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Rich Snippets

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Overview

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Rich snippets are Magento structured data that help users find what they want in organic search as soon as they visualize it. Displaying more detailed info in organic search results lets you segment customers in advance and draw relevant traffic to your site. Implementing Rich Snippets will show your potential customers additional information about your products with enhanced search results, increasing the outreach of your brand to your audience. Links with rich snippets have higher positions in search results and an increased click-through rate of 20-30%. 

Providing useful information to users before they actually click-through to your page can greatly improve the quality of visitors. If a visitor comes to a product page already knowing the price and rating of the product, they will be much less likely to bounce due to sticker shock or poor ratings.

The ability of rich snippets to improve click-through rates of search engine results is nothing new. This could allow an e-commerce business to own the click share of a search engine results page in the past. That is because few sites were doing it, and your page might be the only one in the results with a marked-up listing. Nowadays, with many e-commerce sites adding structured data to their products, not having a marked-up search result can be detrimental. For an increasing number of product-related search queries, all the above-the-fold results contain structured data. Therefore, it’s no longer about structured data improving your page’s click-through rate. Now, it’s about not letting structured data killing your click-through rate.

 

Features 

Rich Snippets

When you use structured data to mark up content, you help Google better understand its context for display in Search, and you achieve a better distribution of your content to users from Search. Rich Snippets enable users to quickly identify specifics about your products and website. Increases real-estate on the Search Result page and increases Click-Thru-Rate (CTR).

Google will discover the structured data as soon as it crawls your site (although it may take some time for the Rich Snippets to appear in search results). When Google algorithms discover technically correct markup on a page, Google uses a variety of signals to determine when to show Rich Snippets on the search result page.

 

Product Structured Data

  • Name - product name added to structured data
  • Product Image - first product image added to structured data
  • Price - TAX control, Special Price control, Special Price End period
    • Including / Excluding TAX - In case the price is listed with Tax and without Tax select which price should be used
    • Special Price - From / To - a special price and end date is added to structured data if available
    • Price currency - automatically added from store settings
  • Availability - Indicates that the item is in stock.
  • Description - The ability to select between short and long descriptions when adding product details to structured data.
    • Short Description / Long Description
  • Brand - Select an additional brand that will be added to structured data (Country of manufacture, Shipping, etc..)
  • SKU - Control over the attribute that is used for product SKU
  • Review Markup Format - select between Aggregate Ratings and Aggregate Ratings with Detailed Reviews
    • Aggregate rating - show only review score and number. ex 4.8 / 5 from 287 reviews
    • Aggregate rating with Reviews - add both aggregate rating and also latest user reviews: author, date, message, rating, review name. Specify the number of latest reviews to include. (Pro version)
  • GTIN - Control over the attribute that is used for product GTIN code (Pro Version)
  • MPN - Control over the attribute that is used for product MPN code (Pro Version)
  • Item condition - Control over the attribute that is used for product Item condition New / Damaged / Refurbished / Used (Pro Version)
  • Breadcrumbs - structured data for links that can help a user understand and navigate a website hierarchy. (Pro Version)

 

Website Structured Data

  • Sitelinks Searchbox - When enabled, Google Search will expose a search box scoped to your website when it appears as a search result. (Pro Version)
  • Rich Snippets Logo - Specify the image Google Search uses for your organization's logo in Search results and in the Knowledge Graph. (Pro Version)
    • Use Store Logo - the Logo snippet will use the store default logo
    • Upload Custom Logo - you can upload a custom logo, different than the logo used for your store.
  • Corporate Contact - Use corporate contact markup on your official website to add your company's contact information to the Google Knowledge panel in some searches, for example when a user enters your company’s name into the Search bar (Pro Version)
  • Social Profiles - Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results. (Pro Version)

 

Twitter Cards

Twitter Cards showcase your products on Twitter using Image, Long / Short description, Price (with/without tax) and highlight site and tweet creator. With Twitter Cards, you can attach rich photos, videos, and media experience to Tweets that drive traffic to your website. By using this extension, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

 

Facebook Open Graph

The Facebook Open Graph protocol enables products sold on your store to become a rich object in a social graph. For instance, this is used on Facebook to allow your store product pages to be highlighted in Facebook feeds. Facebook Open Graph showcase your products on Facebook with rich product information using Image, Long / Short description, Price (with/without tax), and highlight Site name and app Id.

 

Pinterest Rich Pins

Rich Pins are Pins that include extra information right on the Pin itself. Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 6 types of Rich Pins: app, article, movie, place, product and recipe Pins.

Rich Pins work by displaying metadata from marked-up pages on your website. Once you've applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it. Pinterest Rich Pins showcase your products on Pinterest with rich product information.

  

How It Works

This extension works out of the box, just install it and a description of your products will be structured and enhanced the way search engines and social media expect it to look. For best results few things need to be set up: 

  • In Google Cards section you can select between long and short descriptions and the brand you want to feature in search results.
  • In the Rich Snippets settings, select between long and short descriptions that you want to show in search results.
  • In Twitter Cards section, for Twitter Site (twitter: site) type your store Twitter username (example @site_username); for the Twitter creator (twitter: creator) type Twitter username of the administrator of Magento store or owner of the store. You can use the site username or leave empty.
  • In Facebook OG type your store Facebook username, you can use site username or leave empty
  • Google will discover snippets the next time it crawls your site (although it may take some time for rich snippets to appear in search results). When Google algorithms discover technically correct markup on a page, they use a variety of signals to determine when to show rich snippets.

