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Google Analytics Enhanced E-commerce

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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The Google Analytics Enhanced Ecommerce functionality expands the opportunities you get with Google Analytics giving you an unprecedented depth of insight into your web store effectiveness. With Enhanced Ecommerce, you can follow your customers every step of their journey across your website. You can see how and where they tend to make the purchase or leave the web store without conversion.

The Enhanced Ecommerce extension allows tracking various customer actions and gather metrics that you can use to analyze the performance of your website. With this extension installed, you can obtain valuable insights about your customers’ behavior: their journey across your website, activity, response to advertising, reasons for leaving your website.

The data that you obtain through Enhanced Ecommerce gives you a special advantage of tracking customers' behavior before the purchase or other conversion action as well as on the order success page. This way, you can improve your user experience or adjust your promotion campaign and, ultimately, increase sales.

The Enhanced Ecommerce extension is easy to install and has wide customization options that allow setting up your analytics in accordance with your business goals.

 

Account and Pricing

The Enhanced Ecommerce module is an add-on to Google Analytics. To use it, you need to create a Google Analytics account. Google Analytics is available free of charge, thus, there is no fee for using the Enhanced Ecommerce extension.

Your Google Analytics account should be set up before you start using the Enhanced Ecommerce extension. In addition, you need a Google Tag Manager extension set up and configured. 

For Google Tag Manager, you can choose between a free version (Tag Manager) and a paid one (Tag Manager 360). For the price and terms of use, contact the Google marketing team.

Pronko Consulting charges no additional fees for using the Enhanced Ecommerce extension except for the initial purchase price.

 

Features

  • Flexible customization 
  • Tracking of multiple data types
  • Analytics gathered at every stage of the customer journey
  • Various reports including shopping behavior and checkout behavior

 

Support

Pronko Consulting offers ongoing support of the Enhanced Ecommerce extension including all version releases and bug fixes. For any additional information on the extension, contact us at support@pronkoconsulting.com.

Technical Specifications

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Seller profile

Pronko Consulting

Seller contact

E-mail

Integrator

Google Analytics

Current Version

1.2.4

Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current)

Commerce on prem (EE): 2.3 (current), 2.4 (current)

Commerce on Cloud (ECE): 2.3 (current), 2.4 (current)

Type

Stable Build

Updated

18 July, 2022

Categories

Extensions, Reporting & Analytics

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.2.4:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added Magento 2.4 support

1.2.3:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added support of the latest Magento version 2.4

1.1.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added Magento 2.4 support

1.0.1:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    Fixed a single product definition on a “add to cart” event.
    Fixed sending data via the data layer after a product is removed from a shopping cart.
    Fixed missing category name in a to data layer when a user is on a product page.
    Added additional parameters to the Data Layer object in order to track data on Google Analytics.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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