Magento Platform
Open Source (CE)
2.2, 2.3

Tech Specifications

Current Version:
Stable Build
29 March, 2019
Extensions, Marketing, Email Marketing, CRM, Marketing Automation
License Type:
GNU General Public License 3.0 (GPL-3.0)


Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility.


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Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility.

This free connector enhances your store by allowing you to easily connect with your customers through personalized messages. E-commerce businesses and online retailers that are looking to retain loyal customers and maximize the post-purchase workflow of the customer journey are great candidates for this integration. Synchronize your Magento customer and purchase data within each user's profile in the Iterable platform to send promotional campaigns, coupon codes, order updates, and more. 


Account & Pricing 

A separate Iterable account is required to use this extension. Additional fees may apply. If you'd like to learn more about Iterable's features, registration, and pricing, please request a demo


Connector Features

  • Leverage your customer and purchase data within Iterable
  • Track cart updates, orders, and fulfillments
  • Create powerful browse and cart abandon automation workflows within Iterable
  • Segment on historical purchases, events, and customer attributes for marketing campaigns
  • Personalize transactional and marketing messages with customer data
  • Add coupon codes from your store to any campaign
  • Set up helpful out of stock notifications with workflows


Iterable Features

Seamless Cross-Channel Customer Engagement

World-class customer experiences start with the five key components of growth marketing success: audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

Audience Identification

Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. 

Dynamically segment your subscribers for highly targeted campaigns, then create lookalike audiences and retarget users on social media.

Flexible Data Integration

Leverage all your subscribers’ demographic, behavioral and event data—both internal and from third parties—in real time to trigger personalized messaging and campaigns.

Iterable’s flexible data model, modern APIs and universal webhooks retrieve information from any source at virtually unlimited scale.

Lifecycle Campaign Composition

Design sophisticated marketing campaigns, and trigger relevant messaging across email, mobile push, SMS, in-app, web push, direct mail, social retargeting and more.

Iterable’s drag-and-drop Workflow Studio allows you to add filters, schedule delays, automate triggers and activate messaging in a single platform.

Behavior-Based Personalization

Facilitate interactive conversations with each individual customer by creating highly targeted messaging that is unique to them, in that moment, wherever they are.

Build personalized, dynamic content with Iterable’s easy-to-use template builder, advanced handlebars logic, data feeds, and standardized snippets.

Performance Optimization

Improve critical campaign metrics through robust experiments of single and multivariate tests that will auto-select the winning content to boost opens, clicks and conversions.

The Iterable Intelligence Suite analyzes each user’s digital body language to optimize the best time, channel and frequency for maximum engagement.

Release Notes

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  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Updated for compatibility with Magento v2.3


  • Compatible with Open Source (CE) : 2.2
  • Stability: Stable Build
  • Description:

    Compatible with 2.2.*


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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