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Google Tag Manager

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


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Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. 

Tags are tiny pieces of JavaScript code that are strategically placed on your website to track and monitor your website visitors’ behavior. Once the small segment of the Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

Different types of tags track different events. For example, a conversion tag can be associated with a click on an add on your website to count the actual conversions and, as a result, to evaluate the effectiveness of the ad. Google Tag Manager sends the data collected from the tags to Google Analytics where it is processed and analyzed. 

Google Tag Manager allows monitoring multiple types of user behavior, such as product clicks, product Impressions, product detail impressions, adding or removing products from the cart. The data you gather with Google Tag Manager can be used to promote impressions and clicks, monitor and measure checkout processes.

The great thing about Google Tag Manager is that it requires absolutely no coding skills to install and configure. To enable the tags, you do not need to modify the source code of your website - Google Tag Manager has an intuitive, user-friendly interface to manage tags. Via the Tag Manager web interface, you can choose the tags that relate to your business and configure them as necessary.

Google Tag Manager extension for Magento 2 helps you to run efficient and effective marketing campaigns and get the right data you need to make winning decisions. Together with Google Analytics, it forms a complete marketing suite providing real-time data about your website and advertising performance.


Account & Pricing

An additional free Google Tag Manager account is required before using a Google Tag Manager extension for Magento 2. To start using the Google Tag Manager extension, visit the Create an account page.

Google Tag Manager offers two pricing plans: Tag Manager (free) and Tag Manager 360 (paid). The free version is a suitable solution for individual entrepreneurs and small- and medium-sized businesses. It includes the basic set of features that Google Tag Manager offers:

  • Multi-user support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and Accelerated Mobile Pages (AMP)
  • User and account administration
  • 3 workspaces for concurrent tagging projects

Users of the Tag Manager version can get support at the Self-service Help Center and community forums.

Tag Manager 360 offers all the features of the free version plus:

  • Approval workflows
  • Zones for large-scale implementations and to controlled access to tagging
  • Unlimited workspaces for concurrent tagging projects
  • Services, support and SLAs provided by Google and global partner network 

For the price and conditions of the Tag Manager 360 version, contact the Google marketing team.

There are no additional fees required for Pronko Consulting.



  • Easy addition of the Google Tag Manager script to your website
  • Flexible management of Tag IDs and scripts
  • Management of access to the extension's configuration settings
  • Easy integration of any marketing and tracking scripts via Google Tag Manager
  • Data Layer support
  • Quick and easy setup
  • Remarketing support
  • Multi-store and multi-language support
  • Easy customization



Google Tag Manager extension for Magento Commerce 2 adds many valuable features to your marketing campaign.

With Google Tag Manager, you can display your ads to people who have been to your website but have not taken the desired actions. Remarketing helps you to bring them back, again and again, making it easy for them to convert.

Google Tag Manager allows tracking such events as button clicks, form filling, PDF downloads, form abandonment, shopping cart abandonment, video tracking, and product promotion. This knowledge allows you to evaluate and optimize your website design achieving the most satisfying user experiences. For example, you can monitor how long it takes a user to fill in a form or even a particular field. This information will suggest whether your forms are clear and intuitive or whether they need optimization.

In addition to tracking the clicks on your website, Google Tag Manager can be set up to monitor external links that your visitors follow. This knowledge will help you understand why and how visitors are leaving your website and suggest ideas for retaining them.

Another great benefit of using Google Tag Manager is that it helps you make all the tags you add to your website GDPR-compliant. Any preferences your user sets as to being tracked and monitored will be synchronized across all the tags to ensure compliance.

Google Tag Manager provides excellent configuration and customization options. You can add or remove tags, update them as necessary, and even include third-party tags if you cannot find the one you need in the wide selection of tags offered by Google.

These are just a few features and possible uses of Google Tag Manager. Install the extension and explore the powerful marketing mechanisms that can take your marketing campaigns to a totally new level. 


Extension Support

All future releases and bug fixes are included in our extension support. Please write us an email to support@pronkoconsulting.com for any queries or questions.

Visit our website for more information: www.pronkoconsulting.com

Please send us a note if you would like to check the demo website with Google Tag Manager functionality.

Technical Specifications

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Seller profile

Pronko Consulting

Seller contact



Google Tag Manager

Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.4 (current), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)

Commerce on prem (EE): 2.4 (current), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)

Commerce on Cloud (ECE): 2.4 (current), 2.2 (obsolete), 2.3 (obsolete)


Stable Build


11 January, 2023


Extensions, Marketing, SEO/SEM, Marketing Automation, Advertising

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added Magento 2.4.4 support


  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    The extension is tested and verified on the latest Magento versions 2.4.3-p1 and 2.3.7-p2


  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added Magento 2.4 support


  • Compatible with Open Source (CE) : 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.2 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Added Magento 2.3 support
    - Fixed coding standards


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    1. Google Tag Manager integration

    2. Configuration settings


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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

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Q & A

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