Shopping Feed

Compatible With: Community 1.3, 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
28 November, 2018
Extensions, Sales, Marketplace Feeds
License Type:
Open Software License 3.0 (OSL-3.0)


Easily list your Magento products on Amazon, Ebay, Google Shopping, Rakuten, Etsy, Bing Ads, Houzz, +1000 more. Order Importing & Inventory Sync


Other Extensions by Shopping Feed


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Shopping Feed is a single platform to List, Sync, and Manage your products and orders with the world's largest marketplaces and shopping engines. With automated channel setup, a full suite of powerful ecommerce tools, and an award winning support team, Shopping Feed lists your products, keeps your inventory synced, boost your product visibility, and exponentially increase your sales

A Shopping Feed account is required. Additional fees apply. Please see our pricing page for more details and to start your trial


List your products & be seen

Sell where your customers buy! List on Amazon, eBay, Google Shopping, Bing Ads, 11 Main, Rakuten, eBay Commerce Network, shopping.com, Shopzilla, PriceGrabber, and over a thousand other sales channels. Shopping Feed fully supports all international sellers, including Amazon, Ebay, for US, Canada, UK, France, Italy, Germany, Spain, & more. See which channels are available for your country

Keep your inventory synced

Your product inventory stays synced across all your channels and back to your Shopify Store. Help protect your seller rankings by never overselling your products again. When a product goes out of stock on one channel, each channel goes out of stock as well.

Import and fulfill orders directly from Shopify

Import your orders made on your marketplace channels into your Shopify storefront for easy fulfillment. Once you have fulfilled the order from Shopify, Shopping Feed automatically alerts the channel to send tracking information to your buyer. 

Enhance Your Data

Our DataFix Toolbox easily patches holes in your product data that would otherwise prevent you from listing your products on marketplace channels. See all our essential tools and features


Included with every account


Our Onboarding Team is responsible for the success of each new Shopping Feed user. Schedule your Onboarding Kickoff to begin working one-on-one with our team. We will build a plan for your roll out, give you personal training and setup assistance, help you meet each channels requirements, and check-in with you regularly during your first month.


A rule is an If / Then statement that you build. The IF statement lets you validate a change to a group of products' data. The THEN statement is the change that is made if the product has been qualified by the IF statement. Use rules to customize the way your product listings behave on any connected channel

SEO Marketplace

For each marketplace channel, your listings have Mandatory Data and Optional Data. Optional Data fields, while not required to list, are important for the success of your product listings. SEO Marketplace lets you to send more helpful listing data, increasing orders by an average of 23%!

Custom Fields

Custom fields are containers created to store data about your products. Once a field is created and filled, their contents can be used anywhere in your outgoing data feeds, to help power Rules, as options in your SEO Marketplace, Field Mapping Tab, and mostly anywhere on the platform where you can drop down to select a specific field.


When a product is sent from Shopping Feed to any channel, any error responses are returned from the channel in the form of an Error Report. Encyclofeedia is industry's first and most complete codex of common channel errors and detailed solutions for each. 


General FAQ's

Can I add or import information for Shopping Feed to use?

Shopping Feed supports Metafields natively. Metafields are custom fields where you or an app can store product information. A number of Apps in Shopify rely on Metafields for their basic functions.

Can I choose individual products or variations to send to a channel?

From each channels selection page, you can turn on/off whole categories, individual product, and even specific variations within a product. You can use rules to automatically add or remove products from any of your channels.

Do I need to work with spreadsheets, or do you require data entry to power my data feeds?

No, we use your storefront's listings as your base product information, and sync changes to your channel listings. You can manipulate the way your product listings look on each channel, using tools like Rules and Create New Fields. 

Can I transfer products from a marketplace to my storefront?

Unfortunately, we cannot import product listings from a channel back into your Shopify storefront, or import them directly from one channel to another. If you are migrating from a major marketplace, there are a number of services and apps that can help you import your listings into your Shopify storefront.Inventory FAQ's

How does Shopping Feed sync my inventory across all channels?

Shopping Feed keeps each of your channels inventory up to date, relying on the stock levels in your Shopify store as the master record. When a sale occurs on one of your marketplace channels, this changes the channel's inventory count. Shopping Feed accepts the new inventory count and updates your Shopify inventory. This new inventory count is updated across all your other channels, and their listings. Put more simply: When the inventory changes on any of your channels or your Shopify storefront, Shopping Feed modifies it everywhere else to match.

Do you support product variations, with drop-down product selection?

Shopping Feed natively supports your products' variations. Product Variations are a great way to group your products in your storefront, letting the user select a style, color, size, etc before adding to cart. Product Variations can be configured in the Manage Product Variants tool. We support up to two product variations, reserved for color and size. Unfortunately, we're unable to support any products that have more than two variations, as most marketplaces only support 2 variations.

How often do inventory updates occur?

Whenever an order has been placed causing a change in inventory, or your inventory changes in your storefront, a string of updates is queued up in the Shopping Feed server. Depending on server load and the number of products you sell, these updates could take up to 2 hours to complete. Looking for Real-time Updating? Request an enterprise quote from sales@shopping-feed.com

Order Import FAQ's

How does the order import work?

When you have a marketplace channel connected to Shopping Feed, orders from that channel are automatically collected and imported back into your storefront for easy fulfillment. You can choose to turn this feature off during the channel setup. When an order has been placed on a connected marketplace channel, Shopping Feed recognizes that the new order needs to be imported. From the Shopping Feed order pane, the order is then imported into your storefront. Orders are imported natively, and can be found alongside all your store orders in your store's order management page. When you fulfill the order from your Shopify Order Pane, we alert the connected channel of the fulfillment data, letting the channel notify your buyer of fulfillment.

Will I have to manually send fulfillment messages to my customers?

No! Shopping Feed uses its connection to your channels to inform the channel what messages to send and when. For instance, when you cancel an order from your storefront that was imported by Shopping Feed, we instruct the Amazon server to send a message to the buyer, informing them know that the order has been cancelled. The same will occur for Order shipment confirmation, Order cancellation, and Order refunds

Is there a way to stop the order importing feature?

Absolutely. Order importing feature can be turned off for any channel. Simply open a ticket with support to turn off order importing for a specific channel/channels, and our team will be glad to assist


Release Notes

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  • Compatible with CE: 1.4 1.5 1.6 1.7 1.8 1.9
  • Stability: Stable Build
  • Description:

    - Fix order import limit
    - Fix address length limit
    - Fix deleted products cleanup
    - Fill the state field in addresses for CA/US orders
    - Allow to disable notifications about API (connection) errors occurring when syncing shipments


  • Compatible with CE: 1.3 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - Various bug fixes


  • Compatible with CE: 1.3 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - Patched bug that resulted in category reversion during uninstallation in Magento 1.3-4 builds.
    - Added granular shipping options for each channel's imported orders
    - Dramatically increased update presets, and added function to allow for more system resources dedicated to updates
    - Added Features: Encyclofeedia Listing Error Investigator, ASIN Matching for Amazon
    - Added Channels: Houzz, Etsy, Rakuten


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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