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Overview
Back to topAbandoned Cart Email extension by Mageplaza is designed to help online businesses reduce their cart abandonment rate. By sending reminder emails to customers, abandoned carts can be converted into a large number of revenues for a store.
The introduction of the Mageplaza Abandoned Cart Email extension for Magento 2 brings exciting features to increase efficiency and reduce store admins’ workload. It is now easy for admins to create emails, attach coupons, as well as manage emails in bulk. Besides, they can also track email status and customer behaviors via detailed reports and develop improvement strategies accordingly.
Features
- Easy to customize email groups
- Automatic promotional vouchers creation ally
- Personalized emails support
- Smartly-designed email templates
- Automatic reports on the improvement
- Email logs of all sent abandoned cart emails
- Abandoned products report
- Cart board
- Completely integrated with Google Analytics UTM
- SMTP integration support
Problems & Solutions
Problems
Cart abandonment has always been the biggest problem that every online merchant faces. According to recent research by Statista, a prestigious online data collector and statistics analyst, in the last quarter of 2017, the percentage of the abandoned cart rate for US online retailers reached up to an average of 77%. It means that only nearly one-fourth of the total orders were completed during that time. In other words, these online merchants would have had the opportunity to increase their revenues by four times higher than what they actually gained. Therefore, helping online business owners fulfill their scopes is among the top concerns.
With Magento merchants, they are empowered to get notifications over every abandoned email. As such, store owners can send emails to inform buyers of their forgotten carts individually. However, the amount of abandoned rate is as high as nearly 80% that it is impossible for shop admins to send emails to every online shopper one by one.
Solutions
Mageplaza Abandoned Cart Email extension opens a new way for online Magento merchants to handle this problem. Once this module is installed on their stores, shop admins can reduce a huge amount of workload to minimize abandoned carts, as reminder emails will be automatically sent to customers to encourage them to come back and complete their purchases. Abandoned carts will be recovered, consequently leading to an increase in sales.
Highlight Features
Create Unlimited Email Templates
With this extension, shop admins are enabled to generate an unlimited number of emails to apply to different groups of customers. These emails can be configured to be sent through at a specific period of time and personalized to attach coupons or not. This feature is extremely helpful for stores that have different groups of customers.
Support Automatic Coupons
Admins can choose among various coupon rules to create vouchers to be attached to emails sent to customers. These coupons act as a motivation for shopping doers to complete their abandoned orders. Clear and easy to manage, this feature can be configured in the backend with different attributes to suit the store owner’s needs.
Integrate Google Analytics UTM
The combination with Google Analytics UTM helps shop owners identify exactly where buyers get access to their abandoned carts.
Log All Abandoned Cart Emails
This feature allows users to manage emails sent to customers more easily since every attempt to inform customers will be recorded into a grid. Included in each record is detailed information concerning customer emails, sending status, coupon code, and so on. By simply looking at the log, admins can keep track of all their activities in persuading shopping doers to come back.
Automatically Generate Improvement Reports
Another highlighted feature of this extension is its ability to automatically analyze and make reports about cart abandonment situations over time. In the report, shop admins can get to know the current abandoned rate of the store, recovery rate, and even errors in sending emails.
Detailed Checkout Abandoned carts Report
This report shows detailed statistics about Abandoned Cart Checkout. Statistics like abandoned cart quantity, rate, total revenue, or the amount saved after sending emails can be found here. Admins can also track detailed statistics in time periods by a grid.
Abandoned Product Report
Products that are abandoned will be recorded here, together with details such as product name, price, abandoned time, abandoned quantity, and abandoned revenue. The top 5 products being abandoned the most will be recorded and shown in 5 colors.
Shopping Behaviour Analysis
This report allows admins to track what customers were doing right before they abandon their carts. Results in percentage show which step is the problem; therefore, stores can track and make improvements accordingly.
Cart Board
Here you can find the sorting of abandoned carts into four types:
- Real-Time: When the abandoned time has not reached the default abandonment time.
- Abandoned: When carts are abandoned more than the set time, and no emails are left.
- Recoverable: When carts are abandoned more than the default time period, and emails are left by customers.
- Converted: When customers come back and purchase those abandoned carts.
Additional Features
Well-Designed Email Templates
There are 5 pre-made templates ready to use.
Sent Email Management
Keep track of sending email status via email logs and reports.
Customizable Emails
It is easy to personalize emails for different customers or group buyers.
Mass Actions
Send several emails or delete email logs at the same time.
SMTP Performance Support
The module is perfectly compatible with SMTP.
Unlimited Coupon Rules
Easy to create and apply numerous different rules for coupons.
Full Feature List
For Admins
- Able to create unlimited emails sent to customers to encourage them to come back and complete their orders
- Free to choose among numerous smartly designed templates
- Easily customize sending date and time, sender, and template for each group of customers
- Able to attach personal coupons to specific emails
- Able to delete abandoned cart emails from logs
- Track where the link brings buyers back to complete their orders by integrating Google analytics
- Create unlimited coupon rules, coupon codes, and coupon validation
- Easily keep track of emails sent to customers in a grid, including details such as receivers, subjects, coupon codes, and email sending status
- View detailed information on each email sent to shoppers
- Able to take mass action like delete email in a bulk
- Able to resend more emails to a customer email address
- Evaluate progress via daily or monthly reports, which comprise of recovery rate, error rate, and current abandoned rate
- Other detailed reports include Shopping Behavior Analysis, Abandonment Checkout Report, and Abandoned Product Report
- Admins can send a test email to check the abandoned cart email function
- Abandoned Cart Email extension works well with other Mageplaza extensions: SMTP, GDPR, Reports.
