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Google Analytics Enhanced Ecommerce Pro

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Google Analytics is a free web analytics service offered by Google which offers site owners the meaningful insights into the browsing behavior of the users. In Google Analytics, reports are categorized into 4 sections: Audience, Acquisition, Behavior, and Conversions:

  1. Audience: The audience reports in Google Analytics provide insight into the characteristics of users who have visited your site. Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. For example, you might want to create an audience of users who have purchased in the last 12 months but not in the last 2 months. You can then remarket to this audience using Google Ads. 
  2. Acquisition: The Acquisition report in Google Analytics helps you in discovering how users arrive at your website. You can use these reports to understand whether users are coming from the organic search or paid campaigns or from any other channels. This also tells you how your different channels are performing in terms of the quality traffic in your store.
  3. Behavior: The Behavior reports in Google Analytics help you in understanding how users are interacting with your store pages, which pages are viewed the most and which pages are making your users leave your store. These insights help you in making sound technical decisions to improve on your store’s UX or to better your merchandising efforts.
  4. Conversions: This is the most important feature for the eCommerce businesses globally as it helps you understand your eCommerce business holistically. E-commerce segment under conversions tab in Google Analytics provides you 9 enhanced eCommerce reports as explained below.


Account & Pricing

You need to create a separate Google Analytics account here and link the account with your Magento 2 store using the current extension.  Google Analytics is a FREE of charge service offered by Google, that helps merchants and store owners gather valuable customer data and make data-driven decisions.



  • Quick and easy configuration – 5 min set up
  • Audience, Behavior and Acquisition tracking in GA
  • Enhanced eCommerce reports
  • Overview report
  • Shopping behavior analysis
  • Checkout behavior analysis
  • Sales performance report
  • Product performance report
  • Product list performance report
  • IP anonymization
  • Opt-out feature
  • User id tracking
  • Client id tracking
  • Content grouping
  • Form field tracking
  • Product refund tracking in GA
  • Custom dimensions and metrics
  • Custom development specifically catering to your requirements. Contact us at analytics2@tatvic.com to discuss your custom requirements.


How Does Our Extension Work?

  • Fill in few details like Google Analytics property id, email id and select the features you want to enable for your store in the configuration settings of our extension and hit submit, our extension will start capturing everything mentioned above on your store.
  • When you give us property id on which you want to push the data, our extension inserts GA snippet in your store’s header file.
  • Once our extension is active on your store, it fetches relevant data from each of the eCommerce pages on your store using standard Magneto functions and pushes into your GA.


Additional Reports:

  • Overview lets you see the overall state of your business, and provides three categories of related metrics:
    • Revenue & Conversion Rate
    • Transactions
    • Marketing
  • Shopping Behavior Analysis: The Shopping behavior analysis report lets you see the number of sessions that included each stage of your purchase funnel. It gives you a holistic view on which funnel step your site visitors are leaving you the most. The funnel steps are sessions for the site visit to product detailed views to cart abandonment to checkout abandonment to final purchase. This helps you in identifying the strengths and weaknesses of your purchase funnel. 
  • Checkout Behavior Analysis: The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved on from one step to the next, how many abandoned the process at each step, and how many entered the process at each step. 
  • Product Performance: The product performance report lets you see how your products are performing from two different points of view:
    • Summary: Product performance in terms of revenue, price, and quantity. Includes two of the Shopping Behavior metrics.
  • Shopping Behavior: Product performance in terms of user engagement with your products (e.g., viewing products and details, adding and removing products from carts, completing checkouts, etc.) You can also have access to 2 important metrics such as Cart-To-Detail rate and Buy-To-Detail rate.
  • Sales Performance: The Sales performance reports in Google Analytics lets you evaluate your sales data by either of 2 primary dimensions:
    • Transaction
    • Date
  • Sales Performance includes metrics like revenue, shipping, tax, refund amount, quantity, discount, etc.
  • Product List Performance: Product lists represent a logical grouping of your product in your store. The typical product lists for an eCommerce store are Category page, related products block, similar products block, any cross-sell or up-sell blocks, search pages, etc.
  • Product Performance in Google Analytics lets you see how a particular product list on your store is performing with the metrics such as product list views, product list clicks or product list CTR. This helps you in better merchandising your store for a higher conversion rate.


Custom Dimensions & Metrics:

One of the most important features of Google Analytics is creating custom dimensions and metrics. In all of the reports mentioned above Google Analytics allows sending specific data points from your store. For example, on the order confirmation page, the required data points that have to be pushed are id, affiliation, revenue, tax, shipping, and coupon.

Now say you want to see sales performance report based on the user role or based on the weekday or based on the city, then you can create custom dimensions for user role or for weekday or for city in pass that when the order confirmation page is called along with the necessary data points asked by Google Analytics. We have created 20 such custom dimensions and metrics in our extension. You can find the full list here.


Advanced Tracking: 

Apart from the reports mentioned above Google Analytics also has advanced features like user-id tracking which enables you in cross-device tracking, client id tracking which helps you in creating audiences in Google Ads, content grouping from which you can create logical groups for your store like groups based on brands or categories, form field tracking which helps you see the tracking on checkout forms, IP anonymization, opt out and more. Our extension sets all these features in a single click on your store.



Support from our Expert: Contact us at analytics2@tatvic.com

Our extension also helps you with setting up all of the above in under 5 minutes and enables you in sound data-driven decision making for your eCommerce business.  

Technical Specifications

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Seller profile


Seller contact



Google Analytics

Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current)


Stable Build


18 October, 2021


Extensions, Reporting & Analytics

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    - Enhanced with Google Analytics 4 tracking.
    - Able to track with Universal Analytics(GA3), Google Analytics 4 or Both (GA3 and GA4) tracking.
    - Added new custom fields tracking options and cart page tracking.


  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    - Version 1.0.1
    - Changes in Access key for extension activation.


  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    This new extension is based on our previous experiences with our other analytics extensions.

    This extension includes enhanced ecommerce tracking in Google Anlytics, user id and client id tracking, audience, acquisition & behavior reports in GA etc.


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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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