Pennies Digital Charity Box

Pennies is an award-winning fintech charity encouraging and facilitating charitable giving by enabling your customers to make small charitable donations to good causes whether shopping in-store or online.

Our digital charity box extension integrates simply into the Magento checkout process. You nominate the charity or charities you would like to support that resonates with your business and customers. At checkout, customers are then presented with a button to add an optional micro-donation (typically below £1) to their order. The donations are reported to Pennies automatically, aggregated and settled in a simple monthly invoicing process.

Account & Pricing

Pennies' digital charity box extension is free to download, and an additional Pennies account is required, which is not created during extension installation. If you wish to integrate the digital charity box extension and your business meets the transaction criteria below, please contact magento@pennies.org.uk to set up your account and discuss next steps with the Pennies team.

We are looking to engage with merchants that process at least 200,000 transactions annually via their Magento e-commerce platform.

Feature List

• Raise much needed funds for your nominated charity/ies.
• Fast and simple deployment.
• Pennies' extension integrates into the checkout process, requesting a donation to charity. 90% goes to the merchant’s nominated charity, 10% to Pennies, itself a charity.
• Merchants can choose a pre-set donation amount or have the option to round-up their basket value to the nearest pound.
• Donations can be configured based on the merchant’s average transaction value and can range from pennies to £30, but are typically below £1.
• Donations are anonymous. Neither Pennies nor the nominated charity receive any personal data.
• Configurable design, look and feel.
• Being a Pennies merchant becomes an integral part of a merchant’s ESG strategy.
• The charity logo of the merchant’s nominated charity, as well as the Pennies logo, is displayed at checkout to give customers clear visibility of the charities their donation will support.
• The Pennies extension is unobtrusive so customers are free to ignore the donation request and proceed with their transaction as usual if they wish.
• Donations are reported automatically to Pennies, allowing for a simple and flexible settlement process.
• Donations are automatically removed from the basket if the basket value changes.
• No donation is taken if a customer payment fails.
• Merchants can easily toggle the extension on/off.
• Audited system.
• No ongoing technical maintenance overheads.
• Being a Pennies merchant becomes an integral part of a merchant’s ESG and CSR strategy.
• Comms and PR opportunities to share with your customers and colleagues.

Using the Pennies donation extension

It is quick, easy, and straightforward to integrate into your checkout with support from the Pennies team.

Donations are automatically reported to Pennies. Automated reconciliation reporting allows a simple settlement process with Pennies, ensuring donations reach your nominated charities quickly. 

Pennies provides support throughout the implementation process and beyond. The team will help you tailor the donation function to your customer journey, using our knowledge of consumer behaviour. 

Pennies has the facility to provide you with regular reports and data to identify donation trends and insights. The team can also support with marketing and impact reporting to customers.

More about Pennies

Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations, and ensure people have digital ways to make those small donations that are so vital for charities. Pennies’ aim is to build a community of givers and turn small acts of kindness into powerful impact for the charity sector. Because micro-donations matter, now more than ever.

In an increasingly cashless society, Pennies’ digital charity box gives customers paying by card or digital wallet a convenient way to add a small donation to their purchase, when shopping with participating merchants. Whether in-store, online and in-app, it’s a simple, data-free way to donate, with 100% of funds raised going to charity.

Millions of micro-donations are made using the digital charity box each month, helping to raise millions of pounds in much-needed additional income for charities in the UK and Republic of Ireland. The opportunity for retailers and their customers is ground breaking in its potential: if each cardholder gave 35p a week, together we would raise £1billion a year for charity.

Security & Compliance

Upon payment, the customer donation is logged against the Pennies API database. Customers are not required to enter any further payment information and Pennies never stores customer data. Donations are anonymous and the settlement process takes place between the merchant and Pennies which then makes a grant to the nominated charity.