 

Additional Features

  • Enhance your visibility in search results
  •  Get more targeted traffic
  • Boost your conversion rate
  • Improve your website appearance
  • Raise your brand awareness
  • Includes Google Rich Snippets, Google Cards, Twitter product Cards, Facebook Open Graph, Pinterest Rich Pins.
  • Product Name Structured Data
  • Product Image Structured Data
  • Advanced Price Control ( Tax, Special Price) Structured Data
  • Availability Structured Data
  • Description ( Long / Short Description) Structured Data
  • Brand - selectable brand structured data
  • SKU - Control over the SKU attribute
  • Aggregate review rating (show overall review score and number)

 

Demo

 

Documentation

 

Included Services

  • Support via WeltPixel ticketing - Contact SUPPORT 
  • Lifetime free updates

Technical Specifications

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Seller profile

WeltPixel

Seller contact

E-mail

Integrator

Current Version

1.9.7

Magento platform compatibility

Open Source (CE): 2.0, 2.1, 2.2, 2.3

Commerce on prem (EE): 2.1, 2.2, 2.3

Commerce on Cloud (ECE): 2.3

Type

Stable Build

Updated

11 May, 2020

Categories

Extensions, Marketing, SEO/SEM

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Documentation

User Guides

License Type

Open Software License 3.0 (OSL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.9.7:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    What’s new in v.1.9.7 - May 7, 2020

    Confirmed compatibility with Magento 2.3.5.
    Implemented small Backend performance optimizations.
    Added nxcli.net (Nexcess temporary URL) as a valid domain in the licensing process.
    Added an option in the Developer section to allow for switching Magento's CSP between "report-only" and "restrict".


    What’s new in v.1.9.6 - April 9, 2020

    Fixed a Backend issue on Magento Commerce whereby the Category Schedule functionality was not working properly.

1.9.5:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    What’s new in v.1.9.5 - March 10, 2020

    Added backend Google reCaptcha compatibility for Magento 2.3.x


    What’s new in v.1.9.4 - February 5, 2020

    Changed schema.org URL from HTTP to HTTPS for increased security.
    Code enhancements for increased security. Changed User Group info collection method.
    Confirmed compatibility for Magento 2.3.4.


    What’s new in v.1.9.2 - November 27, 2019

    Added Magento and PHP version in the WeltPixel Developer section.


    What’s new in v.1.9.1 - October 16, 2019

    Added Retailer Item ID option for Facebook Open Graph.
    ConditionType now works with newly created attributes as well. Previously, only the predefined custom attribute could be used for this.
    Confirmed compatibility with the latst Magento 2.3.3 version.


    What’s new in v.1.9.0 - July 18, 2019

    Confirmed compatibility with Magento 2.3.2.
    Added HTTPS endpoint for licensing process.

1.8.5:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Stability: Stable Build
  • Description:

    Compatibility with Magento 2.3

1.6.4:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.6.4 - May 16, 2018
    Compatibility with Magento 2.2.4, logger broken reference fix, changed to rewrite from plugin.

1.5.9:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    dependency changes

1.5.8:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Added version control for installed WeltPixel modules, including latest version check.
    - Magento default schema removal if WeltPixel rich snippets is enabled.

1.5.5:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.5.5
    Compatibility with Magento 2.2 and PHP7.1 - all ok, updated composer.

1.5.3:

  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.5.3 - September 20, 2017
    Checked compatibility with Magento 2.2 and PHP7.1 - all ok, updated composer.

    What’s new in version 1.1.2 - May 16, 2017
    Added translations files under /i18n/en_US.csv.

    What’s new in version.1.1.1 - March 20, 2017
    Added New Twitter cards admin options: Summary Card, Summary Card with Large Image.

1.1.0:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    What’s new in 1.1.0 (November 22, 2016):
    - composer.json dependency updated to backend 1.0.3 instead of master
    - description and name slash error fix

1.0.6:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    Release v1.0.6
    - Component manager admin install fixes

1.0.5:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    What’s new in 1.0.5 (October 03, 2016):
    Update composer.json dependency to backend 1.0.3 instead of master

1.0.4:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    What’s new in 1.0.4 (September 13, 2016):
    Fixed compilation dependency issue

    What’s new in 1.0.3 (August 02, 2016):
    Added admin notifications

    What’s new in 1.0.2 (July 08, 2016):
    New feature: Rich Snippets
    New feature: Facebook Open Graph
    New feature: Twitter Cards
    New feature: Pinterest Rich Pins

    What’s new in 1.0.1 (July 05, 2016):
    Removing the unnecessary dependency
    Exception namespace error fixed

1.0.2:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Compatibility with Magento 2.1

1.0.1:

  • Compatible with Open Source (CE) : 2.0
  • Stability: Stable Build
  • Description:

    What’s new in 1.0.1:
    - Removing the unnecessary dependency
    - Exception namespace error fixed



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