Ajax Catalog & Infinite Scroll

Ajax Catalog & Infinite Scroll

Compatible With: Community 2.1, 2.2 Enterprise 2.1, 2.2

Tech Specifications

Current Version:
Stable Build
16 June, 2018
Extensions, Site Optimization
License Type:
Open Software License 3.0 (OSL-3.0)


Help your customers to explore more content and reduce website friction with axaj infinite scroll and ajax pagination.

Other Extensions by WeltPixel


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When building your store, one of your most important tasks is to build a website that has the least amount of friction. Less friction = better user experience results in higher conversion rate, generating higher revenue and increased customer lifetime value. Category pages and search result pages are the most visited sections of your ecommerce store. Helping your customers to explore more content will result in longer browsing experiences which can help your customers find exactly what they are looking for.

You have the option to go with two major browsing behaviours, infinite scrolling (load more) and pagination. Each UX behaviour has its benefits and we often recommend testing what works best for your customers.

Infinite scroll is commonly used by social media websites such as Facebook, Instagram and Twitter. Your customers were educated to scroll down by the Social Media giants. You will often find that this user experience is best on mobile devices, which often reaches even 70% to 80% of the total traffic (highly influenced by your industry). Other benefits of using Infinite scroll is that new products will load dynamically without the need of refreshing the entire page, your customers can simply scroll up to view and compare previous products.

Pagination is also very commonly used around ecommerce websites such Amazon.com, REI.com. Pagination helps divide content into multiple pages. To reduce friction, we are now loading the next page using the Ajax technology by removing completely the need to reload the entire page. When the users reaches the bottom of the page and click to go from page #1 to page #5 we dynamically load page #5 content without a refresh of a page and automatically scroll the user to the top of the page. Pagination is also helpful in providing the customer an initial best selection of products, you can curate best 50 products from a category that you can promote first on the first page, this will give you a better sense of control of what you display first and stop the initial presentation.

Ajax Infinite Scroll and Catalog doesn’t simply stop at giving you the option to implement Infinite Scroll or to have an Improved user experience with less friction on pagination. We are also giving you the option of both worlds. Now you have the option to start with Infinite Scroll but only load automatically the first few pages (you can define how many) and then display the load more button. The benefits are that you can now display less products on the initial load, which helps you with page speed, then automatically load page two or three of best products. Your customers will not get annoyed by never reaching the bottom of your page and you have better control of displaying the best of the best of each category first. It’s basically a Win! Win! Win! Solution.

When implementing this solution we focused heavily on improving SEO as well. The solution closely follows Google’s Infinite Scroll implementation by generating rel=next and rel=prev at the correct page in conjunction with the canonical tag.




  • Ajax Infinite Scroll - infinite product load while scrolling down
  • Ajax Next Page - loading next page without reloading entire page
  • Reduce website friction, improve user experience and conversion rate
  • Helps users explore more content
  • Control the number of the pages that autoload automatically
  • "Show More" button available after a speficied number autoloaded pages
  • Customizable notification messages
  • Possibility to disable for search result pages
  • SEO Optimized functionality
  • Speed improvements
  • Clean open source code
  • Easy installation







  • Always up to date with latest magento releases both Open Source and Commerce as part of Magento Premier Extension Builder Partnership Agreement
  • Constantly updated and improved with new features - CHANGELOG



  • Support via WeltPixel ticketing - Contact SUPPORT
  • Lifetime FREE updates

Release Notes

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  • Compatible with CE: 2.1 2.2
  • Compatible with EE: 2.1 2.2
  • Stability: Stable Build
  • Description:

    What’s new in v.1.6.4 - May 16, 2018
    Compatibility with Magento 2.2.4, logger broken reference fix, changed to rewrite from plugin.
    Removed extra parameter from store url generated by infinite scroll functionality
    Fix for ‘previous page load’, now when user hits the back button and returns in listing view mode, will land on the last page loaded with ajax or infinite scroll (ex: listing page 4)

    What’s new in v.1.0 - February 23, 2018
    Initial release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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