UrbanBuz is a cloud-based Customer Journey Management (CJM) platform that connects all customer touch points in real time to provide businesses with a holistic view of customers and full control over the customer journey across all channels including online and offline. The UrbanBuz CJM comes with a full suite of products like omni-channel customer lifecycle marketing automation, dynamic segmentation, campaign management, voucher management, loyalty programs, feedback management, event management and more to enable the businesses to drive loyalty and increase customer lifetime value as well as optimize marketing spend.