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Ometria

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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Serving more than 80 Magento customers globally, Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. 

Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. 

Account & Pricing

A separate Ometria account is required to use the extension features.  Please contact Ometria to set up your account.  Additional fees for the Ometria platform will apply.

Features

Customer profiles

Unify customer data from all sources to build a single, comprehensive profile of each shopper - from orders to marketing interaction to browsing behavior to offline activity and more.

  • Data cleansing
  • Profile unification
  • Data encryption 
  • Privacy compliance

Customer intelligence

Ometria's AI-powered intelligence layer gives you detailed insight into the behavior of your customers, letting you build sophisticated audience segments for cross-channel marketing campaigns and enriching each customer profile with predictive insight to offer truly personalized experiences. 

  • Advanced segmentation: Create highly tailored segments based on customer attributes or behavior to use directly in your marketing campaigns.
  • Predictive insight: Enrich existing customer profiles with predictive, AI-powered insights about their future behavior and propensity to buy.
  • Customer health insights: Get detailed insight into retail performance, core customer health and marketing engagement metrics.

Marketing orchestration and execution

Design, manage and optimize the entire customer journey across all the channels that matter.

  • Create insight-driven cross-channel journeys - leverage Ometria's powerful insights and segmentation to create exceptional customer journeys that span multiple channels.  
  • Manage message consistency and frequency - ensure that customers get a consistent experience across all brand touch points.
  • Leverage sophisticated personalization - use Ometria's AI-powered insight to personalize every message a customer receives.
  • Find optimization opportunities - test and optimize every stage of the customer journey using split testing and control groups.

Why Ometria?

Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.

 

Technical Specifications

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Seller profile

Ometria Ltd

Seller contact

E-mail

Integrator

Ometria

Current Version

0.2.5

Adobe Commerce platform compatibility

Open Source (CE): 2.4 (current), 2.3 (obsolete)

Commerce on prem (EE): 2.4 (current), 2.3 (obsolete)

Commerce on Cloud (ECE): 2.4 (current), 2.3 (obsolete)

Type

Stable Build

Updated

10 January, 2023

Categories

Extensions, Marketing, Email Marketing, CRM, Marketing Automation

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge

Documentation

User Guides

License Type

Open Software License 3.0 (OSL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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0.2.5:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Adds functionality for custom out of stock values.

0.2.4:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Updated debugging capabilities.

0.2.2:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Updated processing for new subscribers.

0.2.1:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Minor bug fixes.

0.2.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Updated to support most recent version of Adobe Commerce.

0.1.2:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Updated error handling, updated unsubscriber sync back to Magento.

0.1.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Initial extension release.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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