Facebook Pixel

by Remmote


Magento Platform
Open Source (CE)
1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3, 1.9.4

Tech Specifications

Current Version:
Stable Build
17 September, 2019
Extensions, Reporting & Analytics
License Type:
GNU General Public License 3.0 (GPL-3.0)


Install Facebook Pixel on your store. Option to enable/disable tracking events from extension admin panel.


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Running Facebook Advertising Campaigns are already smart investments for your business. And as with any investment, you want to make sure that every single penny you invest will hopefully add more value to your business and to your customers. Fortunately, Facebook knows this and through a piece of code called Facebook Pixel and that can be added to your online store, Facebook will help you to measure and optimize your Ads so you can reach the right customers and build an audience for your business. 

Using Facebook Pixel is completely free. This extension will install Facebook Pixel in your Magento store so you don’t have to do the installation manually. By installing the Facebook Pixel code in your store, every time a customer visits a product, makes a purchase, registers to your newsletter, creates an account, adds a product to the cart or adds a product to the wish list for example, all these events will be tracked and reported to Facebook. There are 9 standard events that can be tracked by Facebook and all of them are implemented in this extension. In addition, each event can be turned on/off separately. Compared to other free extensions out there, our extension uses Magento Observers to track all the events happening in the store. By using Magento Observers, the events are tracked accurately and duplicated events are avoided. This last one, was the reason for us to develop this extension and provide it to other store owners looking to integrate Facebook Pixel with their Magento Store.

If you need to know more about Facebook Pixel and about the Standard Events, you can click here and learn more. And If you have any question or need a custom extension development, just drop us a message at


Account & Pricing:

Using Facebook Pixel is completely free. In order to use this extension you need to have a Facebook Business Account. Having a Business Account has no cost and you can create one here. This extension is intended to be used for analytic purposes only, if you want to run advertising campaigns you need create them in Facebook  separately. 


  • Compatible with Magento Multi-Stores
  • Tracks the events using Magento observers which avoid duplicated events.
  • Compatible with OneStepCheckout.
  • Option to enable the 9 Facebook Pixel Standard Events separately


View Content Event:

Event triggers when someone visits the product page.


Search Event:

Event triggers when someone searches for something using the search feature. Compatible with Advanced Search extension.


AddToCart Event:

Event triggers when someone adds a product to the cart (e.g. click on 'Add To Cart' button). If you are adding products via Ajax, the event will trigger after customers change or reload the current page.


Add To Wishlist Event:

Event triggers when someone adds a product to the wishlist (e.g. click on 'Add To Wishlist' button).


Initiate Checkout Event:

Event triggers when someone lands to the checkout page. Compatible with One Step Checkout.


Add PaymentInfo Event:

Event triggers when someone selects a payment method in the checkout process page.


Purchase Event:

Event triggers after someone places an order in your store (success page view).


Lead Event:

Event triggers when someone signup to the newsletter.


Complete Registration Event:

Event triggers when someone creates an account or signup to the newsletter.


Test In Real-Time

Test in real-time using the Facebook Pixel Helper extension for Google Chrome.



This extension only tracks Standard Events and it sends only the required parameters to Facebook. It doesn't send optional parameters. Such parameters might be needed if you are implementing Facebook Dynamic Ads in your store. 

If you are planning to run Facebook Dynamic Ads on your store then you need to use the other version of our extension. Our extension Facebook Pixel for Remarketing sends extra information to Facebook when tracking the events: Product View, Add to Cart and Purchase. Such information is needed when running Facebook Retargeting campaigns. 

Release Notes

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  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3 1.9.4
  • Stability: Stable Build
  • Description:

    - BUG FIX: Format amount for purchase event


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - Updating information links in Extension settings


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    Release Version


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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