Magento Platform
Open Source (CE)
2.0, 2.1
Commerce using on prem (EE)
2.0, 2.1

Tech Specifications

Current Version:
Stable Build
11 July, 2017
Extensions, Content & Customizations, Personalization & Experience Management
Supported Browsers:
Firefox Mac: 31, 38, 39, 40, 41 Windows: 31, 38, 39, 40, 41
License Type:
GNU General Public License 3.0 (GPL-3.0)


Discover new value in your existing site traffic. Deliver relevant, timely offers & personalized content to defined segments.


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Fanplayr  is an innovative eCommerce solutions company, tackling the most important and fundamental challenge in the space - converting a website visitor into a loyal customer. Fanplayr brings retailers the power to precisely target shoppers in real time, driving incremental revenue and profits by ensuring the most timely, relevant user experience for each of your shoppers.  

Personalized content, banners, messaging or offers are built and edited in Fanplayr's Creative Builder, satisfying your meticulous design standards.

Independent testing has shown Fanplayr reliably creates revenue per visit lifts over 20% in targeted segments, and increases customer acquisition by 13%.

How do we do it? First, by uniquely identifying each site visitor, Fanplayr combines shopping and purchase history with onsite behavioral attributes in the most robust rules engine in the business. Over 100 rules (such as timing, cart values and contents, geography, device type, traffic source, restricted brands...) define high and low converting groups of visitors and allow appropriate targeting of each segment.  Vary your content to each segment and measure the results with Fanplayr's powerful analytics tools, AB Testing and Offer Testing.

A Fanplayr account is required to use this extension. Click here to create an account.


  • Monthly Fee $1,000 per Million monthly site visitors, minimum monthly fee $300
  • Commission on sales that use a unique Fanplayr coupon code: 3.5%
  • Minimum contract term: 6 months, discounts for longer terms.
  • Integration fee: No Charge

Top and Bottom Line will shine with Fanplayr's approach to online content.

Fanplayr Features:

·      Real-time Offers

  • Cart Abandonment Offers
  • Site Abandonment
  • Engagement Offer
  • Upsell Offers
  • Product Specific Offers
  • Buy x Get y Free Offers
  • Managing Restricted Brands
  • Loyalty
  • Mobile Only

·      Coupon Security

  • Session Only Offers (no sharing)
  • Single Use Coupons

·      Creative Editor:

  • Build any content or offer to display to individual visitors or segments
  • Manage images, transitions, multiple device type views
  • Multiple languages, currencies

·      Personalization

  • Targeted Banners
  • Targeted Pop-ups, Fly-outs
  • Targeted Embedded Content
  • Invoke Chat
  • Customized for Device Type

·      Email Collection

·      Segmentation

  • Geography
  • Device type
  • Timing
  • Cart Value, Contents
  • Returning Visitor, Purchaser
  • Historical Patterns
  • Custom Data
  • 100’s of different attributes

·      Inbuilt Testing

  • AB Testing
  • Offer testing

·      Analytics & Insights

    • Slice & dice ecommerce conversion funnel in real time
    • Campaign performance metrics


For more information contact or see information on or call us at +1 855 326 7529.



Release Notes

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  • Compatible with Open Source (CE) : 2.0 2.1
  • Compatible with Commerce using on prem (EE) : 2.0 2.1
  • Stability: Stable Build
  • Description:

    Initial release.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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