Google Universal Analytics

Google Universal Analytics

Compatible With: Community 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
06 February, 2018
Extensions, Marketing, SEO/SEM
License Type:


With our extension you can track every events on your Magento 1 store using Google Universal Analytics. 

Other Extensions by Web Cooking


Back to top

Google Analytics gives you the digital analytics tools you need to analyze data from all touch points in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization. More information on Google Analytics Website here.

Our extension allows you to use Google Universal Analytics (GUA) easily on your store. Just enable it, and fill your account ID, and that's it!

Our extension links GUA and your Magento 1 store with a lot more options than the native extension. For examples: you have the choice on how the transactions are sent to GUA (order success page or on invoice/order creation), you have the option to use Google Tag Manager, you can send custom dimensions, events, extra page views. If you need a more accurate and deeper use of your GUA data, then this extension will fulfil your needs!

Google Universal Analytics is a free tool. We don't provide it. You need to have a Google Universal Analytics account to use it on your website.


With our extension, you can:

  • Track everything with Google Universal Analytics on your Magento
  • The extension is using Google Site Tag (gtag.js)
  • Choose between classical transaction system (transaction sent on order success page) or server-sidetransaction system (transaction sent on event (order placed, order invoiced, etc))
  • By choosing server-side system, you will have an exact conversion rate!
  • Server-side transaction system, using Google's Measurement Protocol support, allow you to track real transactions (only paid orders!). But if you want, an option allow you to track all orders (with non-paid ones). Or only orders which get a specific status.
  • Configure your transaction tracking data : Including or excluding tax ? Order currency or Base Currency ? Send child items or not ?
  • Track following events : Customer Registration, Customer Login, Customer Logout, Add product to cart, Remove product from cart, Add coupon code, Share wishlist, Add product to wishlist, Newsletter subscription & unsubscription, Order placed, Order paid, Order refunded, Time Spent on page, Compare:add, Compare:remove (Ask for more!)
  • Track magento ajax sections in one page checkout, Track submitted contact form, Track successful login, etc... with extra pageviews hits.
  • Send events during checkout : order placed, paid, refunded...
  • Manage dimensions about the environment, the customer, the product, the breadcrumb, etc...
  • Support for Universal analytics enhanced ecommerce plugin : Product Impressions*, Product clicks*, Product details impressions, Promo impressions*, Promo clicks*, Addition and Removal from Cart, Checkout Steps, Transactions, Refunds
  • Support a lot of custom dimensions (from product data, environment, customer, cart, breadcrumb, ..)
  • Support for Universal analytics display features : demographics, remarketing, ...
  • Support for a lot of options : Opt-Out, IP anonymization, User ID, cross domain options, cookies options, etc...
  • Support Marketplace extensions : ShoppingFlux, Ess_M2ePro (Orders from those marketplaces extensions will be sent to GUA with a specific campaign)
  • Support double tracking : One account for all stores (global scope), and one account for the store view
  • Can manage Google dynamic remarketing through custom dimensions


Our extension for Google Universal Analytics supports those Google's services:

  • Google Tag Manager
  • Google Optimize
  • Google Remarketing
  • Google Adwords


* These functionalities will require some changes in your theme. See documentation. 

Release Notes

Back to top


  • Compatible with CE: 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:



  • Compatible with CE: 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:


  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:



Back to top
The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

Back to top


Back to top