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Countdown Timer



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Countdown Timer is developed to use especially in special events and promotion. It creates a sense of urgency, curiosity, and excitement among customers and encourages them to take actions. Applying this optimal tool for the products or offers will attract customers and then, lead to a considerable increase in sales.



  • Two types of Countdown Timer
  • Show countdown timers based on conditions
  • Five customizable templates
  • Set a time to display countdown timers
  • Place countdown clocks anywhere thanks to widget and snippet


Problems & Solutions

Unappealing Discount Display

The way to display discounts in Magento 2 Default is too simple to attract customers. The discounted price and the original price will be not outstanding enough to attract customers and motivate them to make purchases. If the faded display cannot raise customers awareness about the discount or special events then they can miss out a good chance unintentionally. Therefore, the conversion rate and sales of the stores will decrease considerably. 

Show Remaining Time of Discount Period

If the stores show the discounted products without the time when the discount is expired, that strategy is hard to be successful. Because customers will not buy every time they visit the stores if there is no strong motivation, they may indecisively consider buying the discounted items. If they do not know how long the offer lasts; however, they may think it has a lot of remaining time and will decide to come back later.  Customers can entirely forget about the deal.  Unfortunately, when they remember and come back to the store, the discount may be no longer valid. As a result, it is a loss for both because customers cannot buy products with a good price while stores lose potential customers. 


Advantages Of Countdown Timer

Attractive to Customers

We often pay attention to the images. So when adding a countdown clock next to an item or putting it on the store home page, it will draw customers attention more effectively. A countdown clock is also a helpful reminder for customers not to miss out any chances of purchasing lower-priced products. 

Make the Sales Campaign More Impressive

Countdown Timer is a must-have tool for any sales campaign. The countdown timers will arouse customers curiosity and excitement. Hence, they will feel encouraged and willing to make purchases. 

Drive Sales Effectively

It is common customer psychology that they are likely to hurry-up when seeing the time of discount is running out right in front of their eyes.  So the fear of missing out will urge them to grasp the chance to buy the products. 

Help Customers Make a Purchasing Plan

Because customers know the schedule of the event, they will be more active in purchasing at the appropriate time. For example, when you like a T-shirt which is sale-off, but you have to spend money on other necessary items. You can choose to buy that favorite T-shirt later because you know the discount period is not over. The timer also helps customers to follow the coming event schedule to timely join and have a great shopping experience. 


Applications Of Countdown Timer

Countdown the Sales on Discounted Products

Adding a countdown timer right next to a discounted product will attract customers and let them know they have limited time to grab the chance. 

Countdown Timers for Storewide Sales 

If the store has a lot of tempting offers, they can add the countdown timer at the home page or most viewed pages to attract customers’ attention. The appealing offers such as “50% off for all women wear” or “Buy three for one” displayed at the easy-to-see places will be more friendly to customers and drive sales effectively. 

Add Countdown Timer for a Discount Code

It is an effective way to set countdown timers for discount codes. Customers will not throw away the chances of getting codes to apply to their orders. 

Add Countdown Timer for Special Shipping

Online stores should use this method to enhance customers experience and increase the stores' sales. As a typical example, Amazon has applied this method for years and achieved spectacular success. Admins can set the reward for a specific time. If customers make purchases at that time, they will receive the appealing offers such as free shipping or high-class shipping along with the discount.

Add Timer for Coming Events & Products

The countdown timer is a good reminder for customers about the release date of coming items or events. It effectively promotes the events to new visitors and alert customers who are seriously interested in the upcoming products/events. 


Highlight Features

Two Types Of Countdown Timer

The extension offers two types of countdown timers. The first type is Before Start Countdown running before the campaigns begin with the aim of notifying and attracting customers. The second type is Time Remaining Countdown which shows the remaining time of the events to inform customers and create a sense of urgency among them. Stores can make sales campaigns more impressive with ease by this outstanding feature. 


