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Product Alerts



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Mageplaza Product Alerts for Magento 2 is a customer experience booster and a revenue optimizer. The extension allows stores to automatically send back-in-stock email notifications to call customers back to the store and grab the products that are previously out-of-stock. It also sends notifications to update about the product price for customers who have subscribed.  


Highlight Features

  • Subscribe to back-in-stock and “price-change” notification 
  • Send notification emails automatically   
  • Manage subscribers with ease 
  • Reports of back-in-stock and price-change requests  
  • Compatibility with modules includes Reports, SMTP by Mageplaza


Benefits Of Product Alerts Extension 

Let’s take a closer look at the advantages of the back-in-stock notifications.  The Product Alerts brings to you many valuable benefits to both customers and store owners.

Instantly notify customers when products come back to stock  

When the holiday shopping season arrives, a promotion takes place or a product becomes a best-seller, there can be many customers who face the out-of-stock status. Product Alert extension is designed to keep these visitors quickly coming back to your store when the stock is filled up by sending notification emails to update about the stock status. 

Leverage customer satisfaction 

The back-in-stock or price-change notifications not only help fulfill customers’ demand but also strengthen relationship with loyal customers who express their interest in both your products and your brand.  

Capture the chance to gain good price via notification

As soon as there are any changes in price, there will be a notification sent to the requester immediately. For wholesales, buyers will have significant advantages as the cost of their products will decrease significantly. 

Helpful to store promotion campaigns 

When stores offer attractive pricing in many different types of products, the alerts of price change will send emails to potential customers. With this, the promotion campaign of the store will achieve desirable results.

Great tool to analyze the buying behavior 

Through notification request, admins will attain important data about their favorite products and which kind of price range that attract buyers the most.


Feature Highlights

Notify When Back In Stock 

 When your store’s popular items running out of stock, “notify me” button will be the lifebuoy to tell the buyer that there will be other chances to purchase the items.

The customers who have paid attention to the sold-out product will immediately realize the “Notify me when back in stock”  button under the image. After he/she clicks on the button, a popup will show details about subscriptions. When new updates come, customers will be able to read it in customer mailboxes.

Also,  the module is configured to display a congratulation notice so that they will remember to check mailboxes regularly for information of their favorite products.


Notify When Price Changes

The price is a great concern to many buyers. Although shoppers might really like your stores' products, there will always a group of customers who wait patiently for more attractive offers.

This function is really suitable for the aforementioned customer group. A popup will appear to suggests buyers subscribe for the newsletter about price variations. This function is the best way to show how the store understands customers needs and wants.   


Subscribe Right From Product Listing/ Category Page 

Customers can see the Subscribe buttons both for the stock and price status right from the Product Listing page. Instead of having to go to each product page to subscribe for the notifications, they can quickly do that right from the category pages with desired products.


Send Emails Automatically Or Manually To Customers

Mageplaza Product Alerts provides store admins with two options to send notification emails. For auto-email, emails will be sent automatically after every 1 hour based on default cron. Or, admins can proactively edit the list of subscribers from the backend. On the customer perspective, they do not have to spend too much time to visit store sites to update information.  The feature helps to make the exchanging process more efficient and also enhance shoppers experience considerably.


Work Perfectly With All Types Of Product

Magento 2 Product alerts can support all product types:

  • Simple Product
  • Configurable Product
  • Group Product
  • Virtual Product
  • Bundle Product
  • Downloadable Product

It is easy for users to set alerts based on product types. Users only need to click one time to activate stock notifications and/or price alerts. In the backend, the request list will be updated regularly and show on the edit section for a quick view.


Informative Product Request Report

The function assists owners by providing precise data about the request for stock availability. The information and statistic will be shown in the dashboard at the back panel which includes:

  • List of most request items for back-in-stock
  • List of recent requested product for back-in-stock
  • List of most requested products for price-change
  • List of recent requested product for price-change

The data is valuable to store owners who aim to further analyze the buying behavior along with customers interest to keep track of the buyer trend. In addition, these reports will help to forecast the store items quantity to minimize dead capital. Hence, businesses will increase the success rate of strategies by using the information.


Assist Non-Login Customers 

As new visitors want to have notifications about the items through emails, the module supports customers to skip the login requirement and simply fill in their emails. With this time-saving function, any visitors will enjoy their time when entering your sites.

It is easy to include the non-login customers in the customer groups field. It will encourage newcomers to purchase store products. 


Support REST API And GraphQL 

Product Alerts extension by Mageplaza supports store owners to use Rest API and GraphQL to view important information about subscribers and back-in-stock and price change notifications.  Also, the extension allows direct subscriptions via API requests.   

More Features

Customize The Layout 

With the support of Custom CSS, the text, font, size, colors, positions of information related to Product Alerts will be styled freely.


Use A Grid To Manage Request

The backend has the flexibility to help admins add or view the list of people who request for stock and price-change alerts.


Restrict Buyer Visibility

It is possible to choose certain groups of customers to view the product alert information.


Set Timeframe 

Product alert will operate based on the frequency and start time set by owners.


Warn About Error Notice

Admins can receive alerts about errors when sending email notifications.


Compatible Ability

The extension is compatible with Mageplaza’s Advanced Report Extension.


Full Feature List

For Store Admins

General Configuration

  • Allow enabling/ disabling the extension
  • Freely design with custom CSS
  • Allow disabling the alert of each product in the Catalog section of the backend 

Alert for Price-Changed Products

  • Allow enabling/disabling alert for the price range
  • Able to apply with certain customer groups 
  • Select sender of the email
  • Select template for the email
  • Send messages to success subscribers
  • Add to pop-up heading, email placed holder, description, footer, button text content

Data Record

  • Organize subscriber list for the Out of Stock item in a grid 
  • Organize subscriber list for Price Exchange in a grid 
  • List request for popular out-of-stock products 
  • List request for popular price-change products
  • View the record on the dashboard in the backend with Mageplaza Reports extension 

Alert for Out-of-stock products

  • Set alert for back-in-stock item
  • Apply based on selected customer groups
  • Select sender of the email
  • Select template for the emails
  • View on product listing page
  • Add to success subscribers with a button for text and message
  • Add to the pop-up heading, email placed holder, description, footer, button text content

Product Alerts Run Settings

  • Set alert frequency
  • Set alert start time
  • Insert recipient, email template, email sender when errors occur

For Customers

  • Continuous update on restock product
  • Notified about the price range instantly
  • Easy to purchase favorite items with good price
  • Waste less time for online shopping
  • Experience better online services



Q: Does it support sending notifications for simple products which are part of a configurable one?

The configurable product is in stock all the time, but some of the simple products are getting out of stock, and then back to stock.

Is it possible to have notifications for customers when (for example, S size is back in stock)? 

A: Yes. You can add the simple product’ SKU to the Product SKU section on the detailed Subscriber page in the backend. 

Q: Is it compatible with Report extension of Mageplaza?

A: Yes, it is. 

Q: How to avoid emails going to the spam box?

A: We recommend you use SMTP extension to ensure notification emails will arrive in customers’ inboxes.   


Frontend | Backend



User Guide | Installation Guide 

Technical Specifications

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Seller profile


Seller contact



Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.4 (current), 2.1 (obsolete), 2.2 (obsolete)

Commerce on prem (EE): 2.4 (current), 2.1 (obsolete), 2.2 (obsolete)


Stable Build


01 July, 2021


Extensions, Marketing, Email Marketing, Marketing Automation

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.4
  • Compatible with Commerce on prem (EE) : 2.4
  • Stability: Stable Build
  • Description:

    - Supported Magento v2.4


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    Initial release


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