Sello ChannelConnector

Compatible With: Community 1.9, 1.9.1, 1.9.2, 1.9.3, 1.9.4

Tech Specifications

Current Version:
Beta Build
09 April, 2019
Extensions, Sales, Marketplace Feeds
License Type:
Apache License 2.0


Connect to Sello to easily sell on some of the largest markets in the Nordic countries including CDON, Tradera, Fyndiq, and more.

Other Extensions by Sell-o AB


Back to top

Sello is a cloud based inventory and order management platform focused on Marketplaces. You don't need to have a webshop to use Sello, you can use Sello standalone or as an extension of your current webshop to expand your selling. Our goal is to make it easy to expand your selling on multiple marketplaces without having to administer each marketplace separately.

Sello ChannelConnector is our new concept of making it easier to start selling on multiple marketplaces by making extensions and plugins for webshop systems so you don't have to switch between different systems to handle your products and process your orders. Our goal with Sello ChannelConnector is that you only need to install the extension and then add the marketplaces you wish to sell on, no need to login to multiple different marketplaces to update your products or process the orders, you should be able to do everything from within your own webshop.

Account & Pricing

Sello account is required to use the extension. Currently an account cannot be created inside the extension but you can create a Sello account here.

There are no fees associated with creating a Sello acount, but we take a monthly fee and a variable commission when an order is processed via Sello. You can find our price list here.


We started in 2009 with the main focus being Tradera, after that we expanded to more Nordic marketplaces like CDONFyndiq, and recently to European marketplaces like Amazon.co.uk and Wish. We are continously working on adding more marketplaces for our users to sell on, and don't hesitate to contact us if you have a marketplace you think we should integrate into Sello.


What does Sello ChannelConnector do?

The extension is currently undergoing it's beta stage and we are going to continously add more features, but currently the extension is able to:

  • Map your Magento categories to Marketplace categories, so you don't have to select a category on each product. You can override this by selecting a different category on your product.
  • Map your Magento product attributes to Sello properties, which will then be automatically converted to the correct format for each marketplace.
  • Map your Magento carriers to Sello carriers, which will then send the correct shipping information to the marketplaces.
  • Mark an order as shipped on a marketplace by simply marking the order as shipped in Magento.

If you have some ideas for features you think we should add, feel free to contact us with your ideas.


You can read our terms and privacy policy at these links:

Please note that you need an account on the marketplace you wish to sell on, and they have their own terms and prices.

Release Notes

Back to top


  • Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3 1.9.4
  • Stability: Beta Build
  • Description:

    Bug fixes:
    Fixed problem with sending delete requests to ChannelConnector


  • Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3 1.9.4
  • Stability: Beta Build
  • Description:

    Various bugs have been squashed.
    Performance updates have been made.

    New features:
    Added the ability to set which status and state an imported order should have.


  • Compatible with CE: 1.9.3
  • Stability: Beta Build
  • Description:

    This is the first release of our ChannelConnector module for Magento 1.9

    Using Sello ChannelConnector, we enable you to easily sell on some of the largest marketplaces in the Nordic Countries, which includes Tradera, Fyndiq, and CDON.

    We will continue to update the module based on the feedback we get from our users.

    Since the module is based on the platform Sello, please check below links for more information:
    For more information about Sello, please visit: https://sello.io/en/
    For pricing information visit: https://sello.io/en/pricing/


Back to top
The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

Back to top


Back to top