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Unific Connector For HubSpot

by Unific
This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Unific helps eCommerce merchants of all sizes increase customer LTV, amplify marketing impact and maximize their HubSpot investment with a data-driven approach to growth. This is delivered in a combination of integrations that sync & enrich data from your Magento 2 instance to HubSpot, actionable analytics and technology-enabled growth services.

Unific Connector For HubSpot integrates Magento 2 with HubSpot to help you leverage the customer and order data you’ve collected for growth. Unific is Privacy Shield certified, GDPR compliant and we are capable of providing a Data Processing Agreement to customers who require it for corporate compliance. Note: Your web site's appearance will not be changed by this extension. Unific syncs Magento 2 data so that you can use it to:

  • automate abandoned cart recovery
  • create customer lifecycle campaigns
  • win back and up-sell emails
  • launch dynamic coupon codes 
  • segment customers based on what they bought, how much they spent etc
  • and much more!


Account & Pricing

In order to use the Unific Connector For HubSpot extension and complete the integration setup, you will need to visit unific.com to create an account. This must be done separately from downloading and installing the extension here.

Unific has three pricing plans:

  1. Free: limited to 50 orders/month synced, best for getting started and testing the sync
  2. Growth: the price is metered based on the number of orders synced per month
  3. Scale: best for high-volume vendors, these plans include all of our features as well as volume discounts for committed usage

Learn more at our pricing page.

Note: You must have a HubSpot Free or HubSpot paid account. Unific's pricing does not include the subscription fees for HubSpot.



HubSpot Default Sync

Sync your Magento 2 data to HubSpot with the Unific Connector For HubSpot and get growing! All of your customer information, as well as your entire cart order history, is gathered in one place (HubSpot) for you to analyze, segment and act upon quickly and easily:

  • Customers & Prospects: Unific syncs your shopping cart customers and prospects to HubSpot as Contacts. List of Customer -> Contact fields Unific maps by default.
  • Orders: Unific syncs orders to HubSpot as Deals. Order statuses map to the Ecommerce pipeline deal stages. List of Order -> Deal fields Unific maps by default.
  • Order Line Items: Unific syncs the products the customer bought to the corresponding Deal in HubSpot as Line Items.
  • Checkouts: Unific syncs checkouts (including abandoned carts) to HubSpot as Deals.
  • Products: Unific syncs products into the HubSpot Product Library
  • Multi-store Support: No matter how many websites, storefronts or store views you have in your Magento 2 instance, Unific can ensure your data syncs to HubSpot accurately.


Advanced Field Mapping

Custom Fields: Need to sync fields not covered by our default field map? We have you covered. Unific allows users to map additional or custom fields to properties HubSpot.


Dynamic Coupon Codes

  • Unific's dynamic coupon code builder enables you to easily:
  • Create offers, sync them to HubSpot and send within your HubSpot campaigns. 
  • Use offers to reward loyal customers, incentivize additional purchases or as a way to capture abandoned carts. 
  • Prevent fraud, sharing or misuse with built-in protective features like "one and done" expiration, use-by dates and more.
  • Personalize coupon codes: Include the customer's name or a number of other fields in the coupon code itself.


Cloud-Based Sync

  • Always Up-to-date: No need to reinstall the extension with every HubSpot update or release, Unific always supports the latest HubSpot APIs.
  • Minimal Server Load: Unific enables Magento developers/admins to control data flow to adhere to rate limits to ensure your site performance will not be impacted even on your busiest days.
  • Proactive Monitoring: We employ tools to continually watch how data is syncing from our customers' shopping carts to HubSpot. If spam, DDOS or another type of attack is launched on your site, Unific is another set of eyes looking out for you. 


Privacy & Security

We take our responsibility as a steward of your data seriously. 

  • Unific is Privacy Shield Certified and GDPR compliant 
  • Unific can provide a Data Processing Agreement to customers who require it for corporate compliance.


Enables Key HubSpot Specific Features

Unific Connector For HubSpot helps merchants maximize the return on their HubSpot investment through Magento 2 to HubSpot integration with key features like:

  • Pre-built Smart Lists: When you connect your HubSpot account in Unific a number of smart lists that map to the customer lifecycle is automatically added to HubSpot.
  • Essential Workflows: Unific creates essential workflows like abandoned cart recovery, new customer welcome and wins back/re-engagement leveraging industry best practices in HubSpot to shorten the time needed to start engaging with your customers.
  • Test, Learn & Grow: When your shopping cart data is added to the already powerful event tracking data HubSpot is capturing on your store, you can test, learn and optimize like never before!
  • Recency-Frequency-Monetary Value (RFM) is a quick, yet scientific way to segment your customer database using past purchasing behavior as an indicator of future performance. Benefits of using the RFM data Unific calculates and syncs to HubSpot include:
  • Lifecycle Automation: RFM details make it easy to build dynamic smart lists in HubSpot for customer lifecycle milestones. Then, use list membership to trigger workflows and send timely messages to engage and activate your customers.
  • Targeting Precision: Once you know who your best customers are based on RFM, you can easily build look-alike audiences in HubSpot for hyper-precise targeting in your Facebook, Instagram and Google ads campaigns.
  • Budget Management: With your key audiences segmented you can apply advertising budgets where they can provide the most ROI.
  • Database Hygiene: Use RFM data to identify low-value, non-responsive customers and prospects to purge from your database and control your HubSpot costs.



Technical Help Available: For merchants lacking the skills or time to implement or troubleshoot the Magento 2 updates needed to install Unific, we offer expert development services to ensure your integration is set up correctly and syncing.

Technical Specifications

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Seller profile


Seller contact




Current Version


Magento platform compatibility

Open Source (CE): 2.0, 2.1, 2.2, 2.3, 2.4

Commerce on prem (EE): 2.2, 2.3, 2.4


Stable Build


09 November, 2020


Extensions, Marketing, Email Marketing, CRM, Marketing Automation

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.2 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:


    1. Support for Magento version 2.4 with PHP 2.4


  • Compatible with Open Source (CE) : 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    1. Send order/create webhook even if the payment method sets processing state.
    2. Send shipment webhooks for shipments saved via shipment repository.


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:


    1. Send order notes added from admin with the order information


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:


    1. Removed Iterable keyword to support historicals for PHP version 7.0
    2. Sending category ids in the product information webhooks


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    1. Fixed Not able to send Reset Password link - Subscribed Customers

    1. Bug fix - Order processing after saving the entity - shipments

    1. Custom Attributes and Extension Attributes


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Version 1.4.17:

    1. Fixed error that occurred while putting order on-hold

    Version 1.4.16:

    1. Bug fix added for shipment not getting created through API.
    2. Unific Reports and Unific Historical API Access Resources added.


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:


    1. Sending more shipment information with the order including historicals
    2. Sending more payment information with the order including historicals
    3. Sending correct store metadata in historical

    1. Better Historical Process - Send to Unific endpoint or can save to file on the Magento store server


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:


    1. Moved Unific Logs menu inside Store Configurations
    2. Sending shipment carrier and tracking details with orders
    3. Sending payment title and card type used for payment


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:


    1. Redirect customer to checkout cart page after abandoned product id restored to cart
    2. Whitelisted Fax in address entity


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:


    1. Generate the Checkout Abandonded Recovery URL with Magento standards
    2. Added note for Unific Integration Identifier in the admin section
    3. Send store domain in the webhook headers


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    1. Better Queue Processing.

    1. Send the correct updated connector version in the webhooks.

    1. Reduced live webhooks per minute to 50, historical webhooks per minute to 25 and historcical page size to 50 - to handle locking issue.

    1. Added Storeview to the abandoned cart URL that is sent with checkout webhooks.


  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    Updated PHP support


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