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Google Analytics Enhanced Ecommerce

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
TOTAL:
$0.00

Overview

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Google Analytics and Google Tag Manager are free services offered by Google, that help merchants and store owners gather valuable customer data and make data-driven decisions. Google Analytics Enhanced Ecommerce is implemented using Google Tag Manager and allows you to track product impressions, product clicks, product detail impressions, add/remove a product to cart, promotion impressions, promotion clicks, measure each step in the checkout process, purchases, full and partial refunds.

With Google Analytics Enhanced Ecommerce, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Google Analytics Enhanced Ecommerce is a free tag management tool where you can deploy and manage various tags and code snippets on a Magento 2 store, such as those intended for traffic analysis and marketing optimization.  

At a high level, Google Analytics Enhanced Ecommerce works like this: A small snippet of code is placed on your Magento 2 store, that is connected to the Tag Manager and Analytics servers. A web-based interface is used to install tracking codes on your store automatically. The benefit of this extension is that you usually will have to write no additional code to deploy or modify tracking codes for your marketing or analytics campaigns. Over 6500 merchants successfully use this extension for easy integration with GTM, try it now!

 

Account & Pricing

You need to create a separate Google Analytics account here and link the account with your Magento 2 store using the current extension. The service is free of charge at this time.

 

Features

Tracking Features

  • Track product impressions by position in the Category Page
  • Track product clicks by position in the Category Page
  • Track product impressions by position in the Search Result Page
  • Track product clicks by position in the Search Result Page
  • Track product impressions by position in the Related, Up-sell and Cross-sell section
  • Track product clicks by position in the Related, Up-sell and Cross-sell section
  • Track the number of times a product was added to the shopping cart
  • Track the number of times a product was removed from the shopping cart
  • Track the number of times a product was included in the checkout process
  • Track each Checkout Step (billing address, shipping address, shipping options, payment options)
  • Track purchases with or without shipping and tax fees
  • Track coupon usage
  • Track product Brand
  • Track internal Promotion Impressions
  • Track internal Promotion Clicks
  • Track Magento User ID
  • Track user type (customer group)
  • Track product review count (PRO)
  • Track product review score (PRO)
  • Track stock status (PRO)
  • Track Sale products (PRO)
  • Track transactions by product variants (configurable product) (PRO)
  • Track transactions by product custom options (PRO)
  • Track custom dimension Page Type (PRO)
  • Track custom dimension Page Name (PRO)

 

Additional Features

  • 5 minutes setup, automatic tag creation and integration with Google Analytics, Google Tag Manager, Google Adwords
  • Internal Promotion Widget
  • Support for IP anonymization to be in compliance with EU countries
  • Support for Display Advertising Features
  • Child Vs Parent (Send Parent Id or Child id cart, checkout and thank you page)
  • Multi-Currency Ready
  • GDPR compliant with native Magento accept cookie functionality
  • Multi-Store Ready
  • Varnish Cache Ready
  • Full Page Cache Ready
  • 8KB payload support
  • Order Success Page Total Calculation (subtotal / grand total)
  • Google AdWords Remarketing Tracking
  • Google AdWords Conversion Tracking
  • Persistent Data Management
  • GTM API - Create tag, trigger, variables
  • GTM API - Update tag, trigger, variables (PRO)
  • Product level Custom Dimension / Metric sending (Send up to 5 product attributes to GTM) (PRO)

 

Demo

 

Documentation

 

Included Services

  • Support via WeltPixel ticketing. Click here to Contact Support
  • Lifetime FREE updates

 

Easy Installation & Configuration

Predefined variables, triggers, and tags can be automatically created in your Google Analytics and Google Tag Manager accounts with one click API sync between your Magento 2 store and your GA and GTM accounts. 

Technical Specifications

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Seller profile

WeltPixel

Seller contact

E-mail

Integrator

Google Analytics

Current Version

1.9.7

Magento platform compatibility

Open Source (CE): 2.0, 2.1, 2.2, 2.3

Commerce on prem (EE): 2.1, 2.2, 2.3

Commerce on Cloud (ECE): 2.3

Type

Stable Build

Updated

11 May, 2020

Categories

Extensions, Reporting & Analytics

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Documentation

User Guides

License Type

Open Software License 3.0 (OSL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.9.7:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    What’s new in v.1.9.7 - May 7, 2020

    Added a performance optimization related to Ajax calls in the backend.
    Confirmed compatibility with Magento 2.3.5.
    Implemented small Backend performance optimizations.
    Added nxcli.net (Nexcess temporary URL) as a valid domain in the licensing process.
    Added an option in the Developer section to allow for switching Magento's CSP between "report-only" and "restrict".


    What’s new in v.1.9.6 - April 9, 2020

    Added a missing label for Checkout and Checkout Steps events.
    Optimized the brand fetching process for better performance.
    Fixed a Backend issue on Magento Commerce whereby the Category Schedule functionality was not working properly.

1.9.5:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    What’s new in v.1.9.5 - March 10, 2020

    Fixed an issue which caused the imported JSON file to throw an error when certain backend Dimensions were left unconfigured.
    Fixed a bug that caused a vary cookie to be added when Cookie Restriction was not enabled.
    Added backend Google reCaptcha compatibility for Magento 2.3.x


    What’s new in v.1.9.4 - February 5, 2020

    Cleaned up the extension code, removed unused variables.
    Added additional type verifications.
    Optimized Category fetching.
    Code enhancements for increased security. Changed User Group info collection method.
    Confirmed compatibility for Magento 2.3.4.


    What’s new in v.1.9.2 - November 27, 2019

    New feature: Generate Tags, Triggers and Variables via JSON. This feature was implemented as an alternative to the Sign in to Google method, which, due to a recent app review from Google, sometimes failed with the error: "Sign in with Google temporarily disabled for this app. This app has not been verified yet by Google to use Google Sign In".
    Added an additional Count Warning validation for Product Collections.
    Fixed an issue that caused missing transaction data in Google Analytics due to an incompatibility with the Move JS to Bottom of the Page setting within the Speed Optimization module.
    Added Magento and PHP version in the WeltPixel Developer section.


    What’s new in v.1.9.1 - October 16, 2019

    Fixed an issue which caused Category Names to appear as "unset" in Google Analytics.
    Added a Secure Cookies option in the Magento Admin section.
    Added new translations.
    Added an Admin Option which allows for setting a custom checkout Success Page URL.
    Confirmed compatibility with the latst Magento 2.3.3 version.


    What’s new in v.1.9.0 - July 18, 2019

    Added the possibility of using product SKU

1.9.2:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    Adding Manual Export / Import functionality for GTM Tags and Triggers as Google is currently reviewing the automatic generation via API. Now you can download your a configuration file and import it in your GTM account.

1.8.5:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Stability: Stable Build
  • Description:

    Compatibility with Magento 2.3 Open Source and Commerce

1.6.4:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.6.3 - April 4, 2018

    Released PRO version of GTM.
    Cart page ecomm_totalvalue grandtotal instead of subtotal sent / fix. (Free & Pro)
    addToWishlist and addToCompare events implemented. (Free & Pro)
    addToCart event sent from Wishlist add to cart as well. (Free & Pro)
    Promo Link Widget added. (Free & Pro)
    productStockStatus moved to product Detail Options. (Free & Pro)
    Enable Advertising on Tags, configurable from admin option. (Free & Pro)
    customerId sent to GTM, only if user is logged in. (Free & Pro)
    New Admin Option for product Id Selection (send parent or child id in checkout, cart and purchase event). (Free & Pro)
    Fix for brand attribute usage on checkout on products. (Free & Pro)
    IpAnonimization option by default change to Yes. (Free & Pro)
    customerId and customerGroup sent properly before page load to GTM / fix. (Free & Pro)
    Variant can be sent for product details, using configurable product options, and product custom options. (Pro)
    New Product Dimension introduced: reviewscore, reviewscount, productSale, pageName, pageType. (Pro)
    Remove stock status dimension / moved to pro version. (Free)
    StockStatus is sent as product dimenion as well. (Pro)
    New GTM variables, tags and triggers created for the new options + update for the old ones. (Pro)
    Added update functionality for GTM API existing tags, triggers, variables when new GTM product updates are installed. No need to remove them from GTM account as you will be able to update them by using Generate functionality. (Pro)

