Overview
Back to topAdds the W3C Digital Data Layer to your Magento 2 store. The Digital Data Layer is a standardised way of exposing data on your eCommerce site. By exposing your data in a single format, you do not need to expose data to multiple providers (e.g. an analytics provider and a tag management provider) in different ways.
On each page, the extension exposes a javascript object "digitalData" with the details of the page (e.g. URL, referer, categories) the user (e.g. profile info, language) and any products that appear on the page. Having a single data layer format means that each time you add a new vendor (e.g. a cart and browse abandonment solution, a recommendation provider or analytics solution) you do not have to re-implement a new vendor-specific data layer (which takes developer time to implement and will increase server load). The data layer also allows you to pass data (e.g. extended product attributes) to your vendors which you may not wish to make directly visible to your customers.
Features
- Helps manage marketing-ready metadata on Magento 2 stores.
- Collects user interaction information for use in analytics, reporting and personalization.
- Enables data scraping from the front end via JavaScript.
- Exposes data in a machine-readable format on the Magento 2 store for use by other providers.
- Exposes real-time page, product and user information.
- Configurable options to allow you to control the level of data exposed.
- Fully supports the W3C Digital Data Layer specification.
Benefits
- No need to duplicate your work to expose data to multiple providers.
- Pass data to vendors which you do not wish to make visible to customers.
- Collect product data from your site without requiring you to build a back-end integration.
- Speed of implementation, as product data is exposed in a standard way that we recognise and can work with immediately.
- Extended use of real-time data and decision making in creative and effective ways.
Configurable Options
Configurable options include:
- Which pages to expose the data layer on (or all pages).
- Expose stock level as a precise number, in stock / out of stock or not at all.
- Expose user group data (so you can pass segmentation data to your vendors) if required.
- Extended product attributes to expose.
Exposed Data
This extension exposes (among others) the following details in the data layer:
- Page Type
- Product Details (e.g. Title, SKU, images and thumbnails, price details, category information)
- Language
- User details
Examples
An example can be found at Digital Data Validator: Example and you can verify the output of your store here.
Technical Specifications
Back to topSeller profile
Seller contact
Current Version
1.2.3
Adobe Commerce platform compatibility
Adobe Commerce (on-prem): 2.4 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)
Magento Open Source: 2.4 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)
Type
Stable Build
Updated
26 February, 2024
Categories
Extensions, Content & Customizations
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.2.3:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
Bug fixes
- We removed a typed property to restore compatibility with versions of PHP lower than 7.4.
1.2.2:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
Fixed an occasional error on the successful checkout page involving bundled products.
1.2.1:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
Fixes for PHP 8.2 support.
This extension now requires PHP7.1 or later.
Fixed an issue where products without a category would not be captured in the data layer.
1.2.0:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
Support for capturing parent product information for Configurable, Bundle and Grouped products in the data layer.
1.1.2:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
Fixed PHP deprecation when retrieving product information.
1.1.1:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
PHP compatibility improvements
1.1.0:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
Option-based attributes now additionally include their label text in the data layer.
1.0.5:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
PHP 8.1 support
1.0.4:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
- Stability: Stable Build
-
Description:
- Updated to support Magento 2.4 and PHP 7.4
1.0.3:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
- Stability: Stable Build
-
Description:
- Will now escape characters correctly to prevent potential security issues
1.0.2:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
- Stability: Stable Build
-
Description:
- Updated to support PHP 7.3
- Configurable price fixes
- Fix flat catalog deleted product bug
1.0.0:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
- Stability: Stable Build
-
Description:
- Major Refactor to improve performance when fetching product details
- Safer JSON serializing
- Bug fix on Grouped Products where simple products are marked out of stock
0.1.5:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
- Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
- Stability: Stable Build
-
Description:
- Updated to support Magento 2.3.x and PHP 7.2.x
- Bug fix in Product Attributes exposure config setting. All user-defined attributes now available for exposure.
0.1.4:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2
- Compatible with Magento Open Source : 2.0 2.1 2.2
- Stability: Stable Build
-
Description:
- Updated namespacing to match 2.2.x validation
- Added Average Rating and Rating Count exposure
- Optionally don't fetch Linked Products
- Product List retrieval behind the enabled flag
0.1.3:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2
- Compatible with Magento Open Source : 2.0 2.1 2.2
- Stability: Stable Build
-
Description:
- Updated to Support Magento 2.2
- Bug resolved where Out-of-stock Group Products returned fatal error
- Included All option for Attributes to expose
0.1.2:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1
- Compatible with Magento Open Source : 2.0 2.1
- Stability: Stable Build
-
Description:
- Minor bug fixes for Enterprise Edition
0.1.1:
- Compatible with Adobe Commerce (on-prem) : 2.0 2.1
- Compatible with Magento Open Source : 2.0 2.1
- Stability: Stable Build
-
Description:
- Now supports Magento Enterprise Edition 2.0.x and 2.1.x
0.1.0:
- Compatible with Magento Open Source : 2.1
- Stability: Stable Build
-
Description:
- Initial Version of Fresh Relevance W3C Digital Data Layer
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor