Google Shopping Product Feed

Compatible With: Community 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
04 December, 2018
Extensions, Sales, Marketplace Feeds
License Type:


Export products from your Magento store into CSV and XML data feeds as suitable for Google Merchant Center in just a few clicks!


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Google Shopping is one of the most widely used Search Marketing solutions by ecommerce retailers. This process of selling products on Google Shopping is performed in conjunction with Google Merchant Center and Google AdWords accounts. One of the critical requirements of setting up the accounts and selling the products on Google Shopping is to upload the list of products (Product Feed) that are to be sold. Google Shopping accepts this Product Feed in a specific format and expects to submit the latest updated data (freshness of the product data plays a key role in the Product Marketing). Merchants / Digital Marketers often find it difficult to keep their Product Feed up to date with Google Shopping.

This Extension generates the Product Feed in CSV and XML formats as suitable for Google Shopping automatically in just a few clicks. This extension helps Small and Medium Business owners / Merchants generate the Product Feed and submit to Google at defined periodic intervals with a one-time configuration. Merchants can set up the specific product filters (product inclusion exclusion from the product catalog) which they would like to sell and configure the feed at scheduled intervals.  


Account & Pricing

The following are the prerequisites to use this extension by Merchants:

A separate Google Merchant Center account is required. If you do not have a Google Merchant Center Account, follow the instructions to set up the Google Merchant Center account. Note that setting up the Google Merchant Center Account and promoting the Products incurs additional costs which can be understood from Google Merchant Center and is beyond the scope of this extension.



This extension is intended for an E-commerce Store configured on Magento Platform with custom fields to map the Google Shopping Specific Fields where required (GTIN, UPC, MPN, Brand, Adult, Pattern, Size etc.). It is possible to map the existing Product Fields or populate the default values as suggested by the extension in most cases without the custom fields. [Refer to User Guide for further details].


 Key Features

  • Google Shopping expects a list of Custom Fields in the Product Feed such as (GTIN, UPC, MPN, Brand, Adult, Pattern, Size etc.). Often Merchant's find it difficult to generate the product feed populating all these field data. This extension helps Merchant's populate default values or select a custom defined attribute for one or more of the above fields.
  • Keep the Product Feed up to date to the Google Shopping.
  • Include the latest Product Data into the Product Feed.
  • Apply the Product Filters as configured by the Merchant to sell only selected Products on Google Shopping.
  • This extension generates a Product Feed Web URL which can be entered by the Merchant in the Google Merchant Center. 


How to Schedule Feed Setup?

  • Configure the Product Filters based on different attributes such as Product Name, Category, Price, Stock Availability with multiple options which is detailed in the user documentation and as referred to the Product Filtering Options described below.
  • Set the day and time interval for automatic feed generation. This option lets Merchant's schedule the latest products fed to the Google Shopping.


Product Filtering Options

  • Manage the Product filters based on store selection
  • Product Category filter helps the Merchant to choose a set of products from one or more particular categories 
  • Manage the Product filters based on the Product name or with specific word/set of letters, and price
  • Manage the Product filters based on the Product Price range with different pricing options such as 'sale price', 'actual price'
  • Manage the Product filters based on the Stock Availability
  • The Extension generates the user-friendly URLs suitable for the Google Shopping (Ex: http://mystore.com/feeds/google-shopping.csv) with predefined template name. This URL has to be fed to the Google Merchant Center.
  • For periodic updates, schedule the Day and Time at which the feed has to be refreshed. This helps to generate the latest product feed with the recent products included in the catalog. The fresh Product Feed will be updated to Google Merchant Center automatically as per the configured Schedule.


Feed Formats

This extension supports the following formats as mandated by Google Shopping. The merchant can set their preference of Product Feed.

  • CSV
  • XML

Release Notes

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  • Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    Adding new option for users to filter products based on mutli store.


  • Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    Updated the plugin and added fields required for Google Merchant Center


  • Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    0.1.1: Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3 Stability: Stable Build


  • Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    Compatible with CE: 1.9 1.9.1 1.9.2 1.9.3
    Stability: Stable Build
    First release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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