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Google Analytics Enhanced Ecommerce Basics

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Nowadays, Google Analytics is trending amongst the analytics tools available to analyze website traffic used by the store owners. It is offered by Google.  Google Analytics is available in Freemium as well as Premium services that track and report website traffic. 

Universal Analytics is the upgraded version of Google Analytics. As compared to Google Analytics, it comes up with more features and better insights. It offers a set of features that change the way data is collected and organized in your Analytics account, so you can get a better understanding of how users interact with your online content. More features offered include more flexible tracking code, insights from any digital device, more accessible configuration options, Enhanced Ecommerce implementation.

Universal Analytics offers a unique feature - Enhanced Ecommerce, which enables you to analyze your users' shopping and purchasing behavior - starting from product views to thank you page, allowing you to generate great business insights to grow your online store, the success of your internal and external marketing efforts, and the economic performance of your products.

Google Analytics Enhanced Ecommerce Basics is an extension built for Magento 2 stores that allows you to use the Enhanced Ecommerce feature of Universal Analytics. It’s a plug-n-play extension created with an aim to help you quickly get started with the Enhanced Ecommerce features & Reports. 

For each & every Ecommerce page of your store, our extension will fetch the data (Enhanced Ecommerce data) from those pages and sent it to your Analytics account. With this data, you can analyze the insights required to take the business decisions about your store. While you have our extension installed, you don't need to invest your time validating or developing the complex codes in your Magento store, to capture the Enhanced Ecommerce data into your Analytics account.


Account & Pricing

You need to create a separate Google Analytics account here and link the account with your Magento 2 store using the current extension.

Google Analytics is a FREE of charge service offered by Google, that helps merchants and store owners gather valuable customer data and make data-driven decisions. 



  • Improve your product placement strategy backed by data
  • Improve the merchandising effectiveness
  • Improve Business Decision
  • Track the User Journey on your store.



  • Quick & Easy installation from the Magento interface
  • Generates 4 Google Analytics Enhanced Ecommerce Reports 
    • Overview report
    • Product Performance Report
    • Sales Performance Report
    • Product List Performance
  • Capture Product Impression on:
    • Category Page
  • Capture Product Click on:
    • Category Page
  • Capture Add To Cart:
    • Product Detail Page
  • Automatically set Local Currency of your store for the data accuracy



Support from our Expert: Contact us here.

Please Note: Our Plugin does not support the below features:

  • Product Type other than Simple Product
  • Flat Catalog Products/Categories
  • Checkout Steps Measuring ( This feature is available with the Premium version of our Extension)

Technical Specifications

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Seller profile


Seller contact



Google Analytics

Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete)


Stable Build


17 January, 2020


Extensions, Reporting & Analytics

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    Magento 2.3 compatibility


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Minor Bug Fixes


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Minor Bug Fixes


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    1. IP Anonymization
    2. Google Analytics Opt-out Feature
    3. Update Plugin Privacy policy as per GDPR compliance


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Initial Release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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