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Product Feed



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If you want more potential customers to discover your products, drive more traffic and boost sales significantly, the Mageplaza Product Feed extension for Magento 2 can be an effective communication tool for your business. It helps create, upload, and operate your product feeds - data containing all of your product information - on other shopping engines. This data can include product names, SKUs, product attributes, or other marketing materials, usually stored in XML, CSV, or TXT files.

The extension reduces the manager's workload with outstanding features like automatic feed generation with pre-made templates and scheduled feed delivery. Besides, it is easy to manage thanks to frequent notification updates, feed logs, and Google Analytics. Overall, your business can attain a profitable business by having more chances to approach your target customers and boost your business profits. 


  • Feed templates ready to be used for the most well-known shopping channels 
  • Use TXT, CSV, and XML in formats for feed templates 
  • Support Liquid in template customization
  • Filter products according to rules to generate feeds
  • Generate and deliver product feeds automatically or manually
  • Manage campaigns by integrating with Google Analytics

Problems & Solutions

The default Magento 2 limits businesses from updating product feed automatically and accurately, as well as tracking those updates and various file type support. Meanwhile, Mageplaza Product Feed for Magento 2 is an effective communication tool among online stores and other relative shopping engines. Using these extension features can help stores solve these problems and gain numerous advantages.

Automatic feed generator

As an e-commerce business can take place on various sites and existing platforms such as Google Shopping, Bing, eBay, Amazon, or Facebook, there are many chances for you to reach your target customers by displaying products on all of those channels. However, taking care of every single one of those is not a simple task. Due to the significant amount of product information that needs to be generated and updated frequently, it can be challenging and time-consuming for store admins to consider taking part in one or more shopping channels. With the Mageplaza Product Feed extension, you can avoid spending your precious time manually updating and leave it to the extension to do all the work automatically.

Automatic information update

Another problem when there is lots of information on different platforms to update is that the manual process can lead to inaccurate data. Hence, Magento businesses are in need of a solution where the accuracy and consistency in product data among different selling channels and your e-store are guaranteed. This could be done with ease by using the Mageplaza Product Feed module for Magento 2.

Google Analytics supports

While the default Magento does not allow stores to manage feed activities, Product feed for Magento 2 makes it simple to track, control and manage all the feed generation processes. Admins can assess the performance of the products and the effectiveness of each campaign on online stores. This allows them to track changes and create better strategies in the future.

Supports three popular types of files 

In case you want to widen your distribution channels and attract new customers from them, it is essential that your data can be read by those platforms. Thanks to the Product Feed extension, file types such as TXT, CSV, XML are all readable by Google, Bing, eBay, Amazon, and other selling machines.

Highlight Features

Variety Of Templates Ready To Be Used 

The feed templates created by Mageplaza are suitable for all the requirements of well-known shopping channels. There are three standard forms developed by the extension which are .TXT, .CSV, .XML. Hence, it is totally compatible with:

  • Google Shopping 
  • Bing 
  • eBay
  • Amazon 
  • Facebook
  • Other popular shopping engines

The module also displays all formats of the frequently use variables. It will be easier for the admins to insert the variables in the backend to edit these templates.

Customizable Templates 

To create a new template, the admin needs to insert the default Magento variables into the content. The module contains a library of usable variables ready for template creators to generate and customize the product feeds.

Templates formed by Product Feed are compatible with any shopping search engines. Furthermore, there is no limitation in template generation as the templates are able to customize by Liquid.

Rule-based Product Filter

To further simplify the tasks, Product Feed for Magento 2 is here to provide a rule-based filter. In detail, if the product conforms to a specific condition, it will be added automatically to the Feeds. Products to the Feeds can be filtered according to:

  • Product attributes such as style, material, color,...
  • Attribute sets
  • Product SKUs 
  • Product category

Product Feed for Magento 2 supports all product types, including simple, virtual, bundle, downloadable, grouped, configurable products.

Fast And Active Data Feed Delivery 

Product feed helps to automatically deliver product feeds to other marketplaces, shopping search engines, and selling channels. With the help of innovative technology, FTP or SFTP can be used to boost transferring data speed. The account of the merchant will receive the FTP/SFTP detail easily. After that, just do some clicks in the admin panel to finish it off.

In addition, the module can generate public URLs to help the other shop engines to access the feed easily.

Hence, delivering product feeds can be configured on a daily, weekly, or monthly basis. The admin can manually upload it or let it automatically upload.

More Features

Feed templates duplication

The pre-made templates are able to be edited or used directly on another shopping channel by the store admins 

Supported by Google Analytics

It helps to track assess the performances of the stores' products on other shopping channels.

Notification to admin

Regularly notices the admin to keep them updated with the status about the feed generation and delivery.

Feed Logs

It helps admins control all the product feeds the stores have for other shopping search engines

Generate feeds automatically

On a daily/weekly/monthly basis, store owners can generate and uploaded product feeds automatically or manually. 

Format price easily

Easy to format product prices in product feed templates with the help of Liquid 

Support all product types

Simple, virtual, bundle, grouped, downloadable and configurable products are supported.

Feed formats

TXT, XML, and CSV are the three most used formats generated in Product Feed templates 

Filter products easily

Use rules to categorize products to add to product feeds. Can preview the products to check whether they meet all conditions

Full Feature List

  • Able to enabling/disabling the module 
  • Allow enabling/disabling email notification sent to admins 
  • The feed generation process and delivery status can be sent through email notification to admins.
  • Managing shopping channels' product feeds in a grid.
  • Allow deleting/editing pre-made templates
  • Duplicatable pre-made templates
  • Able to enabling/disabling product feed 
  • XML, TXT, and CSV are 3 supported feed template formats 
  • Pre-made templates for Google shopping, eBay, Amazon, and Facebook are provided
  • Creating templates with the support of Liquid 
  • Able to insert variables to create templates
  • Allow editing pre-made templates easily
  • Integrate each Product Feed campaign with Google Analytics
  • Filter products base on default Magento rules
  • Use attributes, attribute set, category, SKU to filter products.
  • Allow editing category map easily
  • Able to generate product feeds automatically
  • Able to set time to generate product feeds (daily, weekly, monthly)
  • Manually generate product feeds  
  • Use sFTP or FTP to deliver product feeds
  • Access the feeds by generating URLs for shopping search engine
  • Search the history of the feed generating and delivering
  • View the number of success generated products
  • Able to view the time when a product feed is generated
  • Displays feed logs in a grid
  • Receive notification about feed generation status, delivery status notification


Q1: How can I check whether your extension supports the templates for my products on shopping channels?

A: If that shopping channel requires TXT, XML, or CSV files, you can rest assured that our extension absolutely supports it.

Q2: Can I change the format of the price in a feed template?

A: Yes, you can easily do so, thanks to Liquid support.

Q3: How can I check the log history?

A: At the backend, go to Products, then choose Catalog, Product Feed and click onto Logs. Here you can find the updated record of your feeds. You can also open the files by clicking on them.

Q4: Is it possible for me to set a time to update the feed regularly?

A: Sure you can. The feed can be updated on a daily, weekly, or monthly basis according to your settings.

Q5: The Product URL is not shown correctly. How do I fix this?

A: Please follow the instructions here for more information.




User guide | Installation guide 

Technical Specifications

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Seller profile


Seller contact


Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.1 (obsolete), 2.2 (obsolete)

Commerce on prem (EE): 2.3 (current), 2.1 (obsolete), 2.2 (obsolete)


Stable Build


14 March, 2022


Extensions, Sales, Comparison Shopping Engines, Marketplace Feeds

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Stability: Stable Build
  • Description:

    - Improved generate Feed performance


  • Compatible with Open Source (CE) : 2.3
  • Compatible with Commerce on prem (EE) : 2.3
  • Stability: Stable Build
  • Description:

    - Added feature: run command line to generate feed
    - Compatible with Magento 2.3.5
    - Fixed minor bugs
    - Improved performance


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    Released on 2019-01-09

    Release notes:

    - Updated Liquid library
    - Updated some labels & comments
    - Fixed bug wrong qty variable in default template


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