Advanced SEO Suite

Search engines drive huge traffic to online stores. Organic search results can be used as the cheapest and most efficient way to bring new customers to your store. Therefore store content optimization for search engines is an essential part of any eCommerce business. There are many guidelines describing the proper ways of doing SEO optimization. However, the implementation of all those requirements is very expensive. It requires a lot of work from developers and content managers.

The Advanced SEO Suite is a cost-effective way to correctly perform SEO optimization. It solves most well-known store-related SEO issues, adds new SEO features and automates tedious manual tasks. For example, the extension will let you create the meta titles and descriptions for your products using templates. Thus, it will greatly reduce the workload for your content managers. This extension will also help you manage your meta tags such as canonical URLs, prev-next links, open graph, etc. via configuration settings. Using this extension, you will save your developer’s time and greatly improve your store visibility in the search engines. And these are not only the improvements which can be made using our extension. Check the full description of our features below.

Features

• Item description
• Item image
• Item availability
• Payment methods
• Shipping methods
• Product category
• Brand and model attributes
• Color, weight, dimensions, and conditions of the product

Flexible Rich Snippets Settings

Advanced SEO Suite extension for Magento 2 gives you the ultimate options for configuring your store’s rich snippets. A Snippet is a description or an excerpt from your web page that follows the title and precedes the URL and Cached link. Structured data markup for Google Rich Snippets added by our extension is implemented via JSON-LD (JavaScript Object Notation for Linked Data). This method is recommended by the Google Guidelines and is preferable to the use of Microdata or RDFa.

Our SEO solution allows you to generate snippets for store products using many aspects of the items you sell. With our SEO Suite, you can manage settings for Category Rich Snippet, Organization Rich Snippet, Reviews Rich Snippet, Product Rich Snippet,  and Breadcrumbs Rich Snippet. Make your categories stand out in search engine results by showing the number of product reviews. Rich snippets and schema markups were implemented as follows: Organization, WebPage, OfferCatalog, AggregateRating, Review, Offer, AggregateOffer, Breadcrumb List, Product.

Breadcrumbs & Organization

Use the Advanced SEO Suite to easily add Breadcrumbs to your product's rich snippets! Just click Yes in the dropdown menu and your store will stand out because of its sophisticated appearance. Also, the extension allows you to change your Organization appearance in search engines. You can show the full address and other related contact information in your search results to make your company stand out against all the others.

Open Graph Tags

Advanced SEO Suite enables the integration of the store pages into a social graph. Social media sites are the major drivers of web traffic. Adding Open Graph tags or the data format, which is accepted by Facebook, to your website won’t directly affect your on-page SEO yet it will influence the performance of your links on social media. Magento adds such the tags to product pages only whereas Mirasvit SEO Suite allows you to quickly and simply add the required information on category and CMS pages as well.

Canonical URL

Advanced SEO Suite enables effortless management of the most important SEO features - Canonical URL Tags! Take control of the multiple versions of the same content within your store by using the canonical tags for any page of your store with the following features:

• Configurable products
• Grouped products
• Bundle products
• Cross-domain content
• Other page types

With this extension, you can define the rules for an automatic adding canonical link to the most pages of your store. You can also manually define exceptional pages where canonical links should either be different or omitted. Sites with the store views on different domains can utilize the features of our extension to automatically set up Cross Domain canonical URLs, which may be crucial for some store configurations.

Relationship Tags

You can easily enable required relationship tags as follows:

• Activate Alternate feature or the link to an alternative version of the page, for example, printed one.
• Activate the Hreflang feature to indicate that your page has another version in a different language in a search engine. For example, you can redirect Spanish users to a Spanish version of your store right from the search results.
• In most cases, you can automatically set the relationship links for your store using our extension. You can also manually configure required store views as "alternates" of each other to handle even the most complicated multilingual sites.
• Next and Prev features hint the search engine that it should consolidate indexing properties like links from the component pages to the series. For example, links should not remain dispersed between page-1.html, page-2.html, but they should be grouped with a sequence instead.

Optimal Meta Length

Limit meta title and description length and manage your snippets in search engine results. Every search engine has a character limit for website snippets. It is extremely important to know and set up the maximum length for these indicators if you want your store to look accurate and readable in search results. It is recommended that the meta title and meta description are up to 55 and 90 symbols long. If any meta tag on the page contains insufficient or many symbols, our SEO Toolbar will instantly spot this. Keep these numbers in SEO settings and get clear search results!

Automate Cross-Linking for Your Store

Advanced SEO Suite allows you to easily manage one of the most important SEO features such as cross-links. With our solution, you can set the list of pages to add the links automatically. For example, you have a page http://example.com/laptops and you wish to promote it using the keyword laptop. So, you should create an auto-link.  And every single time the word laptop is used in your store's CMS pages, products or category descriptions, it will be replaced by the link http://example.com/laptops. Of course, you can limit the number of auto-links per page to comply with the recommended word frequency. The extension enables adding links to both internal pages of your store and external websites like Wikipedia or the partner's store page. With our solution, it will only take a few minutes to get your cross-linking strategy ready for launch!

