Listrak Retail Solution

Listrak Retail Solution

by Listrak
Technology Partner Select
Compatible With: Community 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3 Enterprise,,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14, 1.14.1, 1.14.2, 1.14.3

Tech Specifications

Current Version:
28 November, 2017
Extensions, Marketing, Marketing Automation
License Type:


Listrak’s customer-centric data approach connects digital marketers and consumers through personalized, multichannel strategies.

Other Extensions by Listrak


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The Listrak extension for Magento allows a client to seamlessly sync their Storefront and Listrak accounts via small amounts of JavaScript frontend code and the use of the Magento API. The data collected enables online merchants to trigger email subscriptions, access their Listrak account’s library of solutions, and reach optimal engagement with their customers.

Developed and maintained by Listrak developers, the extension connects the Listrak platform directly to Magento stores, and enables access to Listrak’s complete portfolio of retail solutions. The Listrak extension for Magento 2.0 enables online merchants to reach customers at the right time and the right place, regardless of the source, channel or device used.

A Listrak account is required to utilize the following features and additional fees apply. Please contact Listrak to setup your account.


Digital Marketing Platform

Orchestrate customer-centric campaigns that are optimized for performance and centered around each individual’s consumer behavior. From our single, integrated marketing platform, design, personalize, test, schedule and deploy highly relevant and timely campaigns. The platform offers:

  • Access to all customer and campaign data from one login     
  • Accessible and usable technology
  • Listrak Conductor, our proprietary cross-channel automation tool
  • Listrak Composer, which allows streamline creation of responsive email campaigns through a drag-and-drop interface
  • Actionable insights and analytics
  • Scheduled reporting
  • Automated A/B and multivariate testing

With the Listrak digital marketing platform, our suite of solutions is ready-to-use and designed to meet industry-specific needs. Solutions include:


Personalization Suite

Listrak’s Personalization Suite delivers personalized product and content. Create a true 1:1 experiences on-site, in emails and in programmatic ads – specifically tailored with content and products informed by each shopper’s individual preferences and behaviors.


Product Recommendations

Listrak’s machine learning algorithms take millions of individual consumer signals into consideration to understand the best product for each shopper. With dynamic, real-time product recommendations, you can automate and optimize your merchandising decisions and feel confident that you are showcasing the right products that will deliver the best user experience, and ultimately, convert.


Content Personalization

Listrak’s Content Recommendations tool makes it easy to deliver the most impactful content, right to the inbox, with minimal time and resources needed from your team. Articles, videos, blog posts, recipes and tutorials can be recommended, based on each subscriber’s individual preferences.



Listrak Exchange allows you to connect your email and customer database in near real-time, directly to your ad platforms, including Facebook, Instagram, Google and Twitter, streamlining creation time while ensuring all audiences are in sync and easily accessible. Spend ad dollars more efficiently by targeting relevant audiences. Save time and resources with automation.


Programmatic Display Advertising

Our Programmatic Marketing solution provides the visibility and tools to understand the effectiveness of each ad served across the purchase funnel, by reporting on ROAS and incremental lift. Dynamically populate ad content with personalized product recommendations based on algorithms that align with each shopper’s individual buying signals.


Mobile Engagement

Increase the effectiveness of your messaging and drive additional conversions by supplementing your campaigns with SMS. SMS is a direct line to your shoppers and allows you to acquire, engage and nurture shoppers via in-store email acquisition, sweepstakes, loyalty and broadcast.



On-Site Acquisition

A pop-up or full screen takeover that shows upon entry to or exit from your website is an effective way to grow your marketing list with new subscribers. Creative can be customized to fit the brand and all controls are accessible within the application. Test strategies like offers and timing, and easily choose what URLs should include or exclude the solution. The solution is compatible with Google’s latest pop-up policy for mobile, and no HTML coding is required.


Welcome Series

Listrak’s Welcome Series can build your brand’s first impression by personally engaging each subscriber with content curated to their interests. Automatically send a series of messages to new email addresses collected from your website, in-store POS, SMS campaigns, social media Lead Ads and any other touchpoint where your brand acquires new contacts.


Preference Center

Listrak’s Preference Center helps you gain key insights and reduce churn. Our integrated, customized preference centers capture self-identified preferences from your shoppers. Each is designed – with your guidance – to collect the most important pieces of information early in the subscriber relationship. Segmentation and personal, one-to-one campaigns can be developed from this information. Preference Centers allow subscribers to opt down, choosing the cadence and type of communications desired instead of unsubscribing from all campaigns.



Listrak has perfected the process of email acquisition via sweepstakes, contests and other viral campaigns. We can develop a personalized sweepstakes, through a combination of strategy, technology and creative design that results in an increase in subscriber value, decrease in list churn, and prolonging of the customer lifecycle.


Advanced Retail Segmentation

Listrak’s Advanced Retail Segmentation allows you to use data from customers’ past in-store and online purchases to create highly targeted and relevant email campaigns that engage customers and drive additional sales. The ability to use historical customer purchase data helps more accurately predict future behavior. Marketers can now capitalize on customers’ expressed purchase intent shown by their most recent browsing behavior and their past purchases to deliver the right message that will move them along the path towards their next purchase.


Product Alerts Suite

Automatically notify shoppers when inventory levels or prices change. Allow consumers to sign up directly on-site, or send alerts to those who visit a product page and do not purchase.


Back in Stock Alerts

Send a series of messages if someone signs up to be alerted when an item comes back in stock, or send one single alert to a previous browser.


Price Drop Alerts

Trigger an email automatically to shoppers that looked at an item but did not purchase, as soon as it goes on sale or has a price reduction.


Online Browse Abandonment

Listrak’s Browse Abandonment Solution is a behaviorally-based remarketing solution that allows retailers to capture active visitors and nurture them back to your website to take action. Browse Abandonment, used in conjunction with Product Recommender, uses shoppers’ browse data to create personalized messages featuring products that have been viewed or related products based on “viewed this, viewed that” or “viewed this, purchased that” algorithms.


Shopping Cart Abandonment

Listrak developed one of the first shopping cart abandonment solutions and remains the industry leader for creative, successful retail remarketing campaigns. Our Shopping Cart Abandonment solution recaptures lost revenue from your abandoned shopping carts by reaching back to those customers who didn’t complete a purchase with appropriately timed and personalized messaging to re-engage them and optimize the opportunity for conversion.


Lifecycle Marketing

Listrak’s proprietary Lifecycle Grid is the industry’s first actionable, advanced marketing system based on purchase recency, frequency and monetary value designed to keep customers active and buying. Turn one-time buyers into repeat customers with loyalty and winback campaigns. Re-engage dormant subscribers on your list with email sends that motivate them.


Recurring Automated Campaigns

Using Listrak’s Product Recommender, you can create Recurring Automated Campaigns featuring personalized recommended products to supplement your schedule of manually-curated broadcast campaigns. Build a single template and send at the desired cadence. Each email is created dynamically and automatically deployed, saving time needed to segment lists and create different versions of each message.



Listrak’s Transactional Email solution, including order and shipping confirmations, is designed to further engage your audience. Using our behaviorally triggered messaging platform, emails are deployed immediately. Comprehensive reporting allows you to continuously monitor results to optimize each campaign.



An eReceipt bring cross-channel engagement, offered in-store, and delivered in email. eReceipts provide the single greatest and most effective in-store acquisition point available. Once customers sign up, they are available to be reached across multiple channels and touchpoints.



Using Predictive Behavioral analytics and integrated Business Intelligence, Listrak automates email marketing design to proactively prompt customers to repurchase products. Analyzing product shelf-life, order history and desired cadence, we determine when to engage customers, for which products and at what frequency, then build campaigns to influence purchases.


Ratings & Reviews

Influence decisions at the right point in the sales cycle with Listrak’s Ratings & Reviews. Automatically incorporates the best reviews into email campaigns including shopping cart abandonment and product-specific campaigns. The solution seamlessly integrates with several industry-standard modules to utilize social proof in the email channel.

Release Notes

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  • Compatible with CE: 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Compatible with EE: 1.10 1.11 1.11.1 1.12 1.13 1.13.1 1.14 1.14.1 1.14.2 1.14.3
  • Stability: Stable Build
  • Description:

    -Fixed Bug in Confirmation Page Logic
    -Removed Ajax Track call on every page load. Now only tracks cart updates
    -Admin Panel Update
    -Code quality improvements Security fixes
    -Code quality improvements Security fixes
    -Code quality improvements Security fixes
    -Code quality improvements Security fix for attribute mapper
    -Product API minor fix
    -Product API improvements
    -Product API improvements Bug fixes
    -Browse tracking functionality
    -Session tracking improvements
    -Catalog retrieval improvements
    -Cart recreate improvements
    -Catalog Retrieval Improvements
    -Added Skip Category Functionality
    -Ignore Inactive Categories
    -Added Flat Table Support Block/Layout Improvements
    -Initial Release of JavaScript FrontEnd Version
    -Full Overhall of frontend to display JavaScript Code
    -Removed DB Tables that were no longer needed
    1.1.8 and Prior API Only Version


  • Compatible with CE: 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Compatible with EE: 1.10 1.11 1.11.1 1.12 1.13 1.13.1 1.14 1.14.1 1.14.2 1.14.3
  • Stability: Stable Build
  • Description:

    Admin Panel Update
    Code quality improvements
    Security fixes
    Code quality improvements
    Security fixes
    Code quality improvements
    Security fixes
    Code quality improvements
    Security fix for attribute mapper
    Product API minor fix
    Product API improvements
    Product API improvements
    Bug fixes
    Browse tracking functionality
    Session tracking improvements
    Catalog retrieval improvements
    Cart recreate improvements
    Catalog Retrieval Improvements
    • Added Skip Category Functionality
    • Ignore Inactive Categories
    • Added Flat Table Support
    Block/Layout Improvements
    Initial Release of JavaScript FrontEnd Version
    • Full Overhall of frontend to display JavaScript Code
    • Removed DB Tables that were no longer needed
    1.1.8 and Prior
    API Only Version


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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