Google Analytics Enhanced Ecommerce

Google Analytics Enhanced Ecommerce

Compatible With: Community 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
30 October, 2017
Extensions, Reporting & Analytics
License Type:


Build the gap between your Magento store and your Analytics account. Get all the Enhanced Ecommerce data without the intervention of implementing the complex code.

Other Extensions by Jigar Navadiya


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Nowadays, Google Analytics is trending amongst the analytics tools available to analyse website traffic used by the store owners. It is offered by Google.  Google Analytics is available in Freemium as well as Premium services that track and report website traffic. 

Google Analytics is a FREE of charge service offered by Google, that help merchants and store owners gather valuable customer data and take data driven decisions. You need to create a separate Google Analytics account here and link the account with your Magento 2 store using the current extension.

Universal Analytics is the upgraded version of Google Analytics. As compared to Google Analytics, it comes up with more features and better insights. It offers a set of features that change the way data is collected and organized in your Analytics account, so you can get a better understanding of how users interact with your online content. More features offered include more flexible tracking code, insights from any digital device, more accessible configuration options, Enhanced Ecommerce implementation.

Universal Analytics offers a unique feature - Enhanced Ecommerce, which enables you to analyze your users' shopping and purchasing behavior - starting from product views to thank you page, allowing you to generate great business insights to grow your online store, the success of your internal and external marketing efforts, and the economic performance of your products.

How our extension will help you?

"Google Analytics Enhanced Ecommerce" is an extension built for Magento stores that allows you to use the Enhanced Ecommerce feature of Universal Analytics. It’s a plug-n-play extension created with an aim to help you quickly get started with the Enhanced Ecommerce features & Reports. 

For each & every Ecommerce pages of your store, our extension will fetch the data (Enhanced Ecommerce data) from those pages and sent it to your Analytics account. With this data, you can analyse the insights required to take the business decisions about your store.

While you have our extension installed, you don't need to invest your time in validating or developing the complex codes in your Magento store, to capture the Enhanced Ecommerce data into your Analytics account.   

Benefits of Extension:

  • Understand Exactly Where Your Users Are Leaving You

  • Customizable Funnel for Standard Checkout Process in your analytics

  • Improvise Product Management

  • Improvise Merchandising Effectiveness

  • Better Remarketing

  • Access to New Powerful Reports

Features of Extension:

  • Quick & Easy installation from the Magento interface

  • Supports five New Reports in Enhanced Ecommerce

    • Shopping Behaviour Report

    • Checkout Behaviour Report

    • Product Performance Report

    • Sales Performance Report

    • Order Coupon Report

  • Supports Guest checkout functionality

  • Supports Internal Search Tracking

  • Supports Display Advertising Feature

  • Captures Product Impression events on the load of the category page and Add-to-Cart events when add-to-cart button is clicked

  • Captures Product Impression events on the load of the product page and Add-to-Cart events when add-to-cart button is clicked.

Kindly follow the Installation Instructions stated here.


Support from our Expert : Contact Us here


Have any concern to ask for? Pen down all your queries and write to us here

Kindly login into your Marketplace account to submit the query here. 

NOTE:  Our extension adds GTM Code on your Ecommerce store to enable quick & easy customized implementation on your store.

Release Notes

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  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    Minor Bug Fixes & Optimization


  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    1) Deprecation of the feature to use User's own GTM with our extension.
    2) Minor Bug Fixes


  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    Fixed Compatibility issue with Magento's Search Functionality


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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