w3cdatalayer_2.png

W3C Digital Data Layer
M2

TOTAL:
$0.00

Compatibility

Magento Platform
Open Source (CE)
2.0, 2.1, 2.2, 2.3
Commerce using on prem (EE)
2.0, 2.1, 2.2, 2.3

Tech Specifications

Seller:
Current Version:
0.1.5
Type:
Stable Build
Updated:
04 September, 2019
Categories:
Extensions, Content & Customizations
License Type:
Apache License 2.0
Policy:

Overview

Adds the W3C Digital Data Layer (digitalData) to Magento 2. The Digital Data Layer (DDL) is a standardised way to expose data on your eCommerce site.

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Overview

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Adds the W3C Digital Data Layer to your Magento 2 store. The Digital Data Layer is a standardised way of exposing data on your eCommerce site. By exposing your data in a single format, you do not need to expose data to multiple providers (e.g. an analytics provider and a tag management provider) in different ways.

On each page, the extension exposes a javascript object "digitalData" with the details of the page (e.g. URL, referer, categories) the user (e.g. profile info, language) and any products that appear on the page. Having a single data layer format means that each time you add a new vendor (e.g. a cart and browse abandonment solution, a recommendation provider or analytics solution) you do not have to re-implement a new vendor-specific data layer (which takes developer time to implement and will increase server load). The data layer also allows you to pass data (e.g. extended product attributes) to your vendors which you may not wish to make directly visible to your customers.

 

Features

  • Helps manage marketing-ready metadata on Magento 2 stores.
  • Collects user interaction information for use in analytics, reporting and personalization.
  • Enables data scraping from the front end via JavaScript.
  • Exposes data in a machine-readable format on the Magento 2 store for use by other providers.
  • Exposes real-time page, product and user information.
  • Configurable options to allow you to control the level of data exposed. 
  • Fully supports the W3C Digital Data Layer specification.  

 

Benefits

  • No need to duplicate your work to expose data to multiple providers.
  • Pass data to vendors which you do not wish to make visible to customers.
  • Collect product data from your site without requiring you to build a back-end integration.
  • Speed of implementation, as product data is exposed in a standard way that we recognise and can work with immediately.
  • Extended use of real-time data and decision making in creative and effective ways.

 

Configurable Options

Configurable options include:

  • Which pages to expose the data layer on (or all pages).
  • Expose stock level as a precise number, in stock / out of stock or not at all.
  • Expose user group data (so you can pass segmentation data to your vendors) if required.
  • Extended product attributes to expose.

 

Exposed Data

This extension exposes (among others) the following details in the data layer:

  • Page Type
  • Product Details (e.g. Title, SKU, images and thumbnails, price details, category information)
  • Language
  • User details

 

Examples

An example can be found at Digital Data Validator: Example and you can verify the output of your store here.

Release Notes

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0.1.5:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2 2.3
  • Compatible with Commerce using on prem (EE) : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Updated to support Magento 2.3.x and PHP 7.2.x
    - Bug fix in Product Attributes exposure config setting. All user-defined attributes now available for exposure.

0.1.4:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Compatible with Commerce using on prem (EE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated namespacing to match 2.2.x validation
    - Added Average Rating and Rating Count exposure
    - Optionally don't fetch Linked Products
    - Product List retrieval behind the enabled flag

0.1.3:

  • Compatible with Open Source (CE) : 2.0 2.1 2.2
  • Compatible with Commerce using on prem (EE) : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated to Support Magento 2.2
    - Bug resolved where Out-of-stock Group Products returned fatal error
    - Included All option for Attributes to expose

0.1.2:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Compatible with Commerce using on prem (EE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Minor bug fixes for Enterprise Edition

0.1.1:

  • Compatible with Open Source (CE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Now supports Magento Enterprise Edition 2.0.x and 2.1.x

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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Reviews

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