Overview
Back to topOrganizations often have their customer data in disparate systems and multiple formats making it difficult to deliver relevant and consistent personalized experiences at scale. Adobe customers can now personalize shopping experiences in real-time by delivering highly relevant site content and promotions in Adobe Commerce, customized to AI-powered audiences built and managed within Real-Time CDP. Adobe's Real-Time CDP serves as the unified data platform for B2C and B2B customer information with centralized segment management, privacy and governance framework, and enables audience activation in the moment. With this integration, Adobe Commerce provides consistent personalized experiences in real-time at scale for unknown visitors and known shoppers using richer datasets from Real-Time CDP.
Features:
- Adobe Commerce as a destination in Real-Time CDP
- Real-Time CDP audiences available in Adobe Commerce admin panel to personalize cart price rules using Commerce storefronts as well as headless implementations.
- Real-Time CDP audiences available in Adobe Commerce admin panel to personalize dynamic blocks in Commerce
- Commerce in-session personalization using manual and AI-driven segmentation from Real-Time CDP
- Centralized segment management in Real-Time CDP offering higher performance and scale for promotions and rules in Commerce
Technical Specifications
Back to topSeller profile
Seller contact
Current Version
1.1.0
Adobe Commerce platform compatibility
Commerce on prem (EE): 2.4 (current)
Commerce on Cloud (ECE): 2.4 (current)
Type
Stable Build
Updated
26 May, 2023
Categories
Extensions, Marketing
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.1.0:
- Compatible with Commerce on prem (EE) : 2.4
- Compatible with Commerce on Cloud (ECE) : 2.4
- Stability: Stable Build
-
Description:
Audience Activation 1.1.0 release notes can be found on Experience League: https://experienceleague.adobe.com/docs/commerce-admin/customers/audience-activation.html#release-notes
1.0.1:
- Compatible with Commerce on prem (EE) : 2.4
- Compatible with Commerce on Cloud (ECE) : 2.4
- Stability: Stable Build
-
Description:
Audience Activation 1.0.1 release notes can be found on Experience League: https://experienceleague.adobe.com/docs/commerce-admin/customers/audience-activation.html#release-notes
1.0.0:
- Compatible with Commerce on prem (EE) : 2.4
- Compatible with Commerce on Cloud (ECE) : 2.4
- Stability: Stable Build
-
Description:
Initial version 1.0.0
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor