Powered by Adobe Commerce 2.4.3-p1


Facebook Pixel For Remarketing

by Remmote
This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Have you ever accessed an online store, navigated through the product catalog, clicked on a particular product, and then later seen an Ad of that product on your Facebook news feed? If so, then you have been targeted by a marketing campaign built specially for you and that was based on your behavior on a particular website and your interaction with social media. This marketing strategy is called Remarketing or Retargeting and Facebook allows you to implement this feature in your store by creating a dynamic ad campaign and installing our extension.

By installing a piece of code named Facebook Pixel in your online store, Facebook gets access to your customers behaviours and collects this information to use it later for remarketing purposes. For example, every time a customer views a product in your store, adds the product to the cart and makes a purchase, all these events are collected and sent to Facebook. This data is then later analysed and used to produce ads that captures the attention of your customers. So, even though your visitors didn’t buy a product, you still have the chance to turn them into customers after they have visited your site.


Account & Pricing:

A Facebook Advertising Account is required to use this extension properly.

NOTE: Facebook Advertising service is not free; additional charges apply to users running Facebook Ad Campaigns.



Event Tracker

  • Option to enable the 9 Facebook Pixel Standard Events separately
  • Compatible with Magento Multi-Stores.
  • Tracks the events using Magento observers which avoid duplicated events.

Product Catalogs

  • Option to export only the products that have the attribute “Use for Facebook Product Catalog” set to “Yes”.
  • Option to include a custom product description for the products when being exported to Facebook product catalogs.
  • Option to configure the extension to export all the products and ignore the product attribute “Use for Facebook Product Catalog”.
  • Option to generate a CSV file containing your product catalog in a single click.
  • Option to schedule automatic exports and use the “Scheduled Recurring Uploads” feature on Facebook to setup automatic uploads.
  • Products are exported with the following attributes (“id”, “title”, “google_product_category”, “description”, “link”, “image_link”, “condition”, “availability”, “price”, “sale_price”, “brand”, “color”).
  • Beta feature to export additional fields than those required by Facebook. Fields can be mapped in Admin Panel.
  • Compatible with Magento Multi-stores
  • Option to export product prices with our without tax.
  • Option to export products Not Visible Individually (child products)
  • Option to Enable/Disable the extension anytime in the admin panel. Update or uninstall the extension through Magento Connect.
  • Extension developed following Magento coding standards.


  • Grouped products are ignored from the product feed



What This Extension Does:

This extension will install Facebook Pixel in your Magento store so you don’t have to do the installation manually. By installing the Facebook Pixel code in your store, every time a customer visits a product, makes a purchase, registers to your newsletter, creates an account, adds a product to the cart or adds a product to the wish list for example, all these events will be tracked and reported to Facebook. There are 9 standard events that can be tracked by Facebook and all of them are implemented in this extension. In addition, each event can be turned on/off separately. Compared to other extensions out there, our extension uses Magento Observers to track all the events happening in the store. By using Magento Observers, the events are tracked accurately and duplicated events are avoided. This last one, was the reason for us to develop this extension and provide it to other store owners looking to integrate Facebook Pixel with their Magento Store.

This extension will help you to configure product catalogs on Facebook. You can use this extension to export a list of the products you want to promote on Facebook in few simple steps. With this extension you can either generate the CSV file anytime by clicking an export button or you can configure the extension to generate the CSV file on a recurring basis. The configuration you decide to use would depend on how often your product catalog change. For instance, if your products run out of stock very often you migth prefer to configure the extension to generate a new CSV file every day at 3am. This way you will always have your product catalog on Facebook up to date. Whether this is your case or not, you will have the flexibility to configure the extension to generate the CVS file depending on your specific needs.


Additional Information:

  • If you need to know more about Facebook Pixel and about the Standard Events, you can click here here and learn more. And If you have any question about our extension, just write us an email to info@remmote.com.
  • Check the user manual here
  • Test in real time using the Facebook Pixel Helper extension for Google Chrome

Technical Specifications

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Seller profile


Seller contact



Facebook Business Dynamic Ads

Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete)

Commerce on prem (EE): 2.3 (current), 2.4 (current)


Stable Build


17 February, 2021


Extensions, Marketing, Advertising


User Guides

License Type

GNU General Public License 3.0 (GPL-3.0)


Privacy Policy

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    - Adding option to enter Facebook Pixel by store view level. Before it was possible to enter pixel by website level.
    - Fixing bug with product price when using more than one pixel in a website (store view level).
    - Fixing bug when adding items to wishlist


  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Bug fix: displaying prices based on store currency
    - Bug fix: price for bundle products is the minimum product price when fixed price is not set
    - Enabling cache for pixel code


  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Configurable products without price or price zero are now exported
    - Option to select different pricing for configurable and bundle products
    - Option to ignore price for configurable products (parent price)
    - Fixing bug when tracking the event InitiateCheckout. Number of items didn’t match the items in cart.
    - Option to enable/disable pixel tracking based on cookie name (GDPR compatibility)
    - Extension compatible with M2.3.1


  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    New features and fixes:
    - Including compatibility for bundle products
    - Changing Add to Cart event to work via AJAX call
    - Fixing caching issue for fb script


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Fixing compatibility issues for magento 2.2.1


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Release version


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Release version


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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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