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Oracle Corporation is a leading integrated technology company providing technology solutions for businesses worldwide. Oracle delivers a wide array of databases, applications, storage, servers, and cloud technologies to empower and accelerate modern businesses. Oracle is led by CEOs Mark Hurd and Safra Catz, and was founded in 1977 by Larry Ellison. On January 5, 2016, Oracle announced it had signed an agreement to acquire AddThis. As one of the leading providers in audience insight, publisher personalization, and activation tools, AddThis provides key audience measurements and enables unmatched audience segment quality, scale, and insight to Oracle’s Data-as-a-Service business, Oracle Data Cloud.