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Product Labels



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With the help of Mageplaza Product Labels, your business can improve customer perceptions to increase buying behavior. The module allows admins to freely and quickly customizing labels. Also, appealing sales labels created for stores promotion campaign will enhance the conversion rate to boost sales considerably. 

When a shopper pays the first visit to an online store, it is easy for them to get overwhelmed with the significant quantity of the stores' product kinds. In the end, the customers might not purchase any product from your stores. To prevents those problems to occur, the store should create a recommendation for first-time visitors about the best seller product and informed about product discount or other deals for familiar customers.

Mageplaza Product Labels is the most suitable module to solve the aforementioned problem. The extension will guide or inform shoppers about the products. In advanced, store admins can boost sales of specific products by attaching colorful badges to make the products stand out from the crowd. Finally, the customer can narrow down the buying process by choosing labeled products to read more about and move on to purchase.


Typical Applications Of Product Labels

Labels For Product Introduction

This label is mainly used to introduce new items. The brand new items that have come out can use labels like “New!”, “New Arrival”, "Super Brand New". "Top seller", "Bestseller", "Best choice", "Best Buy" can be used if the product is the most popular item in a certain period of time.


Labels For Discounted Products

Discount is the most suitable occasion for users to use labels. In detail, the store promotion strategies can be decorated with pre-made labels like: "Big Deal", "Special Sale 50% off", "Mega Discount up to 70%" to trigger the curiosity of buyers. They will click to discover more about those products.


Labels For Flash Sales

These kinds of labels normally used to notify the time and quantity to customers. When seeing a good deal with a limited offer, fast decision making can occur which helps to add products to cart as quickly as possible. They can be “Almost Gone”, “Special Offer”, “Limited Offer”, “Only 99 items left”.



  • Eye-catching pre-made labels
  • Customize label messages by using variables
  • Labels with flexible design
  • The admin can apply specific rules and conditions to display labels 
  • Admin panel can preview all labels information


Highlight Features

Ready-To-Use Labels

Product Labels Extension supports you with a variety of templates. These are the most commonly used templates that can assists you in many campaigns. Ready-to-use templates contain appealing messages and trendy design which can apply instantly to products. However, if the templates are not well-suited with your products, admins can edit and configure from the admin backend.


“Best-Seller” Labels

“Best-Seller” is one of the most popular and influential labels that any store wants to display alongside their store special products. It can make a product stand out when compared with others. The label also attracts customer attention instantly. Magento 2 Product Labels extension provides store owners with the “Best-seller” label for best selling items. Admin can simply beautify the background color, font type, font size of the Best Seller badge to make the label suit with your business sites. 

Able to use variables to customize the label's content. For each business, they will have a variety of messages for different campaigns specifically for individual product lines and product types. The message stock needs to be significant and able to customize before it can tag to a specific product in stores. Product Labels helps admins to choose pre-defined variables or write new variables by themselves in the Liquid. The message content can be a countdown for a special deal, countdown to discount product quantity, sale status, discount percentage and many more. The overall variables’ structure is easy for admins to write any messages. For examples: {save_percent}, {special_price}, {day left}.


Create Labels Based On Rules

Apply one label for several items will never cause trouble anymore, as admins do not have to apply manually and repetitively. They can assign the rules to display specific labels with the help of Magento 2 Product Labels by Mageplaza. After that, the labels will automatically attach to suitable products. Users can save time and effort with this useful feature. The flexible conditions will determine the badge appearance from the admin backend which can be:

  • The category of products
  • The attributes of products
  • The set of attributes 
  • The product SKUs


Customize & Preview Label Design

Mageplaza Products Label can support users to design labels by a few configurations in the backend. With various attributes including font size, colors of the labels, position on the product thumbnails, labels can be style effortlessly. In addition, designing results can be optimized by custom CSS. To improve the admin convenience, store admins can preview even the smallest change of the customized badges right away on the backend. The users do not have to go back and forth between frontend and backend to check the updates which can save valuable time for configuring. 


More Features

Manage Labels In A Grid

The backend grids help users to follow and check the existing badges and manage all settings. 


Multi Labels For A Single Product

It is possible for products to display many badges to motivate customers. In specific, the badges “Sales” and “Free shipping” can both viewed on one image of a menswear product.


Prioritize Labels

Admin can specify the priorities for product labels so that the one with the highest priorities to show first. It can avoid the overlapping of labels.


State Of Labels

In Product Labels, there are three labels options which are Running, Queue, and Done. Store owners can depend on the store strategies for promotion to select the specific state of the labels. 


View Timeframe 

The module allows configuring to restrict the time to display the current labels. Furthermore, admin is able to set upcoming labels for future promotion as well as create time limitations.  


Responsive Display

One item labels can be configured to appear simultaneously on different pages including product page, product listing page, search page.


Full Feature List

For Admins: Product Labels Configuration

  • Distinguish product labels by naming
  • Admin can enable/disable a label
  • Able to use multi-labels on one product
  • Able to select a label specific active state
  • Admin can select store views for product labels 
  • Displays different labels according to customer groups 
  • Allow setting the time period to show a label 
  • Able to prioritize the label to be displayed on products  
  • Allow setting condition to apply for a label
  • Allow previewing the label update
  • Premade templates selection
  • Able to add an image on a label
  • Choose the image size 
  • Select predefined variables for label message
  • Use a simple structure to write new variables
  • Choose font family for the label text 
  • Able to choose a font size for the label text 
  • Background selection for labels
  • Design can be supported by custom CSS
  • Allow selecting and previewing display position 
  • A page for product listing and page for a product can be configured in the same label design


For Admins: General Configuration

  • Allow enabling and disabling the module


For Admins: Management Grid

  • Able to manage the Product Labels in a grid
  • Able to name the labels 
  • Allow enabling/disabling the labels
  • Can set the label state: running/queue/done 
  • Allow showing the preview of the Product page
  • Allow displaying the preview of the Category page
  • Able to see store view set for labels.
  • Show the group of applied customer  
  • Show the prioritized labels
  • Able to display future date set for labels
  • Able to edit the label settings
  • Able to delete labels


For Customers

  • Can view multiple labels in one product
  • Labels can be seen product page and product listing page
  • Make a purchase decision suitable base on the promotion level of products



Frontend | Backend



User Guide | Installation Guide  

Technical Specifications

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Seller profile


Seller contact



Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current), 2.2 (obsolete)

Commerce on prem (EE): 2.3 (current), 2.2 (obsolete)


Stable Build


27 September, 2019


Extensions, Marketing, Advertising

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Fixed ACL bug


  • Compatible with Open Source (CE) : 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Compatible with Magento 2.3


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