Facebook Business - Feed and Pixel



Magento Platform
Open Source (CE)
2.1, 2.2
Extends Page Builder

Tech Specifications

Current Version:
Stable Build
03 December, 2018
Extensions, Marketing, CRM, Marketing Automation, Advertising
License Type:


Easily connect your Magento® 2 store with your Facebook Business account to get your Catalog to Facebook and track visitors and purchases using the validated Facebook Tracking Pixel. Start advertising on Facebook and Instagram right now! 

Other Extensions by Magmodules


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We've made linking your Magento 2 store to  Facebook Business Feed and Pixel easy. This extension offers the option to generate a complete XML feed which can be directly loaded to your Facebook account. The extension also implements the Facebook tracking pixel which can be enabled on different pages to track  visits and events like purchases and/or add-to-cart actions.

This extension implements all the needs to connect your store with Facebook. It generates a Facebook compatible product feed and the Facebook Tracking pixel which is completely following the latest Facebook guidelines.


Account & Pricing

Note that a free Facebook Business account is required to start using the advertising platform from Facebook.  After you subscribed, you can start creating paid campaigns to target your audience on Facebook and Instagram


The Facebook XML Data Feed

XML Data Feed fully meets the latest standards of Facebook. It is possible to generate the feed manually and through a Cronjob so the feed is automatically automatically up to date whenever it's uploaded to Facebook. You can set this hourly or daily, depends on how many times you want to fetch the Facebook Feed into your Facebook account. There are several data variables which can be included in the XML feed, even clothing/apparel can be directly loaded into the feed through the optional values. This Facebook XML Data feed for Magento® 2 is an extension which is specially designed for Facebook, because it has different requirements as the shipping, the categories and the additional tracking pixel with e-commerce event trackers.


The Facebook Tracking Pixel with E-commerce and action events.

The Facebook Tracking pixel for Magento® 2 has for some time a required function to merchants who wish to join Facebook. This is arise from the fact that sales through Facebook traceable at all times and on all pages including product page data as price and product names and events for e-commerce site as "add to cart" and the success page to measure the conversion. The success pixel contains different order data to get even a better sight on your conversion and your ROI on the Facebook campaigns. You can setup the feed and the tracking options per store-view.


Easy Configuration

Once installed, the extension is easy to configure. From the main Magmodules menu, enter the Facebook Feed and Pixel tab and then select from the four areas of pixel-ID, attribute data, advanced options, filters and generation settings. Data can be set for conditions, product type, brands, part numbers or other parameters. Advanced options include tax and customisation of price rules for your own business model, such as extra fields or delivery markers etc. Filters may also set, should you wish, to exclude products from the Facebook Data Feed - this may be useful, for instance, if stocks fall below a certain level.


About Facebook Business

With Facebook Business you can create and manage ads and campaigns on Facebook. This extension is especially made to export all your products to the Facebook Business Advertisement platform. In this way, you can use export your Magento® 2 catalog and use it for advertisements on Facebook, together with the Facebook tracking pixel it's a perfect way to get your product catalog under the attention.


About Magmodules

We are a Dutch Magento® Only Agency dedicated to the development of extensions for Magento®1 and Magento®2. All our extensions are high quality coded by our own team and our support team is always there to help you out.

Release Notes

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  • Compatible with Open Source (CE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * First Stable Release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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