Show Countdown Timers Based On Conditions

Depending on the situations of the stores, admin can set up countdown timers based on specific conditions. In details, there are four cases in which countdown timer activates including All products with a special price, Specific products with a special price, Inherit conditions from catalog rules, and None product base.  In the first case, the countdown timers will appear right next to all products with special price. Secondly, the countdown timers are displayed next to the products with specific conditions which are already configured by admins. For instance, skirts with size S and white color will be enclosed countdown timers.  Third, the products which are under specific catalog price rules will be shown with countdown timers. The rules are already set by the admins at the backend. In the final case, when the store launches the campaign for upcoming events or coming soon items, the countdown timer will be displayed without any specific conditions. 


Five User-Friendly Customizable Templates

Mageplaza provides store admins with five different designs of countdown timers. Each sample has its specialty in color, shape, and other additional elements which brings more options for the stores to make their products or events more attractive. Besides, these available templates can be customized easily to match the stores' theme.


Schedule Of Countdown Timer

With this extension, the store admins can set the schedule for countdown timers at the backend. If the sales do not depend on the product price, admins also can set the time for the beginning and end of the events. For products which stores offer the discount, the running time of countdown timers can be limited based on the discount time. This feature helps stores control and manage the operation of countdown clocks effectively and systematically. 


More Features

Allow Widget 

Admins can flexibly select the places to add countdown timers thanks to widget supported

Allow Snippet

Snippet enables admins to show countdown timers anywhere easily

Manage In The Grid

Allow viewing, editing all the countdown timer rules in the Countdown Timer grid

Rule Priority

Admins can set the rules for each countdown timer 


Full Feature List

For Store Admins


  • Enable/Disable the module

Create Rules

  • Name a new rule
  • Activate/Deactivate the rule
  • Choose the store views
  • Apply the rule to specific customers
  • Apply the rule by conditions
  • Set the rule priority
  • Turn on/Turn off Before Start Countdown 
  • Choose a type for Before Start Countdown 
  • Turn on/Turn off Time Remaining Countdown 
  • Choose a type for Time Remaining Countdown
  • Use Custom CSS to customize the types of clocks


  • Display the countdown clock on Category Page or Product Page 
  • Use widget or snippet to show the countdown clock anywhere on store site


For Customers

  • Easily notice about special offers at stores
  • Effectively plan to purchase discounted products or join events
  • Enjoy a better shopping experience on the store site



Q: Can I use a countdown clock for upcoming products at my store?

A: Yes, you can do it easily by enabling Before Start Countdown. The clock will show the time before the products have been released. 

Q: Can I add any title to the countdown timers as I want?

A: Yes, there are title and custom CSS sections so you can add any titles for your campaigns as you wish. 

Q: Are there any available clock styles to choose?

A: Yes, Countdown Timer by Mageplaza offers 5 ready-to-use clock styles so that store owners can select to use instantly. Besides, these are customizable clocks so admins can make changes with ease via custom CSS. 

Q: If I would like to apply countdown for all discount product, which condition should I choose?

A: You should select All products with special price at the Apply For the section in the admin backend. 

Q: How can I apply the countdown for specific products?

A: At the admin configuration section, firstly select Specific products with special price at the Apply For section. Secondly, at the Condition tab, please add the conditions to sort out the specific products. 

Q: I already create some Catalog Price Rules. Can I activate the countdown timer based on it?

A: Yes, definitely. Firstly, go to select Specific products with special price at the Apply For section. Secondly, please select the Catalog Price Rules from the available drop-down list.



Frontend | Backend



User Guide | Installation Guide  

Technical Specifications

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Seller profile


Seller contact



Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current), 2.1 (obsolete), 2.2 (obsolete)

Commerce on prem (EE): 2.3 (current), 2.1 (obsolete), 2.2 (obsolete)


Stable Build


22 April, 2019


Extensions, Content & Customizations, Personalization & Experience Management, Product Content, Rich Media

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.1 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    Initial release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

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