Digtective is a cookieless analytics platform that allows businesses to increase return on ad spend by identifying non-profitable ads, and reallocating resources to winning campaigns. Digtective was established in 2017 by our founder and CEO Yann A. Skaalen. The goal was to create an accurate and compliant conversion tracking platform. Its mission is to rid businesses of wasted ad spend and optimize sustainability. (Less returns, more repeat sales, better return on ad spend, and increased customer lifetime value.) Achieving this while respecting consumer privacy without compromising data quality and utility. Digtective started with the goal to solve these issues while simultaneously being compliant with regulations such as GDPR and ePrivacy.