Customize & Optimize Sitemaps

Advanced SEO Suite significantly facilitates your Sitemap configuring process. Extension lets you set the most important options for the Frontend sitemap of your store, namely:

• URL path
• Meta title and description
• H1 header
• List of CMS pages to ignore etc.

Also, you can define a list of the links to be added to the frontend sitemap. Our solution also allows you to define a list of patterns for the links that will be excluded from the frontend sitemap. With Advanced SEO Suite you can master sitemap settings in almost no time!

Automated Optimization of Google XML Sitemap

• Product image URLs can be made SEO-friendly according to the template.
• Title and caption tags for the product images can be added according to the template.
• Certain links can be removed from both HTML and XML sitemaps.
• Custom links can be added to both variants of a sitemap.

There is no need to manually adjust all those settings! Advanced SEO Suite will automatically take care of the most important aspects!

Powerful SEO Templates

Use our extension to create and manage powerful and advanced SEO templates in a few simple steps. You can define the rules for managing meta information of your store page using SEO templates. You can create an SEO template for the following items:

• Products
• Categories
• Results or layered navigation

Nevertheless, meta tags, which are defined in SEO Templates, can be overwritten by the same tags indicated in SEO Rewrite Manager.

Simple SEO Templates Interface

Creating SEO templates has never been easier! Advanced SEO Suite allows you to adjust all the necessary settings within a few fields. Just fill out the following information:

• Meta Title
• Meta keywords if required only because search engines are not crawling this section anymore
• Meta Description
• H1 title
• SEO description
• short and full product description templates in case of creation of SEO template for products

You are free to use variable templates for any of the abovementioned fields. For example, you could use the following statement for a Meta Description Tag: [filter_selected_options] [category_name] good prices, favorable terms of delivery and payment - [store_name] Call us [store_phone]. Also, the extension automatically removes HTML tags and unnecessary whitespaces from the Description Meta Tag.

Flexible Rules for SEO Templates

Using Advanced SEO Suite, you can define conditions triggering SEO template. You can also create the main condition and several sub-conditions or create multiple levels of sub-conditions by using a combining condition. Our extension even lets you Stop Further Rules Processing. In this case, the template will be applied to the page even if another rule with a higher sort order value is applicable.

Advanced SEO Rewrite Rules

SEO Rewrite Rules configure meta tags, H1 headers and SEO description for any store URLs. So, if you need to make special SEO settings for the defined URL (or group of URLs), use SEO Rewrites. Those rules will be applied to URLs defined by you only. They should neither affect the child categories nor any other store pages. Furthermore, Rewrites prevail over any other SEO settings from all your SEO Templates!

Smart Redirects Interface

Advanced SEO Suite has a very transparent interface for managing all the store’s redirects. Redirects are the most important SEO features. If your store clients will see a 404-error page too often, they will probably switch to another shop. Our extension allows you to efficiently manage redirects and get more orders even from error pages! For example, you can redirect all users led to a "404 Not Found" error page to the Homepage of your site or even the page with Promotions/Sale. This way your customers will most likely be satisfied with the results! Use our solution to keep your customers happy!

SEO-Friendly URLs Settings

Using our extension, you can make the URL structure of your store more attractive for both visitors and search engine bots. Removing Parent Category Path for Category URLs can make category structure on the front more transparent and precise. Making product URLs more SEO-friendly via changing product URL-key by a template - lets your product URL provide more information about the item you sell thus attracting more potential buyers.

This extension can manage such aspect of URL structure of the store as trailing slash present or absent at the end of your store URLs. If some pages of your store end with the slash while others do not, with our extension you can define a single rule for most pages to either redirect your customers to the same URL with trailing slash or remove trailing slash on store's pages. This option helps to achieve uniformity in the URLs visited by your customers.

SEO Friendly URLs for Layered Navigation links can be created by using our extension, replacing too complicated Magento native filtered category URLs like www.site.com/women/tops-women.html?color=56&size=167 with a cleaner and more searchable URLs like www.site.com/women/tops-women/orange/xs.

SEO Friendly URLs for Product Images (Gallery) can make product images URLs (filename) more readable for the search engines by replacing the URL www.site.com/media/product/6991f8e/6789af8e.jpg to www.site.com/media/product/argus-all-weather-tank.jpg.

SEO Toolbar

Our solution has a very convenient backend interface for adjusting the required optimization options. It also has a very transparent front-end interface (SEO Toolbar) that shows the results of every page's optimization process. With SEO Toolbar you can analyze the following key indicators:

• Robots meta header
• Canonical URL compliance
• Amount of H1 tags on the page
• Meta title, description, and keywords with their density
• An alternative description of images

If you managed to properly adjust all the settings, you will see the green-colored comments. Otherwise, you’ll be shown the red-colored recommendations for fixing the issues.

Demo

Try the demo version of our extension:

• Frontend Demo
• Backend Demo