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W3C Digital Data Layer

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Overview

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Adds the W3C Digital Data Layer to your Magento 2 store. The Digital Data Layer is a standardised way of exposing data on your eCommerce site. By exposing your data in a single format, you do not need to expose data to multiple providers (e.g. an analytics provider and a tag management provider) in different ways.

On each page, the extension exposes a javascript object "digitalData" with the details of the page (e.g. URL, referer, categories) the user (e.g. profile info, language) and any products that appear on the page. Having a single data layer format means that each time you add a new vendor (e.g. a cart and browse abandonment solution, a recommendation provider or analytics solution) you do not have to re-implement a new vendor-specific data layer (which takes developer time to implement and will increase server load). The data layer also allows you to pass data (e.g. extended product attributes) to your vendors which you may not wish to make directly visible to your customers.

 

Features

  • Helps manage marketing-ready metadata on Magento 2 stores.
  • Collects user interaction information for use in analytics, reporting and personalization.
  • Enables data scraping from the front end via JavaScript.
  • Exposes data in a machine-readable format on the Magento 2 store for use by other providers.
  • Exposes real-time page, product and user information.
  • Configurable options to allow you to control the level of data exposed. 
  • Fully supports the W3C Digital Data Layer specification.  

 

Benefits

  • No need to duplicate your work to expose data to multiple providers.
  • Pass data to vendors which you do not wish to make visible to customers.
  • Collect product data from your site without requiring you to build a back-end integration.
  • Speed of implementation, as product data is exposed in a standard way that we recognise and can work with immediately.
  • Extended use of real-time data and decision making in creative and effective ways.

 

Configurable Options

Configurable options include:

  • Which pages to expose the data layer on (or all pages).
  • Expose stock level as a precise number, in stock / out of stock or not at all.
  • Expose user group data (so you can pass segmentation data to your vendors) if required.
  • Extended product attributes to expose.

 

Exposed Data

This extension exposes (among others) the following details in the data layer:

  • Page Type
  • Product Details (e.g. Title, SKU, images and thumbnails, price details, category information)
  • Language
  • User details

 

Examples

An example can be found at Digital Data Validator: Example and you can verify the output of your store here.

Technical Specifications

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Seller profile

Fresh Relevance

Seller contact

E-mail

Integrator

Current Version

1.0.3

Magento platform compatibility

Open Source (CE): 2.3 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete)

Commerce on prem (EE): 2.3 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete)

Type

Stable Build

Updated

27 May, 2020

Categories

Extensions, Content & Customizations

Documentation

User Guides

License Type

Apache License 2.0

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.0.3:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Will now escape characters correctly to prevent potential security issues

1.0.2:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Updated to support PHP 7.3
    - Configurable price fixes
    - Fix flat catalog deleted product bug

1.0.0:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Major Refactor to improve performance when fetching product details
    - Safer JSON serializing
    - Bug fix on Grouped Products where simple products are marked out of stock

0.1.5:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Updated to support Magento 2.3.x and PHP 7.2.x
    - Bug fix in Product Attributes exposure config setting. All user-defined attributes now available for exposure.

0.1.4:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated namespacing to match 2.2.x validation
    - Added Average Rating and Rating Count exposure
    - Optionally don't fetch Linked Products
    - Product List retrieval behind the enabled flag

0.1.3:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated to Support Magento 2.2
    - Bug resolved where Out-of-stock Group Products returned fatal error
    - Included All option for Attributes to expose

0.1.2:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Compatible with Commerce on prem (EE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Minor bug fixes for Enterprise Edition

0.1.1:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Compatible with Commerce on prem (EE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Now supports Magento Enterprise Edition 2.0.x and 2.1.x

0.1.0:

  • Compatible with Open Source (CE) : 2.1
  • Stability: Stable Build
  • Description:

    - Initial Version of Fresh Relevance W3C Digital Data Layer

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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