1.6.3:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.6.3 - April 4, 2018

    Released PRO version of GTM.
    Cart page ecomm_totalvalue grandtotal instead of subtotal sent / fix. (Free & Pro)
    addToWishlist and addToCompare events implemented. (Free & Pro)
    addToCart event sent from Wishlist add to cart as well. (Free & Pro)
    Promo Link Widget added. (Free & Pro)
    productStockStatus moved to product Detail Options. (Free & Pro)
    Enable Advertising on Tags, configurable from admin option. (Free & Pro)
    customerId sent to GTM, only if user is logged in. (Free & Pro)
    New Admin Option for product Id Selection (send parent or child id in checkout, cart and purchase event). (Free & Pro)
    Fix for brand attribute usage on checkout on products. (Free & Pro)
    IpAnonimization option by default change to Yes. (Free & Pro)
    customerId and customerGroup sent properly before page load to GTM / fix. (Free & Pro)
    Variant can be sent for product details, using configurable product options, and product custom options. (Pro)
    New Product Dimension introduced: reviewscore, reviewscount, productSale, pageName, pageType. (Pro)
    Remove stock status dimension / moved to pro version. (Free)
    StockStatus is sent as product dimenion as well. (Pro)
    New GTM variables, tags and triggers created for the new options + update for the old ones. (Pro)
    Added update functionality for GTM API existing tags, triggers, variables when new GTM product updates are installed. No need to remove them from GTM account as you will be able to update them by using Generate functionality. (Pro)

1.5.9:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.5.9 - March 3, 2018

    Added new event tracking for impression.
    Created new tags and trigger for Event Impression.
    Created new tags and trigger for Checkout Step.
    Created new tags and trigger for Checkout Step Option.
    Created new tags and trigger for Promotion Click.
    Created new tags and trigger for Promotion Impression.
    Removed option to load GTM in the footer, now all the tags load in the head by default having all impression data load prior to the GTM container.
    Removed refund tracking in admin panel.
    Removed Purchase Tag.
    Removed Refund Tag.
    Removed Product Details View Tag.
    Removed Product Click Trigger.

1.5.8:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    dependency changes, composer installation required.

1.5.5:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in version 1.5.5 - October 20, 2017

    Renamed remarketing google tag from ‘wp_google_tag’ to ‘google_tag_params’ for correct tracking.
    Compatibility with Magento 2.2

1.5.3:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in version 1.5.3 - September 20, 2017
    Fix for upsell product impression block fetching.
    Fix for related product impressions.
    Price separator fix for prices over 999.
    Fixed checkout steps from 0,1,2 to 1,2,3 in order to correctly measure checkout events.

    What’s new in version 1.2.2 - May 16, 2017
    Added translations files under /i18n/en_US.csv.

1.2.1:

  • Compatible with Open Source (CE) : 2.1
  • Stability: Stable Build
  • Description:

    What’s new in v.1.2.1 - April 05, 2017

    New admin option - add GTM code in head / body section.
    Changing the trigers and tags for multiple page view analytics issue.

1.1.0:

  • Compatible with Open Source (CE) : 2.1
  • Stability: Stable Build
  • Description:

    What’s new in version 1.1.0 - 06/02/2017

    New feature: Tax Include/Exclude from Transaction
    New feature: Shipping Include/Exclude from Transaction
    New feature: Promotion Impressions and Promotion Clicks Tracking
    New feature: Ip Anonymization
    New feature: Custom Dimension - Customer ID, Customer Group, Stock Status tracking
    New feature: Adwords Remarketing tracking
    Add Affiliation change -> to use store view instead of admin option
    Adding NonJs Code as well
    Adding Proper List Values for impressions
    Bug fix: Object push fix after impression chunk separation
    Bug fix: Product not assigned to category search page fix
    Production mode and compilation fixes

1.0.0:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    Initial release

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

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Reviews

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