Compatible With: Community 2.0, 2.1, 2.2 Enterprise 2.0, 2.1, 2.2

Tech Specifications

Current Version:
Stable Build
05 April, 2018
Extensions, Content & Customizations, Personalization & Experience Management
License Type:
MIT License (MIT)


HiConversion - customer powered testing and personalization of eCommerce.

Other Extensions by HiConversion, Inc


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HiConversion: We start with the premise that nobody really knows what customers like and that customer sentiment and preferences are changing all the time. Instead of just pushing the new experiences and hoping for the best we use self-learning algorithms to detect and adapt to customer preferences in real time – in essence we let customers pull experiences they actually like. This eliminates the risk of testing and personalization while producing sustainable revenue growth.

Brands are spending 90% of budgets and resources to drive traffic to sites that have 2% conversion rate and 70% cart abandonment. Even more challenging is that we are at the beginning of a new industrial age called ‘The age of the customer.’ The new competitive advantage is now knowledge of and engagement with customers.

This extension adds a family of fully integrated testing and personalization applications to your Magento site enabling you to grow revenue and competitive advantage through continuous optimization of customer experience.

HiConversion is trusted by the world’s leading e-commerce brands like L’Oreal, Pier 1, Rockport, Lenscrafters, and many others. Please visit our site to learn more about we do.


You can acquire HiConversion’s family of products without any risk. HiConversion account is always free.

Contact us for a custom quote for our Annual plans.

For more details and to create a Free Account, please visit our Pricing page.

Why HiConversion?

We call it Adaptive Optimization of customer experience: ability to stage the right buying experiences for the right audiences at the right time.

Competitors: Other testing and personalization solutions are starting with the premise that the merchant, or agency, knows what customers like and that customer preferences are static. The role for these tools is to enable push and validation of the new experiences. This approach is very risky and produces unsustainable results.


What’s Included

One-time activation of this extension will give you a lifetime of access to all HiConversion product offerings:

Virtualization – Innovate your site UX without programming or IT dependency. 
Personalization – Deliver personalized experiences to different audiences to uncover persuadable segments. 
Testing – Experiment with every aspect of content, layout, style, or functionality to maximize the potential of persuadable segments. 
Optimization – Let our algorithms unify all campaigns to produce directly measurable end-to-end results and accurate attribution. 
CX Analytics – Fully integrated testing and personalization data sets with extensive web analytics to enable deep customer insights and accurate attributions.

What will the extension do?

Once activated, the extension will provide all customer experience analytics and optimization capabilities:

Analytics enablement: This first role for the extension is to provide collection of non-personal web visitor and e-commerce meta data sets. Super rich analytics charts will ‘light up’ directly out-of-box.

Optimization enablement: The second role for the extension is to enable client-side testing, targeting, personalization, and customer experience optimization. With it you can change every aspect of your site layout, content, style, or functionality without ever touching your Magento server side code.

What will the extension do?

Once live, the extension will provide all analytics and optimization capabilities. These include:

Data Capture: This connector provides a rich data collection right out-of-the-box. There is no need for custom tagging of your site. Any additional custom events and metrics can be provisioned through our application interface.

Optimization: The second role for the extension is to enable client-side testing, targeting, personalization, and customer experience optimization. To minimize technical complexity and IT dependency, we provide a visual designer tool that will enable you to visually provision your optimization campaigns. The visual designs are then translated into lines of code that are transparently executed by the visitor browser during the web page rendering process.

What if we need help?

This extension is fully managed and supported by HiConversion. Please feel free to contact our service desk at support@hiconversion.com with any questions or more hands-on assistance.

Release Notes

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  • Compatible with CE: 2.0 2.1 2.2
  • Compatible with EE: 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Added more detailed product information
    - Added platform version and edition information
    - Fixed Issues with Cart Data


  • Compatible with CE: 2.0 2.1
  • Stability: Stable Build
  • Description:

    Initial Magento 2.0 release


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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