Magento Platform
Open Source (CE)
1.9.1, 1.9.2, 1.9.3
Extends Page Builder

Tech Specifications

Current Version:
Stable Build
10 November, 2017
Extensions, Marketing
License Type:
Apache License 2.0


Improve CLV and reduce churn with Sailthru’s high-performance email, mobile marketing, site personalization and predictive intelligence.


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The Sailthru Customer Retention Cloud helps modern marketers acquire, grow, and retain customers. Sailthru’s powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world’s fastest growing eCommerce companies, including  Alex and Ani, Betabrand, Memebox and Rent the Runway trust Sailthru to help them succeed. 

Existing customers can use their Sailthru API Keys to enable functionality. New customers will require a Sailthru account, please Contact sales for pricing based on your business requirements. 

Sailthru’s extension is the ideal solution for smart marketers that are looking to build deeper and longer lasting relationships with their customers. It’s easy to setup and provides immediate value by connecting purchase and customer information directly to your Sailthru account through our API. 

As customers browse your store, add items to their cart and complete purchases, Sailthru will automatically build a rich interest profile of each individual to deliver a personalized experience across all channels. 

With a direct integration into the Magento newsletter and Magento’s customer accounts, you can add all of your customers to audience lists in Sailthru to nurture and personalize store experiences across email, mobile and web. 

Today marketers are using using Sailthru's Magento 2 Integration to:

  • Decrease Cart Abandonment through real time emails or in-cart offers/recommendations
  • Nurture subscribers into customers by presenting them with the right message and cadence from the get-go
  • Drive 1st time buyers into repeat buyers
  • Acquire new and high value customers with out of the box integrations to Facebook and Google
  • Personalize all messaging(emails, push notifications, SMS) to subscribers based on explicit and implicit data points you’ve collected
  • Increase Average Order Value by cross-selling or upselling products in email or on your site
  • Re-engage customers who have disengaged (or shown no activity in a given period) with your email program
  • Win back customers who have purchased before, but not done so in a while


Release Notes

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  • Compatible with Open Source (CE) : 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    We’re pleased to announce a new update to our Magento 1 integration. The update includes 14 new features and 12 additional enhancements to the existing integration.

    The goal was to make this integration simpler and faster to setup, while also giving you more choice over how you configure Magento.

    We’ve fully documented the extension and you can find details here, but keep reading to discover some of the highlights we think you’ll really like;


    That’s right! We’re bringing Auto-tagging to Magento, allowing you to configure meta keywords, categories and product attributes that will automatically populate Sailthru interest tags. This will make it much easier for you to quickly build a consistent tagging strategy.

    Transactional Templates

    We’ve provided more options over the transactional templates to use with Magento emails. You can individually configure Shipping, Order Confirmation, Account Registration and Abandoned Carts.

    Automatically deploy Sailthru’s latest JavaScript Tag

    This configurable option enables you to easily deploy our our newest JavaScript Tag. It’s a quick and easy way to also enable you to extend functionality through front end code using our latest JavaScript functions. We also allow you to turn it off if you’re using a Tag Manager like Google Tag Manager.

    Configurable Content Library

    We’ve given you more control over what products you send to Sailthru for recommendations. You can choose master or variant products, or both. This gives you more control over your recommendation strategy.

    Improved User Interface

    It’s faster and easier than ever to configure the Sailthru extension using only the Magento Admin.

    Enriched data!

    This release pushes more customer and purchase data from Magento to Sailthru, allowing you to more effectively use Audience Builder in Sailthru.

    The update will bring both of our Magento integrations much closer in alignment. If you’re planning a transition to Magento 2, you’ll see familiar functionality between the two versions. We wanted to make this easier for you now, and familiar if you upgrade to Magento 2 in the future.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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