Improved Configurable Product

Improved Configurable Product

Compatible With: Community 2.0, 2.1, 2.2

Tech Specifications

Current Version:
Stable Build
27 March, 2018
Extensions, Content & Customizations, Product Content
License Type:
GNU General Public License 3.0 (GPL-3.0)


Improved Configurable Product extension offers product matrix view, automatic product attribute and URL updates for category and product pages and much more.

Other Extensions by Firebear Studio


Back to top

Improved Configurable Products extension for Magento 2 is a complete solution for enhancing configurables functionality, improving customer experience, and increasing conversion rate. The extension covers almost every functional aspect of the configurable products, making it much easier to use.

What is the extension, in three key features

Configurable product matrix

First of all, the configurable product matrix, which can convert the configurable product swatches to a table with all variations at hand. The matrix view is particularly useful for customers making bulk purchases by allowing adding multiple product variations to the cart simultaneously. As for the looks, the matrix view can also display tier prices and product stock.

Dynamic updates of the product and category pages

Second, the extension allows dynamic updates of the product page depending on the variation selected. The page URL, product name, description, SKU and price blocks are automatically updated according to the customer’s choices. All the above is also true for the category pages.

Customizable options for configurable products

Third comes the custom options support for configurable products. Every configurable product variation can now have a unique set of additional options which customers can choose. Whenever customer selects a configurable product variation the proper set of options is displayed.

These are the most prominent features of the extension. However, there is even more to tell and explore. Improved Configurable Product extension is continually developing and gains more functional updates. Check back here regularly to stay tuned for the latest news.


What do you get

  1. Increase conversion by precisely targeting promotion campaigns. Every configurable product variation has a unique URL you can make use of.

  2. Increase customers’ loyalty by offering a complete set of user experience enhancements. Your customers will love how they shop.

  3. Increase average order value with the product matrix view. Let your customers order configurables in bulk by adding multiple variations to the cart simultaneously.

  4. Improved SEO with integration. You get enhanced SERP with proper product variation description.


Extension Features

Flexible product page settings

Control which elements of the product page you want updated and where these elements should be displayed at your store theme.

Price block variations

Decide how you want the product price displayed. Some may prefer a price range; other will take advantage of the lowest price.

Custom shipping message

Display custom message to customers visiting the page in a set date interval. This can be a custom shipping message or a promotion. integration

Enhance SERP by installing the extension. Improved Configurable Products extension automatically handles all necessary meta.

Default product variation

Select a variation that should be selected by default. Save customers’ time and promote particular product variation.

Works with Full Page Cache and Varnish

Update product pages even while using caching software. The product attributes will be updated automatically even with the caching software running.

Three custom blocks

Display other relevant product attributes which you couldn’t otherwise. The extension allows you to display up to three additional attributes on the product pages.

Tier and group price support

Let customers know about the bulk discounts. The discounts for the number of items purchased can be displayed right at the product page.

Base Price extension support

Make sure to follow regulations. The extension supports Base Price, which displays price per volume value.


Full feature list

  • Custom options for configurable products

  • Product matrix grid

  • Dynamic content updates for category page

  • Custom shipping message

  • integration

  • Default product variation

  • Price range display

  • Flexible product page settings

  • Full tier and group prices support

  • Works with FPC and Varnish

  • Native color swatches support

  • Reduced number of add to cart steps

  • Three custom product attributes at the product page


Use cases

Why updating product attributes

More than a half of the store’s success comes from the loyalty of your customers. And the loyalty is something you strive for. It comes from the overall customers’ experience at the store. What affects the experience the most is how much information about the product or service is available.

That’s where Improved Configurable Product extension comes in to play. With the help of dynamically updated product attributes customers get all the necessary information about any product variation of their liking. Different product variations may come of different material or even manufacturer.

Having provided customers with all the necessary information on the variation you gain customers trust and loyalty. Needless to say that the more information customer gets, the less likely they ask for a refund. And less likely they will look for another store where they can be sure what product they are purchasing.

How to use default product variation

Sometimes the first impression is the deal breaker. When it comes to the fashion or clothes, consider it the double. That’s why having a default variation of a configurable products which comes in different colors and sizes may be the key to the customers’ attention.

Consider this. For the category pages, you can display whatever product variation you find will be the most in demand. Or the product variation you have loads of left in the warehouse. Just to make sure it gets sold out.

Why use product matrix view

It may not be as obvious as it sounds, but product matrix can win you lots and lots of customers. Especially if you know that your customers are likely to order more than a single variation of the product.

If you are a supplier, and the merchants are buying from you. The Improved Configurable Product extension will help a great deal. It eliminates the step of choosing the configurable product attribute and allows customers to add more than a single product variation to the cart.

By enabling matrix view, you let your customers decide how many shirts of size S of different colors they want. For each color customer specifies the number of items to be added to the cart. Then, selects another size and once again goes for every color. Much easier than selecting every single variation and clicking ‘Add to cart’ button tens of times.


Related product

Improved Configurable Product has proven itself a worthy purchase for every store running lots of configurables in terms of conversion, customer experience and SEO enhancements. Another useful extension that may save more time for the store management is Improved Import and Export extension by FireBear Studio.

The extension offers a quick and automated way of importing stock updates, customers, categories and almost any entity you can think of to the store. The extension comes with scheduled import and export jobs. It is a complete solution for managing the stock, prices etc.

The Improved Import and Export extension for Magento 2 comes with the following features:

  • Google Sheets as an import source

  • Tier prices can be imported along with products

  • Configurable products can be created on the fly

  • Automatic upload and synchronization of external product listing with Magento 2

  • CSV, XML & Google Sheets support

  • Flexible cron jobs (admin run, CLI)

  • Mapping of any data structure

  • Categories, attributes and values import

  • Orders, invoices, shipping export

  • Supported sources: FTP, SFTP, URL, Dropbox, Google Sheets

  • Support all product types, customers and orders

  • Magento 1 and Shopify products migration preset

  • User friendly and intuitive interface

  • Handles millions of products on single file

  • Average import speed - 3000 products/min.

Release Notes

Back to top


  • Compatible with CE: 2.2
  • Stability: Stable Build
  • Description:

    - Fully compatibility with Magento 2 Commerce & Cloud
    - Bugfixes


  • Compatible with CE: 2.2
  • Stability: Stable Build
  • Description:

    Issue fixes


  • Compatible with CE: 2.0 2.1
  • Stability: Stable Build
  • Description:

    - initial release
    - tier prices support
    - up to 5 custom attributes to update


Back to top
The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

Back to top


Back to top