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Google Ads Dynamic Remarketing

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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With Google Ads, you can reach the users who have visited your website or made a purchase from you before. The extension enables showing your ads even when users have left your website and are browsing other resources. 

Google Ads Dynamic Remarketing extension adds all necessary scripts and logic required for dynamic remarketing tracking. The extension passed data such as product, category, order on your ecommerce website. 

The main benefit of Google Ads Dynamic Remarketing is that it creates new opportunities to increase the conversion rate. With this technique, you are interacting with users who know about your service already - they have either browsed your web pages or purchased your goods. Google Ads Remarketing reminds them about their past experience prompting them to come back.

 

Account & Pricing

Before starting to use Google Ads Dynamic Remarketing, you should have configured Google Ads Account. In order to use Google Ads Dynamic Remarketing, you need to have a Google Ads campaign set up. The pricing for Google Ads Dynamic Remarketing is calculated on the pay-per-click basis and can vary depending on your industry and the campaign configuration. Contact Google Support for additional information.

 

Features

  • Category page, Product page, and CMS page tracking. The extension passes additional dynamic remarketing parameters such as page title, page type, product SKU, product price, etc.
  • Shopping cart and Checkout page tracking.
  • Configure extension from Magento Admin. Choose Remarketing Type option, by default the Retail type is selected, Conversion ID, Conversion Color and enable/disable dynamic remarketing tracking.
  • Supports multi-store and multi-website tracking.
  • Easy configuration and management. Self-explanatory extension’s configuration settings allow integration installation and a dynamic remarketing tracking in a matter of minutes.
  • All pages and the dynamic remarketing tracking are validated with Google Tag Assistant with 100% correct requests.
  • Multiple remarketing campaign options. With Google Ads Remarketing, you can choose the campaign that is the most suitable for your business goals:
    • Standard remarketing - showing ads to users who visited your website before when they browse any of the websites from the Google Display Network
    • Dynamic remarketing - showing ads of products that users have viewed on your website
    • Remarketing lists for search ads - showing ads during follow-up searches that your visitors perform
    • Video remarketing - showing video ads to users who visited your YouTube channel or another video sharing resource
    • Customer list remarketing - showing ads to customers based on their contact information that you have collected.
  • Multiple target audience selection options. You can define your target audience using various criteria - the products they viewed, the time they spent on your website, the pages they visited, the checkout stages they completed, etc.
  • Option to exclude users who have converted while visiting your website. Google Ads Remarketing allows either to exclude the converted users completely or to show them different ads to increase their brand awareness. This way, you can increase the effectiveness of your advertising campaigns.

 

How Does It Work?

When you enable Google Ads Dynamic Remarketing, the extension adds a special piece of code that is also called a tag to your website. This tag adds users visiting your website to the target audiences that are set up for remarketing. For example, you can add visitors browsing your web store for headphones to a special target audience and then show them an ad of a special offer on headphones. 

Google Ads Dynamic Remarketing helps target users more precisely by showing them the ads for goods and services they are interested in. Google Ads Dynamic Remarketing allows reaching users across a great number of websites that belong to the Google Display Network, including such popular services as YouTube and Gmail. With remarketing, the correct conversion value is tracked and sent back to Google Ads when the user is on the “Thank you” page after successfully placing an order.

 

Benefits

Dynamic Remarketing is a valuable addition to your marketing campaign bringing multiple benefits:

  • Better-focused ads. Google Ads Dynamic Remarketing helps to build more specific target audiences allowing to focus advertising at groups of users having certain common features.
  • Better-timed ads. With Google Ads Dynamic Remarketing, you can show your ads when users are browsing for products similar to what you offer.
  • Wide reach. Google Ads Dynamic Remarketing allows targeting users browsing thousands of websites that are members of the Google Display Network.
  • Higher conversion rate. By bringing users who are already motivated and interested in your services, you can increase the overall conversion rate.
  • Lower pay-per-click. Google Ads Dynamic Remarketing makes your ad clicks more effective resulting in lower advertising costs.

 

Support

Pronko Consulting offers ongoing support of the Google Ads Dynamic Remarketing extension including all version releases and bug fixes. For any additional information on the extension, contact us at support@pronkoconsulting.com.

Technical Specifications

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Seller profile

Pronko Consulting

Seller contact

E-mail

Integrator

Google Ads

Current Version

1.1.2

Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current)

Commerce on prem (EE): 2.3 (current), 2.4 (current)

Commerce on Cloud (ECE): 2.3 (current), 2.4 (current)

Type

Stable Build

Updated

18 July, 2022

Categories

Extensions, Marketing, Marketing Automation

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.1.2:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added Magento 2.4.4 support

1.1.1:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Verified the extension supports the latest Magento versions.

1.1.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Added Magento 2.4 support

1.0.1:

  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.3
  • Stability: Stable Build
  • Description:

    Fixed fatal error on the order success page.
    Fixed order total value rounding and base_grand_total instead of base_subtotal amount.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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