Moosend Ecommerce & Marketing Automation

by Moosend


Magento Platform
Open Source (CE)
2.0, 2.1, 2.2, 2.3

Tech Specifications

Current Version:
Stable Build
09 January, 2020
Extensions, Marketing, Email Marketing
License Type:
Open Software License 3.0 (OSL-3.0)


Improve your conversion rates with cart abandonment and product recommendations emails with a click of a button. Auto-sync your visitors to a Moosend mailing list. 


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Moosend is an award winning SaaS Email Marketing and Automations platform with world-class features and unparalleled server reputation and deliverability of emails. Through Moosend our customers manage their mailing lists, create and send email marketing campaigns, manage automated messages to their customers, and track results from an easy-to-use award-winning web interface. Moosend’s clients range from fast-growing startups to Fortune 500 companies around the world.

Improve your conversion rates with cart abandonment and product recommendations emails with a click of a button. Track website behaviour of all visitors, ghost users and identified / logged in users and perform segmentations or setup automated workflows to re-engage with your user base.


Account & Pricing

Moosend is used by thousands of marketers around the globe to send over 10 billion emails each year. More information as well as an overview of our 2016 statistics can be found on our infographic at www.moosend.com/2016.

You need to create an account with Moosend in order to use this plugin. New accounts can be registered here. New accounts are free of charge for 3 months for up to 5K subscribers (no credit card required). After 3 months a recurring charge of 10$ a month will be applied. If you own a list of more than 5K subscribers there are other fees involved that are listed in detail on our pricing page


Key Benefits

  • All your email campaign and user engagement apps in one.
  • Install the plugin in 1 click.
  • Automatically sync every new customer to a mailing list on your Moosend account.
  • Instantly reward your highly engaged subscribers and re-activate the less engaged ones through ongoing customer profile review.
  • Smoothly onboard your customers to familiarize them with your business and brand, and convert them upon subscription.
  • Keep close track of your customers’ complete journey: from the moment they visit your site until they convert, and all the paths in between.
  • Grow your sales with our ready-made, customizable, mobile-friendly workflows and tackle your cart abandonment rates.
  • Boost your conversion rates with similar product recommendations, or special offer reminders to everyone who viewed a specific page.

Video: https://www.youtube.com/watch?v=fr8tGpSZ6VA


Identify Visitors

Automatically relate your users to their actions and record traits. The plugin is able to identify a user – and to map down all of their actions – as soon as they register or log in to your website.

The Moosend Website Tracking for Magento plugin automatically tracks actions even if the visitor is logged out or has never logged in and builds the user profile accordingly.


Track Website Events

By installing the Moosend Website Tracking for Magento plugin you are automatically tracking:

  1. Page Views: Understand which pages are popular and how they relate to your marketing & sales funnels.
  2. Add to cart events: Never miss an abandoned visitor again. Track add to cart events and use the Moosend marketing automation feature to create targeted workflows based upon your visitors behaviour.
  3. Successful Purchases: Track every conversion and realized purchases. See which visitors have entered your post-purchase Thank You page, and assign tags to them so that you can send them personalized Thank You campaigns.

You also have the option using a tiny bit of javascript to track custom events. The plugin allows you to track any custom event you may need to create. Now you will be able to see how successful your latest promo has been, and how many conversions your landing page has created.


Sync Visitors To Moosend

Every time one of your visitors purchases from your Magento store, we automatically sync their name, email address, and details in a new list in your Moosend account. Therefore, you don’t have to worry about lengthy imports and following a specific sync routine.


Link Actions To Campaigns

Page Visits, Add to Cart events, and Successful Purchases are automatically linked to your email campaigns. This way you are able to better understand which campaigns generate engagement and you will get a full picture of your campaign’s ROI.


Cart Abandonment

Moosend’s Website Tracking for Magento plugin automatically tracks your visitors’ actions on your website and gives you the ability to:
1. Segment visitors that have abandoned their carts so you can re-target them to capture additional revenue.
2. Create automated campaigns using Moosend’s powerful automations to automatically send re-targeting emails to everyone that has abandoned their cart.
3. Analyse your Purchase Funnel to identify ways to optimize your conversions and reduce your cart abandonment.


Product Recommendations

All of your visitor’s actions are automatically analysed to allow you to send personalized product recommendations based on their specific behavior. Sending your most popular products, or those with better revenue, as part of your campaigns and automations is a breeze. While these automations are very powerful, they are incredibly easy to set up!


Additional Features

  • Automate recurring processes to channel your energy to more challenging tasks, and maintain overall control at all times, with robust, accurate reporting.
  • Boost brand loyalty and establish prosperous, long-term relationships with your customers.
  • Reach the leads which did not convert and re-activate them with special offer reminders. Create sequences that reach every one of your website visitors.
  • Increase your sales in multiple ways, automatically: average order value increases with Upsell/Cross-sell workflows, revenue is lifted with cart abandonment workflows. Want more ideas? Our Customer Support has answers on the spot.
  • Save time with our popular, customizable workflow templates called “Recipes”.
  • Turn your rich customer data into actionable results.


Get Started Today

Moosend is your all-in-one email campaign platform. Deliverability, affordability, and performance all intersect at Moosend’s monthly plans. With Moosend for Magento you save time on a user-friendly platform, where segmentation and automations are completed seamlessly and effortlessly. 

Entrust Moosend’s deep data integration for Magento with your objectives for every week, month, or year, and grow with us. Our dedicated and experienced Customer Support team of experts and a rich library of help docs (https://moosend.com/help/) provide round-the-clock guidance.

Release Notes

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  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Added Subscription Forms feature


  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Added compatibility for Magento 2.3
    - Updated description


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    Added Remove from Cart Tracking


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated Moosend Website Tracking Library
    - Updated Cart Events and Order Completed Events to be non-blocking


  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Initial Release. Automate your cart abandonment emails, send purchase notifications and map any custom journey to a set of automated messages and marketing actions through Moosend Automations. This plugin will install the required hooks to stream page views, add to cart and purchase events and auto-sync users into a newly created mailing list in Moosend


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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