Abandoned Cart Recapture

Compatible With: Community 2.0, 2.1, 2.2

Tech Specifications

Current Version:
Beta Build
11 October, 2018
Extensions, Marketing, Email Marketing
License Type:
Open Software License 3.0 (OSL-3.0)


Free analytics dashboard for abandoned carts. Set up automated cart recovery email campaigns in minutes.

Other Extensions by Recapture


Back to top is dead simple email marketing and abandoned cart recovery for Magento 1 and 2.  Easy to use, famous 5-minute setup, you can start recovering lost revenue from your customers quickly and painlessly.  No coding required. 

Most ecommerce store owners don't even know how many customers add to cart, then leave without ever purchasing. We have an insanely simple solution to that problem! Integrate your Magento 1 or 2 store in 5 minutes, for free.

We will instantly start collecting data and give you advice on how to act on it. Set up your campaigns and email customers who abandon a cart with a discount or special offer.

With one click, customers can retrieve their abandoned cart and complete checkout.

Pricing starts at $49/mo, after free, 15 day full access trial.

Sign up for a free 15 day trial right now at

Key features:

  • Instant, free analytics on all active and abandoned shopping carts.
  • Segment and target your emails
  • Fully responsive emails, tested on all major email clients.
  • Seamless Multi-Currency and Multi-Language support.
  • Live Shopping Cart View. See every single cart as it's created and abandons or converts (see screenshot for more details on this cool feature)
  • Works great with all major One Step Checkout extensions.
  • Easily sync your e-commerce data with MailChimp.

See all features at


Meaningful and actionable analytics

How many of your customers abandon their cart, and what products do they leave behind? Our real-time data answers those questions and more. The reports and analytics are published in real time, and are always free. If you ever want to automatically follow up on each abandoned cart, simply upgrade your account and set up your campaigns. It only takes a few minutes!

  • Total Abandoned Carts
  • Total Abandoned Revenue
  • Actionable Abandoned Carts
  • Total Abandoned Revenue
  • Cart Abandon Rate (%)
  • Carts & Revenue Abandoned Per Day
  • Most Often Abandoned Products
  • Most Recent Abandoned Carts
  • Total Emails Sent
  • Recapturable Revenue
  • Recaptured Revenue
  • Review Booster (NEW)

Automated Email Campaigns

Intuitive email builder makes it incredibly simple to build beautiful, responsive email templates. Choose how many times and how quickly you want to send emails to customers who have abandoned their cart. You can even include a customized coupon code or special offer.

Email List Builder

Customize and deploy a fully responsive email collector popups and exit intent popups and watch your email list grow. Define exactly when and where the popup is shown to your customers. Don't just immediately ask your customer for their email address. Wait until they have engaged with your content and shown interest in your brand. This technique will consistently increase the conversion rate of your popup. Recapture lets you easily define when you want to show an email collector to your users. Every new subscriber can be instantly synced to your MailChimp account.


No credit card required, no setup costs, no extra fees, no minimum spend, and no contracts. Forever free analytics. Instantly upgrade to a paid plan starting at $49/month for campaign sending and MailChimp sync. Read more about recovery campaign pricing at

Live Demo

Want to see Recapture in action? Visit our customer site (, add a product to your cart and proceed through checkout. Make sure to enter your email address during checkout but don't complete your order. Wait 30 minutes and you will get a fully responsive recovery email automagically!


User guides:


Frequently Asked Questions

What is an Actionable Abandoned Cart?
When a customer begins the checkout process and enters their email address, that is saved by Magento and we are now able to communicate directly with that customer about their cart. This is an actionable cart. One that we can now take action on if the customer is unable to finish the checkout process. Many times customers get distracted and forget to complete the checkout, a quick notification email within 30 minutes is a great way to remind them to come back and finish.

How much revenue can I recapture from my store?
This will depend on two factors:

  1. How complicated is your checkout process? Are people starting the checkout but then getting frustrated and giving up? You can figure this out by seeing how high your abandon rate is using our Free Analytics.
  2. How quickly are you sending a follow up email? We have found it works best to send a short and sweet message within 30 minutes of the cart being abandoned. We also recommend sending another email within a day or two to ask the customer if they have any specific questions or issues with your website or checkout process.


Magento abandoned cart email, Magento abandoned cart alert, abandoned cart reminder, abandoned cart follow up, Magento increase sales extension, Magento drive sales extension, Magento cart alerts, email builder, email collector, responsive email, mobile email, email popup, mailchimp, mailchimp sync

Sign up for free right now at

Release Notes

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  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Beta Build
  • Description:

    Updated segmentation to allow for Shipping Country to be used.


  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    1. Ship an empty.phtml template, should fix conflicts with templates that override this template and don’t include the required scripts
    2. Add an additional order trigger (sales_order_save_commit_after) in case the current trigger can’t get the order ID


  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Updates to fix minor timeout bug when sending data back to Recapture.


  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Added support for UTM parameters in links


  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Added support for Review Booster translations and page text modification on the Review Booster landing page. Fixed bug where M2 carts had 0.00 value items in them due to event ordering issues.


  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Updates to support new Review Booster feature


  • Compatible with CE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    added product tax inclusion option


  • Compatible with CE: 2.0
  • Stability: Stable Build
  • Description:

    Free analytics dashboard for abandoned carts. Set up automated cart recovery email campaigns in minutes.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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