For Shoppers
- Get notification about their forgotten carts via their email
- Be able to get back to their shopping carts with only a single click
- Have a chance to receive discount coupons or other advantages when completing abandoned orders
FAQs
Q1: Is the Abandoned Cart Email module compatible with Mageplaza SMTP?
A: Yes. It is also compatible with almost all other third-party modules.
Q2: Does this extension track if it is a guest checkout?
A: It can track guest checkouts as long as there is an email left.
Q3: Are there any email templates ready to use? I don’t want to waste time creating a new one.
A: We provide 5 templates for you to use instantly. And if you want to customize the templates, you can do so quickly in the backend.
Q4: Are images included in the emails?
A: Images are automatically displayed in the emails.
Q5: When a buyer comes back and makes purchases, what will happen next?
A: The system will stop sending abandoned cart emails to that customer.
Q6: Can I send emails again if the receivers have not received them yet?
A: Yes, you can. There is a ‘Send Again’ option in the dropdown list for you to select in the Action column.
Q7: How can I check what the emails look like before sending them?
A: Admins can choose the ‘Preview’ option in the logs to recheck emails before sending them. It is also possible to send test emails to your preferred email addresses, which can be set up in the General configuration.
Demo
Documentations
User Guide | Installation Guide | Changelog
Policy
25-day Refund Policy | Lifetime Update | 1-Year Free support
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Current Version
4.0.2
Adobe Commerce platform compatibility
Open Source (CE): 2.3 (current), 2.4 (current), 2.1 (obsolete), 2.2 (obsolete)
Commerce on prem (EE): 2.3 (current), 2.4 (current), 2.2 (obsolete)
Type
Stable Build
Updated
21 June, 2021
Categories
Extensions, Marketing, Email Marketing, Marketing Automation
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top4.0.2:
- Compatible with Open Source (CE) : 2.4
- Compatible with Commerce on prem (EE) : 2.4
- Stability: Stable Build
-
Description:
Supported Magento v2.4
1.4.8:
- Compatible with Open Source (CE) : 2.3
- Compatible with Commerce on prem (EE) : 2.3
- Stability: Stable Build
-
Description:
- Improved work flow and performance
1.4.7:
- Compatible with Open Source (CE) : 2.3
- Compatible with Commerce on prem (EE) : 2.3
- Stability: Stable Build
-
Description:
- Fixed minor bugs
1.4.5:
- Compatible with Open Source (CE) : 2.3
- Compatible with Commerce on prem (EE) : 2.3
- Stability: Stable Build
-
Description:
- Fixed minor bugs
1.4.3:
- Compatible with Open Source (CE) : 2.3
- Compatible with Commerce on prem (EE) : 2.2 2.3
- Stability: Stable Build
-
Description:
- Compatible with Magento v2.3.4
1.4.1:
- Compatible with Open Source (CE) : 2.2 2.3
- Compatible with Commerce on prem (EE) : 2.2 2.3
- Stability: Stable Build
-
Description:
- Abandoned Cart New Features:
+ Abandoned Checkout Report
+ Cart Board Report
+ Shopping Behavior Analysis
+ Abandoned Product Report
- Compatible with Magento 2.3.1
- Fixed minor bugs
1.2.0:
- Compatible with Open Source (CE) : 2.1 2.2
- Stability: Stable Build
-
Description:
CHANGELOG
### v1.2.0
Released on 2018-06-07
Release notes:
- Admin can send the test email.
- Fixed bugs:
+ The price of the cart is not formatted according to store standards.
+ The subtotal needs to be shown with the tax or not, based on the tax configuration.
### v1.1.3
Released on 2018-04-10
Release notes:
- Add test product to email preview
- Move admin menu to Magento Marketing menu
- Update copyright
### v1.1.2
Released on 2018-01-03
Release notes:
Fix bug send email on Magento 2.1.x
### v1.1.1
Released on 2017-12-05
Release notes:
- Update email template using header & footer from Magento design
- Improve checkout Url for store
- Fix bug missing email subject when using design email template
### v1.1.0
Released on 2017-12-01
Release notes:
Support multi-stores
### v1.0.1
Released on 2017-11-22
Release notes:
- Compatible with Magento 2.2.x
### v1.0.0
Released on 2017-09-27
Release notes:
- Initial version
1.1.3:
- Compatible with Open Source (CE) : 2.1 2.2
- Stability: Stable Build
-
Description:
CHANGELOG
### v1.1.3
Released on 2018-04-10
Release notes:
- Add test product to email preview
- Move admin menu to Magento Marketing menu
- Update copyright
### v1.1.2
Released on 2018-01-03
Release notes:
Fix bug send email on Magento 2.1.x
### v1.1.1
Released on 2017-12-05
Release notes:
- Update email template using header & footer from Magento design
- Improve checkout Url for store
- Fix bug missing email subject when using design email template
### v1.1.0
Released on 2017-12-01
Release notes:
Support multi-stores
### v1.0.1
Released on 2017-11-22
Release notes:
- Compatible with Magento 2.2.x
### v1.0.0
Released on 2017-09-27
Release notes:
Initial version
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
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