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Google Tag Manager

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Google Tag Manager is a service offered by Google. It is simple, reliable, and integrates easily with existing systems, allowing marketers to quickly and easily update tags and code snippets on websites that are intended for traffic analysis and marketing optimization.

Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use pixel data to make sure your ads are being shown to the right people, build advertising audiences, and unlock additional Facebook advertising tools.

With the help of this extension, you can easily configure the Google Tag Manager and the Facebook Pixel for your website. For that, container Id and the Facebook Pixel Id will be required.

The Facebook Pixel Id use to integrate the analytics tool to your Magento website. This will allow the store owner to track visitors and their behavior in an online store. The Facebook Pixel works by placing and triggering cookies to track users as they interact with the website.

By the use of Google Tag Manager, you can now make use of the web-based user interface to install the tracking codes on your website, like – the Google Analytics tags. You can also configure triggers to fire when an event occurs. An event can be something like – a page load, a tap on a screen, or a form submission.

Note - Facebook Pixel will not work if any ad-blocker is enabled in your web browser.


Account & Pricing:

  • You need to create a separate Google Tag Manager account from here to use this module.
  • Additional fees may apply. For more details related to Google Tag Manager pricing please click here.
    Also, you need to
    create a Facebook Pixel in your Facebook Business Manager. There is no cost incurred to create a pixel.
  • To use this module you must have a Facebook Business account which is free of cost.
  • If you don't already have a Facebook Business account, click here.
  • Facebook Advertising Service is not free. The charges will apply to users who will run Facebook Ad Campaigns.



  • Easily configure Google Tag Manager on your Magento 2 website.
  • Takes less time to configure scripts within your store.
  • Track and check Analytics on Google.
  • Integrate Facebook Pixel to your website.
  • Can add multiple Facebook Pixel IDs as per multiple store views.
  • Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
  • Each event can be enabled or disabled separately.
  • It can create the custom audience and reach them via targeted Facebook ads.
  • It can also target your audience via dynamic Ads. But for dynamic ads, you need to have your product catalog on Facebook as well.
  • Easy access to manage the module configurations by the admin panel.



  • After the successful installation, the admin will go to the back-end panel to configure the Google Tag Manager.
  • Here, the admin will enable the extension and enter the Container Id and save the configuration.
  • Now, the admin can use the web-based user interface to install the tracking codes on their website, like – the Google Analytics tags.
  • They can also configure triggers to fire when an event occurs. It’s all done through the Tag Manager’s web interface.
  • When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.
  • Also, the admin can enter the Facebook Pixel ID under the module configuration.
  • Various store events can be tracked using this module. Each event can be enabled or disabled separately.
    • Product View – Track event when someone visits the product page.
    • Category View – Track event when someone visits the category page.
    • Add To Cart – Track event when someone clicks on the ‘Add To Cart’ button to add a product to the cart.
    • Add To Wishlist – Track event when someone adds a product to the wishlist.
    • Initiate Checkout – Track event when someone lands on the checkout page.
    • Purchase – Track the event after someone places an order in your store.
    • Product Search – Track event when someone searches for something using the search feature.
    • Customer Registration – Track event when someone creates an account.
  • After configuration, log in to your Facebook Business Manager account.
  • Here, the admin can track the information for all the enabled events of the Magento store conveniently.

The admin can even verify individual pages and make sure that the events are installed correctly. (Optional) For this, the admin needs to install the Facebook Pixel Helper is a Google Chrome extension. It is a tool that checks the accuracy of the Facebook Pixel and tests that the pixel is working fine.



Google Tag Manager

  • The codes on your website intended for traffic analysis and marketing optimization slow down the website speed so using this extension increases the website’s performance for sure.
  • It also allows adding the tags within minutes without the need to manually adding to each page.


Facebook Pixel

There are several ways to use data collected from Facebook Pixel tracking to refine the Facebook advertising strategy.

  • Track Conversions - The Facebook Pixel allows you to monitor how people interact with your website after viewing your Facebook ad. This information can help you to refine and calculate your return on investment.
  • Remarket - Pixel tracking data allows you to show targeted ads to people who have already visited your site. You can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website.
  • Run Effective Ads - Using Facebook Pixel can make your ads more effective by improving the quality of the ads you run, and by improving the targeting of the people who see them.


Support Policy:

  • You get free 3 months of technical support included.
  • You can buy 6 or 12 months of the extended support agreement.
  • For issues, please create a ticket or send an email to support@webkul.com
  • Free lifetime updates of the module.

Technical Specifications

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Seller profile

WebKul SoftWare Private Limited

Seller contact



Google Tag Manager

Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current), 2.1 (obsolete)


Stable Build


23 December, 2019


Extensions, Marketing

Supported Browsers

Chrome, Firefox, Safari, Edge, IE

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    -------------------------------- Version 3.0.0 --------------------------------------
    +Wishlist issue fixed.
    +Compatible with Magento 2.3.*.
    +Included the Facebook Pixel module.


  • Compatible with Open Source (CE) : 2.1
  • Stability: Stable Build
  • Description:

    -------------------------------- Version 2.0.0 --------------------------------------
    + Easily configure Google Tag Manager in your Magento2


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

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Q & A

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