Overview
Back to topGoogle Tag Manager (GTM) is known as a tag management system that lets you manage and deploy marketing tags (code snippets or tracking pixels) on your site (or mobile app) without modifying the code. Facebook Pixel is an in-depth analytics tool that helps you better understand your advertising campaigns' effectiveness and the actions people take on your site, like adding an item to their shopping cart or visiting a page. With the help of the Magento 2 Google Tag Manager extension by Mageplaza, you can easily configure the Google Tag Manager and Facebook Pixel on your store. It also provides an excellent implementation of Google Analytics & Adwords, including Enhanced E-commerce and Conversion Tracking. The extension makes data measurement simple, quick, and friendly to any user. Just simple tag editing is needed; no more complicated source codes!
Key features:
- Simplify the management of GTM tags
- Support dynamic remarketing
- Integrate well with Google Analytics
- Integrate well with Facebook Pixel
Account & Pricing
To use the Mageplaza Google Tag Manager extension for Magento 2, the user needs to have a separate Google Tag Manager account, Google Analytics account, and Facebook Pixel account. These accounts are created separately and managed by their service providers.
For more details:
- Merchants need to create a separate Google Tag Manager account from here to use this extension. Additional fees may apply. For more details related to Google Tag Manager pricing, please click here.
- Also, the merchant needs to create a Facebook Pixel in your Facebook Business Manager. There is no cost incurred to create a pixel.
- To use the Facebook Pixel feature of this module, you must have a Facebook Business Account that is free to create. If you don't already have a Facebook Business account, click here.
- You may have to pay for Facebook Advertising Service. Extra fees should be taken into account when running Facebook Ad Campaigns.
Security
The module helps add, edit and enable tags/script tags to the source code of your site. It tracks data when an event is triggered.
Mageplaza Google Tag Manager extension does not read, collect and store any customers' payment data, including credit card details.
The module collects customer data when a purchase event is triggered (after an order is placed) to be for the Enhanced Conversion feature.
Customer data will be stored on the Magento server, not on the Google Tag Manager by Mageplaza.
Highlight Features
Simplify the management of GTM tags
For Google Analytics or Google Adwords, you must add many codes to the website's source, making your site load much slower than usual. With the help of the Magento 2 Google Tag Manager extension as a third party, you can solve this problem quickly. It handles all your script tags, so you only need to add its code to your website.
Support dynamic remarketing
If remarketing means showing ads to people who have previously visited your store, the Magento 2 Google Tag Manager module takes a further step that shows ads containing products and services they viewed. As the messages are tailored to particular audiences, dynamic remarketing helps you generate leads and sales by motivating visitors to return to your store to finish their actions.
Integrate well with Google Analytics
Magento 2 Google Tag Manager by Mageplaza integrates well with Google Analytics. This amazing combination offers five enhanced E-commerce Data Reports to help online store owners track their customers' behaviors.
- Shopping Behaviors. Identify customers' behaviors at each buying step (e.g., view products, add products to cart, or checkout).
- Checkout Behaviors. Identify how customers move through the checkout process.
- Product Performance. Assess the performance of products in different ways, such as quantity, price, revenue, and user engagement (viewing, adding, and removing items).
- Sales Performance. Track your sales in detail.
- Product List Performance. Track details about your Product List Views, Add to Cart, Checkouts, and Revenue.
It's easy and quick to configure this feature in the backend. You just need to turn on Google Analytics for E-commerce.
Integrate well with Facebook Pixel
Mageplaza Google Tag Manager also includes Facebook Pixel. As mentioned above, Facebook Pixel enables online stores to track conversions for better sales funnels and marketing strategies. Other benefits include:
- Capture website visitor data
- Build retargeting lists and advertising audiences
- Keep track of standard, custom events, and conversions
- Provide in-depth reports through Facebook Analytics
This feature is excellent for running retargeting ads on Facebook.
More Features
Custom dimensions and custom metrics
Create new custom dimensions and metrics to gather and analyze attributes that Google Analytics does not automatically track.
Google Analytics opt-out
Track customer data by your Google Analytics account only if they follow and accept cookies. This feature is properly compatible with GDPR Professional.
Full Feature List
GTM-featured tags
- Classic Google Analytics
- Universal Analytics
- Adwords Remarketing
- Adwords Conversion Tracking
- Google Optimize
- Google Surveys Website Satisfaction
- DoubleClick Floodlight Sales
- DoubleClick Floodlight Counter
- Custom Image Tag
- Custom HTML Tag
- And other 60+ tag types
Compatible with Google Analytics, Webhook, Two-Factor Authentication, and Product Feed.
Other features
- Support Google Analytics 4
- Support enhanced E-commerce Tracking Reports from Google Analytics
- Implement Facebook Pixel
- Allow showing/hiding brand and variant
- Allow excluding transactions with 0 value
- Allow excluding tax, shipping cost, and shipping tax from the transaction
- Google Analytics Opt-out
- Custom dimensions & custom metrics
- Export JSON files for tags, variables, and triggers
- 100% open-source
- Support multi-stores and multi-languages
- Easy to custom
Documentation
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Current Version
4.6.0
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
26 January, 2024
Categories
Extensions, Reporting & Analytics
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top4.6.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
New Feature: We added "Show Events" field into group "Google Analytics 4"
New Update: We updated config
New Update: We updated the following event add to cart, remove from cart
New Update: We updated event add to wish list, event Customer Login After, event Order refund, event Add shipping, event Add Payment, event add_to_cart for "add all to cart" wishlist, Search event in Ga4 and FB Pixel
New Update: We updated Custom Dimensions, and Custom Metrics in Ga4
New Update: We updated Track Impressions and Clicks By Position in Ga4
New Update: We updated the missing code of the event Customer Login After in GA4
New Update: We updated compa event add_to_cart with module Mageplaza Osc in GA4
New Update: We updated the template for the new event
4.5.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Compatible with Magento 2.4.6
- Track product impressions and click by position in the Related, Up-sell, and Cross-sell section
- Track product impressions and click by position in the Advanced Result Page
4.4.3:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Update setup database schema xml
4.1.3:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Compatible with Magento v2.4.3
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor