Google Shopping Feed



Magento Platform
Open Source (CE), 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
22 October, 2018
Extensions, Sales, Marketplace Feeds
License Type:


Google Shopping Feed for Magento made Easy. One extension to generate the most complete Google Shopping Feed.

Other Extensions by Magmodules


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Get your Google Shopping campaign running the easy way. This extension for Magento has been specifically developed to get your Magento products in your Google Merchant account and Google Shopping Campaign the easy way. A single and specified extension  enables you to easily generate and manage an entire shopping feed – without omissions, saving you time. With your products available in Google Shopping, you will create new visitors and clients using your Google Shopping campaigns. Your products will be firstly imported and checked in your Google Merchant account where you can manage all the product data before you send them to Google Shopping. 

 To avoid errors, the software checks or supplies all the necessary data for your Google merchant account, to make sure that there are no omissions or unprofessional looking results in your data feed. Choosing feed categories from the large Google taxonomy is not always straightforward when done manually; it can be difficult and time-consuming to choose and repeatedly select correctly. With this add-on, everything is simpler. The extension support all products types, even configurable and bundled/grouped products.

Account & Pricing

You need to set up a free Google Merchant Center account. The Merchant Center is where you make your product info available to appear across Google properties and the web. You can subscribe here.


Google Shopping adaptable to your needs

In your implementation, you can choose to include or exclude specific products with different filter methods, whether to accept the correct product description and use standard industry identifiers such as EAN, UPC or MPN - or use the GTIN (Global Trade Identification Number) to define the brand. There is also a new ‘Identifier exists’ attribute, which can be deselected for custom goods that do not have a standard part reference. The feeds you create will always be kept up to date, as they interact with your merchant account and multiple store views can be generated. 


These generation settings may be customized to generate automatically or manually, as you prefer. You will see throughout that this add-on has been designed for ease of use, yet also has some advanced options for power users. If you require extra control, feeds can be generated in seconds with the ‘Cronjob’ option, without having to use the Google Shopping API. Sales tax rates or VAT etc. can be set manually, a catalogue list and price rules can be included. Usefully, extra rules and shipping prices may be added if required.


Compatible with grouped and configurable products

The Google Shopping extension is fully compatible with grouped and configurable products. The configurable products have a full fallback on the parent data which can be easily configured so all products can get the right data in your Google Shopping Feed through the latest Google requirement standards. The grouped products have the required grouped-id tag in the Google Shopping Feed so the Google Merchant recognize the Grouped products in the feed and place them in the right group. All items that are color/material/pattern/size variants of the same product must have the same item group id or you can use the configurable fallback option to meet the Google requirements.


Google Shopping configurable/simple products reinvented

Where it was already possible to get the configurable product data to your feed by setting the right parent information on the Simple products. This Google Shopping extension now adds a little shortcode to the configurable product to automatically select the right simple-product option and price. In this way your product links have the right price and setting so Google will approve the product in your Google Merchant account. For example, the link will be ;


Simple to Configure

Once installed, the extension is easy to configure. From the main Magmodules menu, enter Google Shopping and then select from the four areas of data, advanced options, filters and generation settings. Data can be set for conditions, product type, brands, part numbers or other parameters. 

Advanced options include tax and customization of price rules for your own business model, such as extra fields or delivery markers etc. Filters may also set, should you wish, to exclude products from the Google feed - this may be useful, for instance, if stocks fall below a certain level.


Technical Product Features

  • Compatible with the latest Google Shopping feed requirements (Last update: August 2018)
  • Possiblity to only export products that you want using a filter
  • Works with all Magento product types
  • Turnkey solution, no xml or api knowledge required
  • Always exports a well structured data feed
  • Unlimited store views with localized content
  • 100% built for Google Shopping / Merchant
  • Filter options by category, stock status, product status and visibility
  • Automatic mode to update your feed by cron
  • Possibility to use the new "Identifier Exists" attribute   
  • Support for special prices with from / to date
  • Support for catalog price rules
  • Easily add new extra attributes though the admin
  • Make use of configurable with switch urls which Automatically adds a Shortcode to your configurable URL that automatically selects the right simple-product option and price  AUTO SWITCH URL


Extension Features

  • Turnkey Solution
  • Fast configuration
  • 25 day money back guarantee
  • For beginner and advanced users
  • Comes with complete Documentation

Works with the latest versions of Magento.

Release Notes

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  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * Added new option to set custom cron expression
    * Fixed small notice about base image not being part of the index tables.


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * Added Age Group option as Data output
    * Added QTY attribute as custom output
    * Fixed paging handling for Magento


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * Added currency to price output
    * Added more checks to selftest
    * Fixed compatibility for Magento 1.7.x


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * Updated Selftest
    * Small bug fixes and improvements


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * New Preview XML export function
    * New Collection paging function for big catalogs (tested > 250.000 SKU export)
    * Removed Flat Catalog requirement
    * Added Older PHP Support
    * Added Support for CLI Commands


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * Small bug fixes


  • Compatible with Open Source (CE) : 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    * Marketplace Release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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