Cloud to power predictive marketing campaigns.


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Integrate Magento and IBM Marketing Cloud with this plugin and get started creating automated predicitve marketing campaigns to increase repeat sales 10%. This integration pulls 3+ years of customer purchase data from Magento and exports it into IBM Marketing Cloud, allowing Magento merchants to automate predictive marketing campaigns and bring customers back to buy more. Retailers can utilize customer, purchase, and product data, as well as predictive data provided by our proprietary algorithms to set up key lifecycle campaigns to reach customers at all stages of the buyer journey. As a retailer having access to this data, as well as our analytics suite, allows you to make key decisions regarding your marketing efforts to increase reveue and customer engagement. Retailers can create advanced segments that are then pushed into IBM Marketing Cloud based on product, purchase, and customer data, as well as custom fields unique to your business, create automated triggered campaigns, segment promotions by predictive data such as predicted gender, and more. We work with key platforms like IBM Marketing Cloud to help retailers harness the power of customer data. IBM Marketing Cloud is a cloud-based digital marketing platform for email marketing, lead management, and mobile and social engagement. If you do not have an IBM Marketing Cloud account, you will need to set on up prior to using this extension. Pricing for IBM Marketing Cloud can be found here and starts at $1,500 a month.

Download this case study to learn how evo, an outdoor lifestyle retailer and IBM Marketing Cloud user, created an automated product education campaign to increase engagement and revenue and decrease returns. 

Annual Subscriptions for our Magento / IBM Marketing Cloud extension with predictive analytics ranges from $10,000 - $20,000 a year depending on your number of annual orders. Your Subscription includes guaranteed integration, access to our predictive analytics suite, assistance getting started, and access to a wide retention marketing knowledge bank.

Note: You need an IBM Marketing Cloud account in order to use this integration.

Hundreds of Magento merchants use Windsor Circle to grow customer value through predictive lifecycle and retention marketing.

Windsor Circle provides retailers using IBM Marketing Cloud and Magento with the power to retain more customers with data-driven email marketing campaigns, Including:

  • New customer welcome emails
  • Post-purchase thank you & product education series
  • Dynamic product recommendations
  • Predictive up-sell, cross-sell, and hot-combo emails
  • Best customer rewards and threshold-based offers
  • Win-back campaigns to churning customers 

Learn more about our Client Success team clients who works with hundreds of Magento clients.

Interested in learning more? Check out a demo of our integration: email us or call 877.848.4113

Exclusive Features

3 years of historical data
Plus all Magento customer, product and purchase history data moving forward, plus Magento Custom Fields. This data is analyzed and loaded into IBM Marketing Cloud custom fields or relational tables.

Retention Analytics Suite
Instantly visualize all of your eCommerce data in a powerful dashboard. Understand key metrics like AOV, CLV, Latency, Customer Scores and more by date range, segments, store, and more.

70+ Actionable Data Fields
Available in IBM Marketing Cloud to power dynamic personalization, lifecycle marketing, and segmentation.

Onboarding & Training
Onboarding and ongoing training and support from a dedicated Client Success Manager.

Learn more about our Client Success team who works with hundreds of Magento clients

Integration. Guaranteed.
Our team works with each new client to establish a guaranteed timeline to integration. Through enterprise grade, cost effective pre-built APIs, plugins, extensions, or custom data feeds, our software seamlessly integrates customer purchase history & transactional data from your eCommerce platform and pushes this information into your email marketing software to power data-driven digital marketing solutions.

Software Includes
Data cleansing, de-duplication, and augmentation with predictive data and customer scores, to enable dynamic marketing personalization & lifecycle automation.

Interested in learning more? Check out a demo of our integration: email us or call 877.848.4113

Extension Details

Guaranteed, Enterprise-Grade Data Integration 

Our extension automatically imports 3+ years of customer, product, and purchase history data from Magento into IBM Marketing Cloud, plus all going-forward data. This integration instantly provides direct access to actionable data directly into IBM Marketing Cloud.

Our Magento & IBM Marketing Cloud integration automatically identifies, and updates key customer segments, including:

  • Best Customers
  • Big Spenders
  • Churning Customers
  • One time buyers
  • Last year’s Holiday shoppers 

Predictive Retention Analytics

Windsor Circle’s retention analytics suite visualizes all your customer, product, and purchase history data through over 70 charts and graphs. You can slice and dice your data by date range, customer segment, Magento store and more. Our predictive algorithms ID new customer segments, retention opportunities, products to cross-sell, optimal email cadence, and automatically determine product re-order dates, win-back dates, and more.

Multi-Variable, Automatic Customer Segmentation

Windsor Circle’s extension then automatically imports and updates your Magento customer, product, and purchase data into custom fields in IBM Marketing Cloud. You’ll be able to set up highly targeted segments based on purchase history, behavior, score, and category and product preferences. Windsor Circle automatically builds and loads unique segments like your last year’s Holiday shoppers, your new 1x buyers, your Valentine's Day shoppers, and more into your IBM Marketing Cloud account.

Relational Table Friendly

Our Magento Extension has the ability to push full tables into IBM Marketing Cloud, including a customer table (profile attributes or subscriber information), an orders table (when orders happened, total basket size, coupon, etc.), and an order details table (specific products, quantity, etc.)

With relational tables, marketers can be very specific around when products were bought, and increase the complexity of their retention program.

Custom Fields as Defined in Magento

In addition to customer, product, and purchase history data, Windsor Circle can sync custom fields that you have defined in Magento for each store with your marketing platform. For example, you can sync fields like:

  • Brick and mortar store location of purchase
  • Margin of product
  • Name of sales representative associated with Order
  • Birth day of customer.

Data-Driven Marketing & Retention Automation

Now that we’ve analyzed your data and strategized with your team, it’s time to retain more customers! Using our software, you’ll be able to implement a wide range of automated, segmented, or personalized marketing campaigns, including:

  • New customer welcome emails
  • Post-purchase thank-you emails
  • Product education series
  • Dynamic product recommendations
  • Predictive up-sell, cross-sell, and hot-combo emails
  • Best customer rewards and threshold based offers
  • Replenishment campaigns for products that need refills
  • Win-back campaigns to churning customers 

Get Started

Simple Integration

It's easy to get Windsor Circle's Magento to IBM Marketing Cloud plugin installed and running.

  1. Purchase and download the software package with installation instructions from our website.
  2. Upload the software to your Magento account. Contact our team for help.
  3. Set up an account and subscription service with our team, and we’ll fully activate the extension based on our integration guarantee.

At that point, we start pulling customer purchase records from Magento, analyzing them, and uploading the customer information directly to IBM Marketing Cloud.

Version 1.0.97

About Us

Windsor Circle's Predictive Marketing platform helps retailers grow repeat sales by putting the right message in front of their customer at the right time.Our platform models customer behavior to determine the key triggers for driving repeat sales. Using these insights, our platform automates 1:1 messaging and optimizes email cadence through IBM Marketing Cloud.

Interested in learning more? Check out a demo of our integration: email us or call 877.848.4113

Release Notes

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  • Compatible with Open Source (CE) : 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2
  • Compatible with Commerce using on prem (EE) : 1.10 1.11 1.11.1 1.12 1.13 1.13.1 1.14 1.14.1 1.14.2
  • Stability: Stable Build
  • Description:

    This version includes improvements and bug fixes to support the optimization of your marketing campaigns based on customer, purchase and product data via Windsor Circle's Predictive Marketing platform.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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