Overview
Back to topMicrosoft Advertising is a service providing pay-per-click ads to the Bing search engine. One of the solutions that Microsoft Advertising offers to monitor the performance of the ads and track related conversions is Universal Event Tracking - a tool allowing to track the customer’s activity after they have clicked the ad.
With the Microsoft Advertising extension by Pronko Consulting, you can add the UET tag to your Magento 2 web store and enjoy its functionality immediately. The installation of the extension requires no changes to the code of your website, therefore, no coding skills are needed. You can quickly install and configure UET for your website and start tracking multiple conversion goals. In addition, UET data can be used for remarketing purposes, too.
After installing the Microsoft Advertising extension, you can set up the specific conversion goals that you would like to monitor to estimate the effectiveness of your ads discoverable via the Bing search engine. For example, you can set the following goals to be tracked:
- Number of users visiting your web store. This goal shows how many users visited your website after clicking your Microsoft Advertising.
- Time users spend on your website. You can set up the UET to track how long users stay on your website after they have clicked the ad.
- Number of completed checkouts. If you want to know how many users actually completed a purchase when they were redirected to your web store from the ad, you can configure the tag to track such events as conversions.
The Microsoft Advertising extension provides the complete flexibility of the UET configuration. You can set up event parameters that you regard as a conversion, conversion value to monitor the effect of each event, the destination URL format. With Microsoft Advertising extension added to your website, you get a complete picture of your Microsoft Advertising performance.
In addition to the conversion tracking functionality, the extension gives you wide remarketing opportunities. The data gathered via the UET tag allows adjusting your Microsoft Advertising to reach users who have visited your website before.
Our Microsoft Advertising extension comes with 100% test coverage ensuring that the product performs as intended.
Account & Pricing
Before using the Microsoft Advertising extension, you need to create a Microsoft account. Your Microsoft account is where you are going to manage all Microsoft Advertising activities including the configuration of Universal Event Tracking.
The Microsoft account is created free of charge. You can immediately start creating ads and setting up your UET tag.
Microsoft Advertising uses the pay-per-click billing model. Your account will be billed only when your ad is actually clicked, and the fee depends on the keywords you used.
Features
- Easy installation and configuration
- Multiple conversion goals tracking
- Audience targeting
- Remarketing lists
- Support for major tracking tags
- Compatibility with other leading tag management systems
- Conversion tracking on multiple pages
- 100% tests coverage
Support
Pronko Consulting offers ongoing support of the Microsoft Advertising extension including all version releases and bug fixes. For any additional information on the extension, contact us at support@pronkoconsulting.com.
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Current Version
1.3.1
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current), 2.3 (obsolete)
Adobe Commerce (on-prem): 2.4 (current), 2.3 (obsolete)
Magento Open Source: 2.4 (current), 2.3 (obsolete)
Type
Stable Build
Updated
22 June, 2023
Categories
Extensions, Marketing, Marketing Automation
Supported Browsers
Chrome, Firefox, Opera, Safari, Edge, IE
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.3.1:
- Compatible with Adobe Commerce (cloud) : 2.3 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
- Updated configuration section name to "Pronko Consulting"
- Updated en_US.csv translation file.
1.3.0:
- Compatible with Adobe Commerce (cloud) : 2.3 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Updated en_US.csv translation file
Updated extension dependencies
Renamed ACL title to the "Pronko Consulting Microsoft Advertising"
Renamed configuration to the "Microsoft Advertising"
1.2.3:
- Compatible with Adobe Commerce (cloud) : 2.3 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Added Magento 2.4.4 support
1.2.2:
- Compatible with Adobe Commerce (cloud) : 2.3 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Fixed bugs on the checkout page for the UET tag
Fixed CSP errors with the extension
1.2.0:
- Compatible with Adobe Commerce (cloud) : 2.3 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Added Magento 2.4 support
1.1.1:
- Compatible with Adobe Commerce (cloud) : 2.3
- Compatible with Adobe Commerce (on-prem) : 2.3
- Compatible with Magento Open Source : 2.3
- Stability: Stable Build
-
Description:
Fixed return type for the getConvertToCurrency method
Added missing magento/module-checkout dependency in composer.json
Added 100% Unit Tests coverage
Added 100% Integration Tests coverage
Updated README.md with tests execution instructions
Added Bing Ads Tracking support
Added configuration settings
Added ACL settings
Added conversion tracking on order success page
Added Uninstall script
Added en_US translation
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor