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This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your webstore. You can use pixel data to make sure your ads are being shown to the right people, build advertising audiences, and unlock additional Facebook advertising tools.

Using the Facebook Pixel module you can integrate this analytics tool to your Magento webstore. This will allow the store owner to track visitors and their behavior on an online store. This eventually helps the store owner to build targeted audiences for future ads, and remarket to recognized leads for people who have interacted with your webstore or performed some sort of actions. Facebook Pixel module works by placing and triggering cookies to track users as they interact with the webstore.

Note - Facebook Pixel will not work if any ad-blocker is enabled in your web browser. 


Account & Pricing

  • To use the Facebook Pixel module, first, you need to create a Facebook Pixel in your Facebook Business Manager. There is no cost incurred to create a pixel.
  • To use this module you must have a Facebook Business account which is free of cost.
  • If you don't already have a Facebook Business account, click here.
  • Facebook Advertising service is not free. The charges will apply to users who will run Facebook Ad Campaigns.


Business Value

Facebook Pixel is an analytics tool that measures the effectiveness of your Facebook advertising. By installing this module on the webstore, the admin can truly gauge the performance of their ads. With the pixel, they are able to track every visitor's interactions on the webstore after they click on your ad.

  • Facebook Pixel module will help you optimize your Facebook ads strategy so that you can get deep insights about how people use your webstore from your Facebook pixel account.
  • Leverage the actions which people perform on your webstore and advertise to them based on their specific behaviors.
  • Facebook Pixel is one of the best analytics tools which you can use to understand how to engage existing customers, acquire new customers, and encourage repeat purchases.


Features List

  • Integrate Facebook Pixel to your webstore.
  • Can add multiple Facebook Pixel IDs as per multiple store views.
  • Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
  • Each event can be enabled or disabled separately.
  • It can create a custom audience and reach them via targeted Facebook ads.
  • It can also target your audience via dynamic Ads. But for dynamic ads, you need to have your product catalog on Facebook as well.



There are several ways to use data collected from Facebook Pixel tracking to refine the Facebook advertising strategy.

  • Track Conversions - The Facebook Pixel allows you to monitor how people interact with your webstore after viewing your Facebook ad. This information can help you to refine and calculate your return on investment.
  • Remarket - Pixel tracking data allows you to show targeted ads to people who have already visited your site. You can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your webstore.
  • Run Effective Ads - Using Facebook Pixel can make your ads more effective by improving the quality of the ads you run, and by improving the targeting of the people who see them.


How Does The Extension Work?  

After installing the module and creating Facebook Pixel ID, the admin will configure the module settings. The admin can enable/disable the module and enter the Facebook Pixel ID under module configuration. There are various store events that can be tracked using this module. Each event can be enabled or disabled separately. 

  • Product View – Track event when someone visits the product page.
  • Category View – Track event when someone visits the product page.
  • Add To Cart – Track event when someone clicks on the ‘Add To Cart’ button to add a product to the cart.
  • Add To Wishlist – Track event when someone adds a product to the wishlist.
  • Initiate Checkout – Track event when someone lands on the checkout page.
  • Purchase – Track event after someone places an order in your store.
  • Product Search – Track event when someone searches for something using the search feature.
  • Customer Registration – Track event when someone creates an account.

After module configuration, log in to your Facebook Business Manager account. Here, the admin can track the information for all the enabled events of the Magento store conveniently. The admin can even verify individual pages and make sure that the events are installed correctly. (Optional) For this, the admin needs to install the Facebook Pixel Helper as a Google Chrome extension. It is a tool that checks the accuracy of the Facebook Pixel and tests that the pixel is working fine.


Live Demo

You can check live demo from here


Support Policy

  • You get free 3 months of technical support included
  • You can buy 6 or 12 months extended support agreement
  • For issues, please create a ticket or send email to support@webkul.com
  • Free lifetime updates of the module

Technical Specifications

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Seller profile

Webkul Software Private Limited

Seller contact



Facebook Business

Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current), 2.2 (obsolete)


Stable Build


12 September, 2019


Extensions, Reporting & Analytics

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    + Issues related to tracking fixed.
    + Additional data send for tracking.
    + Compatible with Magento v2.3.x.
    + Pixel Key encrypted.


  • Compatible with Open Source (CE) : 2.2
  • Stability: Stable Build
  • Description:

    + Issues related to tracking fixed.
    + Additional data send for tracking.
    + Compatible with Magento v2.2.x.
    + Pixel Key encrypted.


  • Compatible with Open Source (CE) : 2.2
  • Stability: Stable Build
  • Description:

    -------------------------------- Version 2.0.0 --------------------------------------
    + Admin can manage different events.
    + Ability to track customer activity.
    + Admin can create Dynamic Ads if Catalog is available on FaceBook.
    + Event tracking on Customer Registration.
    + Event tracking on Add to Wishlist.
    + Event tracking on Add to Cart.
    + Event tracking on Product and Category View.
    + Event tracking on Initiate Checkout and Purchase.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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