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Infinite Scroll & Ajax Catalog Pagination



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When building your store, one of your most important tasks is to build a website that has the least amount of friction. Less friction = better user experience results in a higher conversion rate, generating higher revenue and increased customer lifetime value. Category pages and search result pages are the most visited sections of your eCommerce store. Helping your customers to explore more content will result in longer browsing experiences which can help your customers find exactly what they are looking for. You also have the option to go with two major browsing behaviors, infinite scrolling (load more) and pagination. Each UX behavior has its benefits and we often recommend testing what works best for your customers.

Infinite Scroll & Ajax Catalog Pagination is commonly used by social media websites such as Facebook, Instagram, and Twitter. Your customers were educated to scroll down by the Social Media giants. You will often find that this user experience is best on mobile devices, which often reaches even 70% to 80% of the total traffic (highly influenced by your industry). Other benefits of using Infinite scroll is that new products will load dynamically without the need of refreshing the entire page, your customers can simply scroll up to view and compare previous products.

Pagination is also very commonly used around eCommerce websites such as Amazon.com, REI.com. Pagination helps divide content into multiple pages. To reduce friction, we are now loading the next page using the Ajax technology by removing completely the need to reload the entire page. When the users reach the bottom of the page and click to go from page #1 to page #5 we dynamically load page #5 content without a refresh of a page and automatically scroll the user to the top of the page. Pagination is also helpful in providing the customer an initial best selection of products, you can curate best 50 products from a category that you can promote first on the first page, this will give you a better sense of control of what you display first and stop the initial presentation.

Infinite Scroll & Ajax Catalog Pagination doesn’t simply stop at giving you the option to implement Infinite Scroll or to have improved user experience with less friction on pagination. We are also giving you the option of both worlds. Now you have the option to start with Infinite Scroll but only load automatically the first few pages (you can define how many) and then display the load more button. The benefits are that you can now display fewer products on the initial load, which helps you with page speed, then automatically load page two or three of the best products. Your customers will not get annoyed by never reaching the bottom of your page and you have better control of displaying the best of the best of each category first. It’s basically a Win! Win! Win! Solution.

When implementing this solution we focused heavily on improving SEO as well. The solution closely follows Google’s Infinite Scroll implementation by generating rel=next and rel=prev at the correct page in conjunction with the canonical tag.



  • Ajax Infinite Scroll - infinite product load while scrolling down
  • Ajax Next Page - loading next page without reloading the entire page
  • Reduce website friction, improve user experience and conversion rate
  • Helps users explore more content
  • Control the number of pages that autoload automatically
  • "Show More" button available after a specified number autoloaded pages
  • Customizable notification messages
  • Possibility to disable for search result pages
  • SEO Optimized functionality
  • Speed improvements
  • Clean open source code
  • Easy installation






Included Services

  • Support via WeltPixel ticketing - Contact SUPPORT
  • Lifetime FREE updates

Technical Specifications

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Seller profile


Seller contact



Current Version


Magento platform compatibility

Open Source (CE): 2.1, 2.2, 2.3

Commerce on prem (EE): 2.1, 2.2, 2.3

Commerce on Cloud (ECE): 2.3


Stable Build


11 May, 2020


Extensions, Site Optimization, Performance

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE


User Guides

License Type

Open Software License 3.0 (OSL-3.0)


Privacy Policy

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    What’s new in v.1.9.7 - May 7, 2020

    Confirmed compatibility with Magento 2.3.5.
    Implemented small Backend performance optimizations.
    Added nxcli.net (Nexcess temporary URL) as a valid domain in the licensing process.
    Added an option in the Developer section to allow for switching Magento's CSP between "report-only" and "restrict".

    What’s new in v.1.9.6 - April 9, 2020

    Fixed a Backend issue on Magento Commerce whereby the Category Schedule functionality was not working properly.


  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    What’s new in v.1.9.5 - March 10, 2020

    Fixed an issue that caused a console error when using special characters in the Advanced Settings section of the extension configuration.
    Added backend Google reCaptcha compatibility for Magento 2.3.x

    What’s new in v.1.9.4 - February 5, 2020

    Fixed a bug which, in some cases, prevented items from being added to cart after a page load with infinite scroll.
    Code enhancements for increased security. Changed User Group info collection method.
    Confirmed compatibility for Magento 2.3.4.

    What’s new in v.1.9.2 - November 27, 2019

    Fixed a bug which caused Swatches to display incorrectly after filtering or sorting via Ajax.
    Added Magento and PHP version in the WeltPixel Developer section.

    What’s new in v.1.9.1 - October 16, 2019

    Fixed an issue which caused pages to become unresponsive when switching pages via Infinte Scroll when the Magento Option to Redirect to Cart Page on Add to Cart was set to Yes.
    Fixed an issue that caused Swatches to disappear from the Category Page products after sorting or filtering and scrolling to the next page.
    Confirmed compatibility with the latst Magento 2.3.3 version.
    Included the WeSupply Toolbox integration extension - Proactive Notifications Email & SMS, Returns & RMA, Store Locator, Delivery Date Estimate, Logistics Analytics, NPS & CSAT score. Get Free on-boarding and launch within 24 hours.

    What’s new in v.1.9.0 - July 18, 2019

    Confirmed compatibility with Magento 2.3.2.
    Added HTTPS endpoint for licensing process.


  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Stability: Stable Build
  • Description:

    Compatibility with Magento 2.3


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.6.4 - May 16, 2018
    Compatibility with Magento 2.2.4, logger broken reference fix, changed to rewrite from plugin.
    Removed extra parameter from store url generated by infinite scroll functionality
    Fix for ‘previous page load’, now when user hits the back button and returns in listing view mode, will land on the last page loaded with ajax or infinite scroll (ex: listing page 4)

    What’s new in v.1.0 - February 23, 2018
    Initial release


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