Greyferret Customer Segmentation & Retention

Customer Segmentation & Retention with Greyferret
M2

TOTAL:
$0.00
Compatible With: Community 2.1

Tech Specifications

Integrator:
Current Version:
1.0.0
Type:
Stable Build
Updated:
04 July, 2017
Categories:
Extensions, Marketing
License Type:
Open Software License 3.0 (OSL-3.0)

Overview

Identify online customer behavior to enhance marketing campaigns with analytics based real time segmentation.

Overview

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Greyferret is a powerful insights and intelligence tool for optimizing online customer engagement and marketing ROI. Greyferret sits between your Magento store and your marketing services platform serving as the conduit of reliable, relevant and timely customer centric insights. Greyferret helps build comprehensive consumer segments, identify customers’ behavior in real time and drive definitive marketing campaigns that create mutual value for stakeholders and customers.

You will need a Greyferret account to get started. Click here to register. Select Magento as the eCommerce Platform and a plan of your choice based on the number of customers you have. Contact us for more detailed pricing information.

The Greyferret edge

  • Dig - Seamlessly connect Magento to multiple marketing platforms like MailChimp and Oracle Responsys
  • Discover- Aggregate vital consumer behavior data based on WHAT customers have purchased, HOW FREQUENTLY and HOW MUCH they spend, build smart segments and obtain actionable insights
  • Drive - Leverage Algorithms that push smarter, relevant segments back to customers’ marketing platforms and drive targeted response campaigns

 

Benefits

Greyferret helps ecommerce stakeholders to

  • Improve Retention: Proactively identify and engage customers at risk today or those that could in the future. Entice lost and inactive customers with meaningful win-back marketing actions
  • Optimize Conversions using Purchase Propensity: Predict ideal segments for a product cross sell and vice-versa
  • Look Alike Targeting: Make optimal recommendations to new acquisitions based on consumer trends across demographic and geographic indicators
  • Tip Over: Influence last mile conversion by winning over ‘engaged’ but under-monetized customers

How to Setup

  • Install Greyferret Module through Magento Connect.
  • Register at https://greyferret.com/ by selecting Magento as the eCommerce Platform and a plan of your choice based on the number of customers you have.
  • Login at https://greyferret.com/main using the credentials received through email.
  • Navigate to API Details Page of Greyferret and copy the API credentials.
  • Login to Magento Admin and Navigate to System - Configuration - LISTER API - Greyferret.
  • Configure the API credentials.
  • Schedule the cron to run during your low traffic time.
  • Save Config and Flush the Cache.
  • Kick Start Segmentation Intelligence in 1 Business day.

Release Notes

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1.0.0:

  • Compatible with CE: 2.1
  • Stability: Stable Build
  • Description:

    Customer Segmentation & Retention with Greyferret
    About Greyferret
    Greyferret is a powerful insights and intelligence tool for optimizing online customer engagement and marketing ROI. Greyferret sits between your Magento store and your marketing services platform serving as the conduit of reliable, relevant and timely customer centric insights. Greyferret helps build comprehensive consumer segments, identify customers’ behavior in real time and drive definitive marketing campaigns that create mutual value for stakeholders and customers.
    The Greyferret edge
    Dig - Seamlessly connect Magento to multiple marketing platforms like MailChimp and Oracle Responsys
    Discover- Aggregate vital consumer behavior data based on WHAT customers have purchased, HOW FREQUENTLY and HOW MUCH they spend, build smart segments and obtain actionable insights
    Drive - Leverage Algorithms that push smarter, relevant segments back to customers’ marketing platforms and drive targeted response campaigns
    Benefits
    Greyferret helps ecommerce stakeholders to
    Improve Retention: Proactively identify and engage customers at risk today or those that could in the future. Entice lost and inactive customers with meaningful win-back marketing actions
    Optimize Conversions using Purchase Propensity: Predict ideal segments for a product cross sell and vice-versa
    Look Alike Targeting: Make optimal recommendations to new acquisitions based on consumer trends across demographic and geographic indicators
    Tip Over: Influence last mile conversion by winning over ‘engaged’ but under-monetized customers

    How to Setup

    Install Greyferret Module through Magento Connect.
    Register at https://greyferret.com/ by selecting Magento as the eCommerce Platform and a plan of your choice based on the number of customers you have.
    Login at https://greyferret.com/main using the credentials received through email.
    Navigate to API Details Page of Greyferret and copy the API credentials.
    Login to Magento Admin and Navigate to System - Configuration - LISTER API - Greyferret.
    Configure the API credentials.
    Schedule the cron to run during your low traffic time.
    Save Config and Flush the Cache.
    Kick Start Segmentation Intelligence in 1 Business day.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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Reviews

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