Google Dynamic Remarketing Tag

Google Dynamic Remarketing Tag



Magento Platform
Open Source (CE)
2.0, 2.1

Tech Specifications

Current Version:
Stable Build
17 July, 2017
Extensions, Marketing, SEO/SEM
Supported Browsers:
Chrome Linux: 42, 43, 44 Mac: 39, 44 Windows: 39, 40, 42, 43, 44 Firefox Linux: 31, 38, 39, 40, 41 Mac: 31, 38, 39, 40, 41 Windows: 31, 38, 39, 40, 41 Opera Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Safari Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 IE Windows: 10, 11, 8, 9, Edge
License Type:


Implement Google dynamic or normal remarketing tag on your website effortlessly with our Google Dynamic Remarketing Tag Extension.

Other Extensions by Scommerce Mage Ltd


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Google Adwords Dynamic Remarketing Tag allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this one step further by showing your visitors an ad with the specific product they had previously viewed on your site. Seemlessly and simply integrate the Google Dynamic Remarketing Tag extension into your site. It will support your multistore environment as well!  

Google Dynamic Remarketing Tag is the amalgamation of the following features: (1.) Google Adwords – essentially an online advertising service. (2.) Remarketing Tag – essentially allowing you to show ads to users who have visited your website. (3.) Dynamic Remarketing Tag – akin to Remarketing Tag, but in particular, shows the user ads of products they have previously viewed whilst browsing your website.

Google Adwords Dynamic Remarketing Tag is useful for showing ads to people who have visited your site on any device. This extension has the extra benefit of featuring previous products your site visitors have already viewed.

A FREE Google Tag Manager Account is required to use this extension. 

To learn more about the extension, please see the below features:

    1) It allows you to implement Google dynamic remarketing tag tracking on your website
    2) It gives you easy access to manage all the related configurations from admin panel
    3) It covers all the pages which Google recommends on your website for remarketing to work effectively which includes home, category, product detail, search, cart and order confirmation pages
    4) It allows you to turn normal or dynamic or both remarketing tag tracking
    5) It comes with the option to select product attribute in admin panel in case you send different product attribute instead of SKU in your google base feed
    6) This module can be completely disabled whenever required via system configuration in admin


Benefits of Dynamic Remarketing:

a)    Targets users whose behaviour matches either 1 or all of the following: have previously visited your site + viewed particular products + added products to their basket + purchased items.

b)    Works across the Google display network i.e. Google search, YouTube, Gmail etc..

c)     Uses Conversion Optimiser to identify trends, to prevent you from over-bidding for ad space.

d)    Helps you view & analyse visitor activity on your site.

e)    Identifies new site visitors, providing them ads related to your popular products. And, identifies return visitors, providing them a mix of popular, new or purchased products.

Compatible with Magento 2.0 , 2.1

We provide 20 days free support from the date of purchase for any standard Magento site. Installation service is also available with 30 days free support for any standard Magento Site. If you need any help with this extension or you want to enhance this extension to meet your business needs, please contact and we will get in touch with you. And if we like your idea we might do the solution at discounted rate or for free.


Release Notes

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  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    Stable version 2.0.0
    Added support for other pages in 2.0.1


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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