Powered by Adobe Commerce 2.4.5-p1


Follow Up Email



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Follow Up Email extension allows you to create complex, personalized automated email marketing campaigns based on specific events and conditions. Boost sales by recovering abandoned carts, welcome new customers or say “hi” to the ones who came back, send birthday greetings, follow up on purchases, ask for feedback, send related products to the ones he/she viewed and much more. Create, manage, and track your email marketing to make more sales in less time with our extension.

You set up a chain of emails that will be activated on certain events. Once the chain is activated for a particular customer, the extension will automatically send him/her personalized emails. The extension will tailor further emails according to the previous behavior of the customer in your store.


List Of Benefits

  • Start fast with 8 bundled email campaigns
  • Fully automate your email marketing
  • Run precisely targeted email campaigns
  • Easily create well-looking personalized emails
  • Control performance of your campaigns


Feature Highlights

Start Fast With Bundled Configurations

Right after the installation of the Follow Up extension, you receive the following pre-configured campaigns. You just need to activate them to work for your store.


Abandoned Cart Reminder

The average online shopping cart's abandonment rate is about 68%! Win back your customers, grow your online store Conversion Rate and drive more sales.


Review Request

Authentic reviews allow the store to gain the trust of its customers. Also, reviews are important for positions on Google.  The extension allows to automatically send asking for review emails sometime after purchase. Then you may configure a mail chain with a few messages if the customer did not place a review after the first message.


Win-back Email

Every store has a group of very loyal customers and a group of customers who are inactive during a long period of time. Win back your customers by sending them an email with something special (e.g. a gift card or coupon). The extension allows automating this process. It sends win-back emails to customers who did not visit your store during a specific time.


Product Recommendation

The extension will send an email with product recommendations based on previous customer's purchase history.


Greet Your Customers On Their Birthdays

Every customer likes attention. And if you send him/her an email with your congratulations on birthday, it will increase loyalty to your store. And of course, you can include a special coupon inside your email.


Recently Viewed Products Email

The extension can send an email with an overview of products recently viewed by a customer. This email increases the number of repeat visits, which converts to the new orders.


Run Effective Email Campaigns

Send Emails To The Right People In Time

In contrast to the usual newsletter, Follow Up Email extension allows us to precisely target your campaigns for a specific customer at a specific step of his/her journey to the next order. Email campaign starts only if certain events complete. The extension supports a lot of different events for different cases. They can be described as:

  • Customer-related events (customer logged in, subscribed on newsletter, etc.)
  • Shopping Cart related events (customer left abandoned cart)
  • Order related events (order created, status changed, etc)
  • Product-related events (customer viewed a product)
  • Wishlist related events (shared or product added)

Besides events, you can also narrow your campaign to a more specific group of customers using filter rules. You can send specific emails to specific customer segments. Send relevant emails to each segment and you’ll see impressive results!


Send Discount Coupons In Emails

To motivate your customers to do an action, it’s a good idea to give them a personal discount coupon with limited usage time. The extension allows to automatically generate a coupon and insert it into emails. Coupon will have a specified discount rate and expiration time. Give a coupon now and win back your customer!


Stop Campaign As Soon As Goal Archived

Cancellation logic is very important if we would like to gain the trust of our customers and don’t annoy them with outdated offers. The extension allows the canceling campaign as soon as goal archived or fired any cancellation event. For example, as soon as the customer placed an order, the extension will stop the Abandoned Cart Recovery campaign.


Automate Your Email Marketing

The extension is your email marketing automation platform. You set up campaigns once and they automatically executed without your constant supervision. Just time to time check performance indicators of each campaign and tune settings to archive the best results.


Send Better Emails

Easily Create Good-Looking Emails

The extension provides its own editor for the design of well-looking emails for different cases.  The editor allows previewing your email on desktop and mobile. Using our editor, you’ll be able to create the right set of emails for your campaigns.


Use Variables To Personalize Emails

The extension provides you with more than 30 variables such as properties of the customer, order, product, reviews and so on. You can use those variables to make your emails more personal and tailored to the individual profile of each customer.


Restore Abandoned Cart With One Click

To make Abandoned Cart Reminder more effective, the extension allows inserting into email a link, which restores a cart with one click. Thus, it will lead your customers directly to their abandoned cart and motivates them to finish their order.


Send Cross-Sell Offerings

The extension allows inserting into email a block with cross-sells products. Those products will be related to the original product and maybe interesting for customers.


Control Performance Of Your Campaigns

Check the performance of your email marketing using dashboards with key indicators. Using this information you can tune your campaign settings to archive the highest effectiveness.


Google Analytics Reports

Follow Up Emails extension allows configuring specific UTM parameters for every email campaign. This lets you use Google Analytics in addition to built-in reports.



Backend Demo

Technical Specifications

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Seller profile


Seller contact


Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.4 (current), 2.2 (obsolete), 2.3 (obsolete)

Commerce on prem (EE): 2.4 (current), 2.2 (obsolete), 2.3 (obsolete)

Commerce on Cloud (ECE): 2.4 (current), 2.2 (obsolete), 2.3 (obsolete)


Stable Build


25 October, 2022


Extensions, Marketing, Email Marketing

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    UI improvements


  • Compatible with Open Source (CE) : 2.2 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.2 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Compatibility fixes


  • Compatible with Open Source (CE) : 2.2 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.2 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Magento 2.4 compatibility


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Initial Release


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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

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Q & A

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