Google Analytics Enhanced Ecommerce



Magento Platform
Open Source (CE)
2.0, 2.1, 2.2, 2.3
Extends Page Builder

Tech Specifications

Current Version:
Stable Build
18 March, 2019
Extensions, Reporting & Analytics
Supported Browsers:
Chrome Linux: 42, 43, 44 Mac: 39, 44 Windows: 39, 40, 42, 43, 44 Firefox Linux: 31, 38, 39, 40, 41 Mac: 31, 38, 39, 40, 41 Windows: 31, 38, 39, 40, 41 Opera Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Safari Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Edge Windows: 42 IE Windows: 10, 11, 8, 9
License Type:


Build the gap between your Magento 2 store and your Analytics account. Get all the Enhanced Ecommerce data without the intervention of implementing the complex code.

Other Extensions by TATVIC ANALYTICS LLC


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Nowadays, Google Analytics is trending amongst the analytics tools available to analyze website traffic used by the store owners. It is offered by Google.  Google Analytics is available in Freemium as well as Premium services that track and report website traffic. 

Universal Analytics is the upgraded version of Google Analytics. As compared to Google Analytics, it comes up with more features and better insights. It offers a set of features that change the way data is collected and organized in your Analytics account, so you can get a better understanding of how users interact with your online content. More features offered include more flexible tracking code, insights from any digital device, more accessible configuration options, Enhanced Ecommerce implementation.

Universal Analytics offers a unique feature - Enhanced Ecommerce, which enables you to analyze your users' shopping and purchasing behavior - starting from product views to thank you page, allowing you to generate great business insights to grow your online store, the success of your internal and external marketing efforts, and the economic performance of your products.


Account & Pricing

Google Analytics is a FREE of charge service offered by Google, that help merchants and store owners gather valuable customer data and make data-driven decisions. You need to create a separate Google Analytics account here and link the account with your Magento 2 store using the current extension.


How our extension will help you?

"Google Analytics Enhanced Ecommerce" is an extension built for Magento 2 stores that allows you to use the Enhanced Ecommerce feature of Universal Analytics. It’s a plug-n-play extension created with an aim to help you quickly get started with the Enhanced Ecommerce features & Reports. 

For each & every Ecommerce pages of your store, our extension will fetch the data (Enhanced Ecommerce data) from those pages and sent it to your Analytics account. With this data, you can analyze the insights required to take the business decisions about your store.

While you have our extension installed, you don't need to invest your time in validating or developing the complex codes in your Magento store, to capture the Enhanced Ecommerce data into your Analytics account.


Benefits of Extension:

  • Improve your product placement strategy backed by data
  • Improve the merchandising effectiveness
  • Improve Business Decision
  • Track the User Journey on your store.


Features of Extension:

  • Quick & Easy installation from the Magento interface
  • Supports 4 New Reports in Enhanced Ecommerce
    • Product Performance Report
    • Sales Performance Report
    • Product List Performance
  • Capture Product Impression on:
    • Category Page
  • Capture Product Click on:
    • Category Page
  • Capture Add To Cart:
    • Product Detail Page
  • Automatically set Local Currency of your store for the data accuracy



Support from our Expert: Contact us here.


Our Plugin Doesn't support the below features:

  • Product Type other than Simple Product
  • Flat Catalog Products/Categories
  • Checkout Steps Measuring ( This feature is available with the Premium version of our Extension)

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    Magento 2.3 compatibility


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Minor Bug Fixes


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Minor Bug Fixes


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    1. IP Anonymization
    2. Google Analytics Opt-out Feature
    3. Update Plugin Privacy policy as per GDPR compliance


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Initial Release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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