Google Shopping ads Channel

Compatible With: Community 2.2, 2.3 Enterprise 2.2, 2.3

Tech Specifications

Current Version:
Stable Build
29 April, 2019
Extensions, Marketing, SEO/SEM, Marketing Automation, Advertising


Seamlessly connect your Magento admin with Google Merchant Center and Google Ads. Leverage Google machine learning through Google Smart Shopping campaigns.

Other Extensions by Magento an Adobe Company


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With Google search being utilized in over 70% of online consumer shopping or browsing journeys, and Google Shopping ads accounting for 60% of all ad clicks, it’s an understatement to say that the Google network is an important way to reach potential buyers.

With Google Shopping ads Channel in Magento you can unlock the power of the Google advertising network in one end-to-end solution.

Seamlessly connect Magento with Google Merchant Center and Google Ads. By leveraging your Magento configurations and product catalog, Google Merchant Center onboarding and ongoing maintenance are streamlined and simplified. As your business and eCommerce store changes, Magento stays in sync with Google so you never have to worry about advertising out-of-stock products or inaccurate product pricing. 

Leverage Google’s newest ad type, Smart Shopping campaigns, that utilizes AI and machine learning to simplify your ad management, maximize conversion value, and expand your reach. Through the Magento admin you can easily create Google Smart Shopping campaigns where you only need to set a daily budget and then Google’s machine learning does the rest. Google Smart Shopping will optimize for the highest return on ad spend by automatically choosing which products to advertise, how much to bid, who to target, and which ad creative to show. You can track the performance of your campaigns at the campaign and account level within Google Shopping ads Channel. 

Reach more shoppers looking for what you sell with a Google Smart Shopping campaign in Magento.


Account & Pricing 

The extension will create a new Google Merchant Center and Google Ads account on your behalf during on-boarding. Although the extension is free, in order to actively publish ads on the Google network you will be required to enter payment information on Google’s site. There is no minimum and you only pay when users click your ads. Read more about Google costs here.



  • End-to-end functionality all within Magento for both Google Merchant and Google Ads
  • Simple onboarding using an intuitive step-by-step approach  
  • Utilize your existing Magento attributes to conform to Google’s strict product data schema
  • As your product catalog changes, updates will be sent automatically to Google so your product and pricing information are never out of sync
  • Resolve Google errors with an easy to read dashboard within Magento
  • Simplify your ad management and maximize conversion value by utilizing Google’s AI and machine learning technology, Smart Shopping campaigns
  • No need to be a marketing guru, you can create Smart Shopping campaigns by simply adding a daily budget
  • If more targeted advertising is desired, you can choose which products to advertise
  • Automatically install gtag to use with Smart Shopping campaigns 
  • Review campaign performance directly from the Magento admin with intuitive reports, or utilize Magento Business Intelligence for more robust analysis 


Support & Documentation 

FAQs, documentation, and other technical info can be found here


Open Source 

To report bugs or issues with the extension, OS merchants can send an email to channels@adobe.com, and we will respond as we’re able. For questions about the extension refer to the documentation, if you don’t see your answer leave a comment in the Q&A section below.



Commerce merchants should raise a ZenDesk ticket from their Magento account to receive support for Google Shopping Ads Channel. 

Release Notes

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  • Compatible with CE: 2.2 2.3
  • Compatible with EE: 2.2 2.3
  • Stability: Stable Build
  • Description:

    Release Notes - 1.1.1
    Compatible CE: 2.2.4+
    Compatible EE: 2.3.0, 2.3.1
    Stability: Stable build
    Create Google Merchant Center Account (GMC)
    Claim / Verify GMC
    Sync your Magento catalog with Google Merchant Center All except gift cards, grouped, simple w/ required options, and bundled products with dynamic pricing.
    Send product updates to GMC
    See and resolve errors in app
    Create Google Ads Account
    Insert gtag on site
    Create and modify Smart Shopping campaigns
    Review campaign and account performance


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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