Magento Platform
Open Source (CE)
2.2, 2.3
Commerce on prem (EE)
2.2, 2.3
Commerce on Cloud (ECE)
2.2, 2.3

Tech Specifications

Current Version:
Stable Build
07 January, 2020
Extensions, Content & Customizations, Personalization & Experience Management
Supported Browsers:
Chrome Linux: 42, 43, 44 Mac: 39, 44 Windows: 39, 40, 42, 43, 44 Firefox Linux: 31, 38, 39, 40, 41 Mac: 31, 38, 39, 40, 41 Windows: 31, 38, 39, 40, 41 Opera Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Safari Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Edge Windows: 42 IE Windows: 10, 11, 8, 9
License Type:
Open Software License 3.0 (OSL-3.0)


Trigger is a FOMO-inducing extension built exclusively for Magento. Featuring interactive, consumer-facing notifications that are directly integrated with your data. 


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Trigger offers eCommerce merchants the opportunity to capitalize on “FOMO” (fear of missing out) in a way that uniquely fits their business. Trigger allows you to create custom messaging, incorporating your real-time data, and then display that messaging through pop-up notifications to your end-users as they move through their shopping experience on your website. Seamless design and placement on the page make the notifications feel like a well-integrated part of the experience rather than a nuisance. Trigger allows you to use your own data as a means of prompting your customers to move through their sales journey in a way that is directly correlated to your specific sales and marketing goals.  

Trigger is the first-ever eCommerce specific, “FOMO inducing” extension made exclusively (at this time) for Magento. The tools available to you through the extension will - well - Trigger your website visitors to pull the proverbial trigger, and BUY. Given the basic principles we know about shopper behavior, if you leave the trail, they’ll follow it.

Upon installing Trigger, dependent upon the plan you select, you will have access to some or all of the Trigger features listed below in the feature section. In the back end of your site, you will have the ability to customize the messaging for any “Triggers” (pop-up notifications) you would like to activate on the front end of your site, and you’ll also select which metrics and time frames you’d like to use directly from your back-end data. Ex. Display how many purchases of a particular product were made in the last 7 days. Some Triggers are geared directly toward prompting a user to “buy,” others are more marketing focused to allow you to engage site visitors to do things like sign up for your newsletter or engage with influencers who are ambassadors of your brand. Some Triggers work for you to help increase a sense of urgency, and others yet will allow you to encourage users to buy related products if they already have something in their cart. Trigger’s reporting will then allow you to compare real-time data with the Triggers you have activated, so you’ll be able to see which Triggers are working best for you and which you might not need to activate for the particular sales journey you’re working to create. 

We’ve seen tools pop-up all over the web, capitalizing on what’s commonly known as FOMO to drive sales. How many of a specific type of hotel room are still available on a particular date, how many other people are viewing a particular webpage at any given time, how many people have signed up for an online program and so on.


Account & Pricing

Get started with our base Trigger for your Content, Category and Product Detail pages and free installation service with a member of our team for a one-time fee (based on whether you're a community or enterprise Magento user). Learn to customize Trigger from your Magento backend and start tracking results.

You can sign up for one of our enhanced monthly subscription options here for access to additional Triggers and the full suite of FOMO inducing features this extension has to offer.  


Trigger Features

  • Boost visitor engagement and loyalty. Trigger captures visitor information and builds your email list!
  • Custom visuals. Upload your own photo and video content to further customize some Triggers.
  • Omnichannel marketing. Have influencers promote your products through social media. Trigger capitalizes on those partnerships on your website as well.
  • Write your own text. Triggers allow you to customize the messaging to match your brand voice goal-oriented objectives.
  • Easy integration. Install the Trigger extension for Magento and manage your new favorite tool from the backend of your own website!
  • Mobile friendly. Trigger will automatically optimize for display on the mobile devices of your visitors.
  • Support from our expert team. Access to customer service representatives over the phone and via email.
  • Data insights. See convenient reporting within the extension on the backend of your site showing you Trigger history as it directly relates to activity and conversions on your site.
  • Authenticity. Data pulls directly from your Magento backend to display real-time info about activity on your site, product sales and reviews and geo-targeted messaging so that visitors to your site know that they’re in lots of good company.
  • Ecommerce specific. Trigger has covered the often-overlooked details of how FOMO needs to be customized on eCommerce sites. Choose from a variety of Triggers designed specifically for optimal performance on your content, category and product detail pages.
  • Expert resources. Trigger has been engineered by a team with years of various eCommerce experience, and with a focus on conversions at every turn. Resources will even include video tutorials on ways to best utilize Trigger based on your specific growth goals.
  • Customizable front-end experience. Control all of the visual elements of Trigger user experience on the front-end of your site by dictating which Triggers display on what pages in what order, for how long as well as how much time passes before the next Trigger display. You can even customize some style elements of the Triggers themselves.


Available Triggers

Content (7):

  • Live Visitor Count - Entire Site
  • Past Visitor Count (Total or Defined Time) - Entire Site
  • Newsletter Sign-up Count
  • Newsletter Individual Sign-up
  • Call to action
  • Custom Trigger
  • Unlimited Custom Trigger


Category (7):

  • Live Visitor Count - Current Category Page
  • Past Visitor Count - Current Category Page
  • Product With The Most 5-Star Reviews - Current Category Page
  • Product(s) With The Latest 5-Star Review - Current Category Page
  • Best Selling Product - Current Category Page
  • Custom Trigger
  • Unlimited Custom Trigger


PDP (13):

  • Live Visitor Count - Current Product Page
  • Past Visitor Count - Current Product Page
  • Latest 5-Star Review(s) - Current Product Page
  • Number Sold - Current Product Page
  • Product in High Demand - Current Product Page
  • Repeat Purchase - Current Product Page
  • Delivery - Current Product Page
  • Location - Current Product Page
  • Custom Trigger
  • Unlimited Custom Trigger
  • Influencer Trigger
  • Unlimited Influencer Trigger


Cart (1):

  • Cross-sell 


*Note: Please visit to learn more about all 28 different Triggers we have available. If you have any questions, please contact us at

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    Update Installation Guide


  • Compatible with Open Source (CE) : 2.3
  • Stability: Stable Build
  • Description:

    Minor bug fixing.


  • Compatible with Commerce on prem (EE) : 2.2 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Enterprise support released.


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Trigger is a FOMO-inducing extension built exclusively for Magento. Featuring interactive, consumer-facing notifications that are directly integrated with your data.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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