Compatible With: Community 2.0, 2.1, 2.2 Enterprise 2.0, 2.1, 2.2

Tech Specifications

Current Version:
Stable Build
23 April, 2018
Extensions, Content & Customizations, Personalization & Experience Management
License Type:
MIT License (MIT)


HiConversion Adaptive Optimization Cloud strengthens your eCommerce path-to-purchase by delivering the right experiences, to the right audience, at the right time. 

Other Extensions by HiConversion, Inc


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HiConversion Adaptive Optimization Cloud is based on the premise that actual visitors and customers of a company’s website are the best possible teachers. The software uses artificial intelligence to let customer behavior point the way to a more productive eCommerce site by continuously detecting and adapting to visitor preferences in real-time. With data-driven, actionable customer insight, you can engage more visitors, improve customer loyalty, and increase revenues from existing traffic.

The HiConversion extension adds a family of fully integrated testing and personalization applications to your Magento site, enabling you to grow revenue and gain a competitive advantage through the continuous optimization of customer experiences.

HiConversion is trusted by the world’s leading eCommerce brands like L’Oreal, Pier 1, Rockport, Lenscrafters, and many others. Please visit our site to learn more about we do.


You can acquire HiConversion’s suite of Adaptive Experience Optimization software without risk. Creating a HiConversion account is always free. Contact us for a custom quote for our Annual plans. For more details and to create a Free Account, please visit our Pricing page.


Why HiConversion?

The window of opportunity to make a sale in eCommerce has shrunk to mere seconds. Customer experience has become the dominant and determining factor of success of any online brand.

HiConversion’s Adaptive Optimization Cloud is a real-time solution to the dynamic problem of determining, adapting to, and delivering the experiences that customers expect based on their constantly changing behavior. It is built for e-Commerce brands seeking consistent improvement and actionable insights through our adaptive customer experience optimization.

Key capabilities include:

  • Real-time. Self-learning algorithms adapt to visitor preferences using real-time signals to stage the right buying experiences, for the right audiences, at the right time.
  • Unified. Disparate, non-compatible web and experience data sets come together under a single big data analytics architecture, enabling real-time algorithm data analysis.
  • Integrated. All optimization tools are integrated into a single platform and share the same application logic, fully leveraging positive cross-variable interactions to maximize global results.
  • Personalized. Adapts to visitor preferences in real-time through AI-powered experience morphing, which continually engages different audiences with different treatments while tracking outcomes.
  • Feedback. Self-correcting feedback loops minimize the risk of optimization by overplaying good experiences while filtering out the bad ones in real-time, allowing brands to optimize many variables in parallel.


What’s Included

One-time activation of this extension will give you full access to all HiConversion products:

  • Virtualization – Innovate your site UX without programming or IT dependency. 
  • Personalization – Deliver personalized experiences to different audiences to uncover persuadable segments. 
  • Testing – Experiment with every aspect of content, layout, style, or functionality to maximize the potential of persuadable segments. 
  • Optimization – Let our algorithms unify all campaigns to produce directly measurable end-to-end results and accurate attribution. 
  • CX Analytics – Fully integrated testing and personalization data sets with extensive web analytics enable deep customer insights and accurate attributions.


What will the extension do?

Once activated, the extension will provide all customer experience analytics and adaptive optimization capabilities:

  • Data Capture: This connector provides a rich data collection right out-of-the-box. There is no need for custom tagging of your site. Any additional custom events and metrics can be provisioned through our application interface.
  • Analytics enablement: This first role for the extension is to provide collection of non-personal web visitor and e-commerce meta data sets. Rich analytics charts will ‘light up’ directly out-of-box.
  • Optimization enablement: The second role for the extension is to enable client-side testing, targeting, personalization, and customer experience optimization. To minimize technical complexity and IT dependency, we provide a visual designer tool that will enable you to visually provision your optimization campaigns. The visual designs are then translated into lines of code that are transparently executed by the visitor browser during the web page rendering process. You can change every aspect of site layout, content, style, or functionality without ever touching your Magento server-side code.


What if we need help?

 This extension is fully managed and supported by HiConversion. Contact our service desk at support@hiconversion.com with any questions or more hands-on assistance.

Release Notes

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  • Compatible with CE: 2.0 2.1 2.2
  • Compatible with EE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    -Bug fix for product category issue
    -Added credit card type
    -Fixed missing image collection


  • Compatible with CE: 2.0 2.1 2.2
  • Compatible with EE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Added more detailed product information
    - Added platform version and edition information
    - Fixed Issues with Cart Data


  • Compatible with CE: 2.0 2.1
  • Stability: Stable Build
  • Description:

    Initial Magento 2.0 release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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